TC

The North Face, A Vf Company

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VF Corporation Market Research Report



Company Overview



  • Name: VF Corporation

  • Mission: To power movements of sustainable and active lifestyles for the betterment of people and our planet.

  • Founded: 1899 by John Barbey and a group of investors in Pennsylvania.

  • Key People:

  • Bracken Darrell, President and Chief Executive Officer

  • Caroline Brown, Global Brand President of The North Face®

  • Sun Choe, Global Brand President, Vans®

  • Paul Vogel, Chief Financial Officer

  • Mindy Grossman and Kirk Tanner, Independent Directors on the VF Board

  • Headquarters: Denver, Colorado

  • Number of Employees: Approximately 30,000 associates worldwide

  • Revenue: $10.4 billion

  • Known For: One of the world’s largest apparel, footwear, and accessories companies with brands like Vans®, The North Face®, Timberland®, and Dickies®.


Products



  • Offered Products: Apparel, footwear, and accessories across outdoor, active, workwear, and streetwear categories.

  • Key Features:

  • Vans®: Known for iconic footwear and active lifestyle products.

  • The North Face®: Outdoor apparel for extreme conditions.

  • Timberland®: Known for durable footwear and outdoor products.

  • Dickies®: Workwear and apparel designed for practical use.


Recent Developments



Acquisitions & Divestitures



  • July 17, 2024: Announced the sale of Supreme® to EssilorLuxottica for $1.5 billion.

  • October 2, 2024: Completed the sale of Supreme® to EssilorLuxottica.


New Appointments



  • June 3, 2024: Caroline Brown was named Global Brand President of The North Face®.

  • May 30, 2024: Sun Choe appointed as Global Brand President, Vans®.

  • May 22, 2024: Paul Vogel appointed as Chief Financial Officer.


Financial Announcements



  • August 6, 2024: Reported first quarter fiscal 2025 results with revenue of $1.9 billion and adjusted earnings per share loss of $(0.33).

  • October 7, 2024: Scheduled second-quarter fiscal 2025 earnings release for October 28, 2024.


Strategic Initiatives



  • Sustainability Efforts:

  • Allocation of Green Bond net proceeds totaling approximately €496 million to support environmental impacts, sustainable materials, and renewable energy projects.

  • Partnerships:

  • Expansion of VF Corporation’s partnership with IOM to promote migrant inclusion.


Corporate Social Responsibility



  • The VF Foundation: Announced nearly $8 million in funding to support various programs aimed at environmental sustainability and empowerment of women and minorities.

  • Projects Supported:

  • The Industrial Commons - providing solutions for circular economy initiatives.

  • SHIMMY - supporting upskilling in Bangladesh, focusing on women.

  • Project Fearless - supporting youth in sustainable fashion education.


  • Featured Initiatives:

  • The Second Cut project by Smartwool®, showing significant progress in product circularity.


This report synthesizes the significant corporate activities and provides insight into the strategic initiatives and developments shaping VF Corporation’s future growth and market position.