The News Movement: Company Profile

Background

The News Movement (TNM) is a social-first media company founded in 2021 by former Dow Jones executives, including William Lewis and Ramin Beheshti. The company's mission is to provide Gen Z and beyond with trustworthy information on the platforms where they spend their time, such as TikTok, Instagram, YouTube, and Twitter. By combining journalistic rigor with engaging storytelling techniques, TNM aims to inform and excite audiences with factual content, addressing the growing trend of younger generations consuming news through social media channels.

Key Strategic Focus

TNM's strategic focus centers on:

Content Creation: Producing original news content tailored for younger audiences, covering topics like environment, equality, and entertainment.

Platform Engagement: Delivering news through social media platforms, including TikTok, Instagram, YouTube, and Twitter, to meet audiences where they are.

Diversified Revenue Streams: Operating an in-house agency, The Collective, offering services such as content creation, influencer marketing campaigns, social media management, events, and consultancy.

Strategic Partnerships: Collaborating with organizations like The Associated Press to produce TikTok videos and sharing office space, enhancing credibility and reach.

Financials and Funding

TNM has raised approximately $15 million from investors, including British media company National World, which invested $1.25 million in November 2022. The company has achieved a seven-figure revenue after its first year of operations in the U.S., indicating strong market entry and financial performance.

Technological Platform and Innovation

TNM leverages a combination of journalistic research techniques and modern production studio efficiency to deliver content that resonates with younger audiences. The company's in-house agency, The Collective, applies these methodologies to help brands engage with Gen Z consumers effectively.

Leadership Team

Ramin Beheshti: Co-Founder, Chief Executive Officer & President. Formerly Chief Product and Technology Officer at Dow Jones.

Dion Bailey: Co-Founder & Chief Product Technology Officer.

Monica D'Imperio: Chief Financial Officer.

Lotte Jones: Chief Commercial Officer.

Leadership Changes

In January 2023, TNM acquired The Recount, a social video startup, bringing in its editor-in-chief, Slade Sohmer, and a team of eight people.

Competitor Profile

Market Insights and Dynamics

The digital news landscape is increasingly shifting towards social media platforms, with a significant portion of Gen Z consuming news through these channels. This trend underscores the importance of delivering news content in formats and on platforms that resonate with younger audiences.

Competitor Analysis

NowThis: A digital media company focusing on social media platforms to deliver news content, targeting younger audiences.

Vice Media: A global media company producing content across various platforms, including digital, television, and print, with a focus on youth culture and news.

BuzzFeed: A digital media company known for its viral content and news coverage, appealing to a younger demographic.

Strategic Collaborations and Partnerships

TNM has established significant partnerships to enhance its market position and innovation capacity:

The Associated Press: Producing TikTok videos and sharing office space, leveraging AP's credibility and TNM's social media expertise.

National World: Investment and content collaboration to produce news content for National World websites and TNM's platforms.

Brut: A commercial partnership with the French media outlet to expand reach and content offerings.

Operational Insights

TNM differentiates itself by focusing on delivering news content tailored for younger audiences on social media platforms. The company's in-house agency, The Collective, offers services such as content creation, influencer marketing campaigns, social media management, events, and consultancy, providing diversified revenue streams.

Strategic Opportunities and Future Directions

TNM aims to continue expanding its reach among younger audiences by leveraging social media platforms and strategic partnerships. The company is also exploring additional revenue streams through its in-house agency and content studio business, positioning itself for sustainable growth in the evolving digital news landscape.