The PUR Company: Comprehensive Company Profile

Background

Overview

Founded in 2010 by Jay Klein in Toronto, Ontario, Canada, The PUR Company specializes in producing aspartame-free gum and mints. The company's mission is to offer simple, delicious alternatives to everyday favorites, enhancing lifestyles without sacrificing taste or quality. PUR products are designed to be enjoyed by everyone, regardless of dietary restrictions.

Mission and Vision

The PUR Company's mission is to provide simple substitutions that promote a healthier lifestyle by removing artificial sweeteners and flavors from everyday products. The company envisions a world where everyone can enjoy worry-free products, regardless of dietary restrictions.

Industry Significance

As a pioneer in the aspartame-free gum and mints market, The PUR Company holds a significant position in the food and beverage industry, catering to the increasing demand for healthier alternatives and dietary considerations.

Key Strategic Focus

Core Objectives

• Health-Conscious Products: Developing products free from artificial sweeteners and flavors.

• Inclusivity: Ensuring products are suitable for various dietary restrictions, including vegan, gluten-free, soy-free, and nut-free diets.

• Quality Assurance: Sourcing high-quality ingredients from Europe and manufacturing products in Switzerland.

Primary Markets

The PUR Company operates in over 25 countries worldwide, with products available in more than 30,000 locations. The company has a strong presence in North America and continues to expand its global reach.

Financials and Funding

Revenue

The PUR Company's annual revenue is estimated to be between $10 million and $20 million.

Funding History

In 2014, The PUR Company appeared on CBC's Dragon's Den, seeking $1 million in exchange for a 10% equity stake, valuing the company at $10 million. Three Dragons made offers, and Jay Klein accepted an on-air deal with Jim Treliving and Arlene Dickinson.

Product Development

Key Products

• PUR Gum: Aspartame-free chewing gum available in various flavors.

• PUR Mints: Aspartame-free mints designed for fresh breath without artificial sweeteners.

Product Features

• Aspartame-Free: Sweetened with 100% xylitol.

• Allergen-Free: Vegan, gluten-free, soy-free, nut and peanut-free.

• Diabetic-Friendly: Xylitol is one of the lowest natural sweeteners on the glycemic index.

• Non-GMO: High-quality ingredients sourced from Europe.

Technological Platform and Innovation

Proprietary Technologies

The PUR Company utilizes a tech stack that includes WordPress, Oracle, and other technologies to streamline processes, enhance customer experience, and drive sales growth.

Leadership Team

• Jay Klein: Founder and Chief Executive Officer.

• Josh Friedlich: Chief Operating Officer.

• Laura Lionetti: Head of People and Culture.

Competitor Profile

Market Insights and Dynamics

The global chewing gum market is highly competitive, with a growing demand for healthier alternatives. The PUR Company has positioned itself as a leader in the aspartame-free segment, catering to health-conscious consumers.

Competitor Analysis

• Project 7, Inc.: Founded in 2008, headquartered in San Clemente, California. Competes in the food processing industry, generating $4.7 million more revenue than The PUR Company.

• Hershey: Established in 1894, headquartered in Hershey, Pennsylvania. Competes in the dairy products field with 19,900 more employees than The PUR Company.

• Sam's Club: Founded in 1983, headquartered in Bentonville, Arkansas. Operates within the food and beverages industry, generating $73.6 billion more revenue than The PUR Company.

Strategic Collaborations and Partnerships

The PUR Company has engaged in strategic partnerships to expand its market reach and enhance product offerings. Notably, the company secured a deal with investors Jim Treliving and Arlene Dickinson during its appearance on CBC's Dragon's Den in 2014.

Operational Insights

Market Position

The PUR Company holds a significant market position as the top-selling aspartame-free gum and mints manufacturer in North America and globally. The company's commitment to creating delicious yet healthy products sets it apart from competitors.

Competitive Advantages

• Health-Conscious Products: Catering to the increasing demand for healthier alternatives.

• Inclusivity: Products suitable for various dietary restrictions.

• Quality Assurance: High-quality ingredients sourced from Europe and manufactured in Switzerland.

Strategic Opportunities and Future Directions

The PUR Company aims to continue its global expansion, entering new markets and increasing product availability. The company is also focused on product innovation, developing new flavors and product lines to meet evolving consumer preferences.

Contact Information