Company Market Research Report
Company Overview
Name
The Parenthood
Mission of the Company
The Parenthood is an advocacy organization dedicated to making Australia the best place in the world to be a parent. Their mission is to support parents and caregivers to ensure that children can thrive, creating a stronger community in the process.
Founded
The company was founded in 2013.
Founders
No information is available.
Key People
- Georgie Dent - CEO
- Maddy Butler - Campaign Director
Headquarters
No information is available.
Number of Employees
No information is available.
Revenue
No information is available.
What is the Company Known For
The Parenthood is known for its advocacy in creating a supportive environment for parents, aiming for more affordable early childhood education, better paid parental leave, and more family-friendly working conditions.
Products
What Products Do They Offer
The Parenthood does not offer traditional consumer products. Instead, it provides policy advocacy, support, and community-building services for parents and caregivers.
High-level Description of the Product
1. Policy Advocacy: The Parenthood advocates for policy changes in three key areas: paid parental leave, universal access to quality early childhood education and care, and family-friendly workplace conditions.
2. Community Building: By creating a network of over 80,000 mums, dads, and caregivers across Australia, The Parenthood aims to amplify the voices of parents in national discourse.
3. Research and Reports: The organization conducts and publishes research to highlight issues facing parents and to propose evidence-based policies for improvement.
Key Features of Each of the Products
- Policy Advocacy:
- Focus on equitable paid parental leave
- Push for universal access to high-quality early childhood education
- Advocacy for family-friendly workplace policies
- Community Building:
- Network of over 80,000 members
- Engages with parents through campaigns and events
- Provides platforms for parents to share their stories and struggles
- Research and Reports:
- Publishes reports highlighting challenges in early childhood education access
- Provides data-driven insights to support advocacy efforts
- Recent reports include focus on childcare deserts and financial security of parents
Recent Developments
What Are the Recent Developments in the Company
- September 19, 2024: Hosted playdates in Launceston, Georgetown, and Scottsdale to discuss local childcare challenges.
- September 18, 2024: Supported the campaign for universal early childhood education and care.
- September 11, 2024: Voiced opposition to Coalition’s proposed changes to the Paid Parental Leave Bill.
What Are the New Products Launched
No information is available.
What Are the New Features Added to the Existing Products
- Policy Advocacy: Expansion into supporting superannuation on Paid Parental Leave.
Any New Partnerships
- The Parenthood Alliance: Launched a membership program to collaborate with employers committed to improving the lives of working parents and carers.
Reports and Research
Reports
- IMPACTFUL Report: Discusses the negative impacts of inaccessible early learning on regional, rural, and remote communities.
- 'Choiceless' Report: Highlights limited access to early childhood education and care in various regions of Australia.
- Equity Economics Report: Shows Australian mothers' workforce participation lagging behind global peers due to childcare issues.
- 'Making Australia the Best Place in the World to Be a Parent' Report: Proposes a framework of evidence-based policies to support parents and children in Australia.
Contact Information
- Email: info@theparenthood.org.au
Australia can be world-leading in setting children and families up to thrive, but currently, it isn't. Join The Parenthood community to help push for more affordable early childhood education, better paid parental leave, and more family-friendly working conditions.
