Market Research Report: The Original Factory Shop
Company Overview
- Name: The Original Factory Shop
- Mission: To offer the local community more than just a great range of products and unbeatable value, supporting local groups and charities while providing jobs.
- Founded: 1969
- Founders: The Black family
- Headquarters: No information is available
- Key People: Ian Williams, appointed as CEO in 2024
- Number of Employees: No information is available
- Revenue: No information is available
- Notable For: The Original Factory Shop is noted for offering significant savings—up to 70%—on high street labels and major brands such as Nike, Adidas, Calvin Klein, L'Oreal, and many others, in over 185 communities across the UK.
Products
Categories
- Beauty & Fragrance: Offers products from brands like L'Oreal, Clinique, Jean Paul Gaultier, Jimmy Choo, and more, at discounted prices.
- Fashion: Includes footwear from Adidas and fashion from Joules, targeting both men and women with current trends and styles.
- Homeware: Offers home essentials including bedding and decorative items, often at significant discounts.
- Electricals: Features a range of home electricals like the Tower AquaJet Spotwasher Carpet Cleaner and Swan Stealth Manual Black Air Fryer, showcasing high-quality brands with markdowns.
- Toys: Carries various branded toys with frequent promotions such as 2 for £20 deals.
Key Features
- Discounted Pricing: Products are offered at prices significantly lower than typical retail, indicating a focus on value.
- Diverse Product Range: Offers a wide range of categories from beauty and fashion to electrical goods.
- Weekly New Arrivals: Continuously updates product lines with new brands and seasonal items.
Recent Developments
Recent Developments in the Company
- Leadership Changes: Ian Williams was appointed as CEO in 2024.
- Expansion of Store Network: As of 2019, the company rolled out store refreshes and operates over 185 stores nationwide.
New Products and Features
- Product Launches: New arrivals include the Swan Stealth Manual Black Air Fryer and Beldray Air Rapid Cordless Vacuum Cleaner.
- Sales Promotions: Numerous sales events, including clearance and 2 for £20 deals on toys, encouraging customers to take advantage of steep discounts.
- Exclusive Offers: Their app offers exclusive member prices, promoting higher engagement and customer retention.
Partnerships and Collaborations
- Brands Offered: The company collaborates with a wide range of high street and luxury brands to offer discounted products across multiple categories.
This report provides an extensive view of The Original Factory Shop's operational strategy, including their product offerings, pricing strategy, and recent organizational changes. The information has been collated to help stakeholders understand the company's market positioning and growth trajectory.
