Company Market Research Report: The Rose
Company Overview
Name and Mission
- Name: The Rose
- Mission: Saving lives through quality breast health services, advocacy, and access to care for all.
Founding and Key People
- Founded: 1986
- Co-Founders: Dorothy Weston Gibbons and Dr. Dixie Melillo
- CEO & Co-Founder: Dorothy Gibbons
- Key People:
- Dixie Melillo, MD - Medical Director and Co-Founder
- Sarfaraz Sadruddin, MD - Lead Radiologist
Headquarters
- Location: Houston, Texas
Employee Information
- Number of Employees: No information is available.
Financial Information
- Revenue: No information is available.
Company Notability
- Known as the leading nonprofit breast health care organization in Southeast Texas, The Rose provides comprehensive breast health care services to both the insured and uninsured.
Products and Services
Product Offerings
- 3D Mammography
- Advanced digital technology used for early detection of breast cancer with enhanced accuracy.
- Diagnostic Imaging
- Includes ultrasound and various biopsies such as Fine Needle Aspiration Biopsy and Core Needle Biopsy.
- Bone Density Testing
- Noninvasive bone density scanning recommended for women over 50 to assess bone health.
- Patient Navigation Program
- Comprehensive support for uninsured women diagnosed with breast cancer, guiding them from diagnosis through treatment.
- Mobile Mammography Program
- Provides accessible mammography services across 43 counties using a fleet of mobile health coaches.
- Breast MRI Services and Genetic Testing
- Integrated imaging services ensuring comprehensive care and early detection strategies particularly for high-risk patients.
- Empower Her® Sponsorship Program
- Facilitates access to breast health services such as screening and diagnostics for uninsured patients.
Key Features
- 3D mammography is a significant enhancement over traditional 2D mammograms, allowing detailed breast examination.
- Mobile Mammography Program expands access to breast cancer screening in underserved areas.
- Patient Navigation aids in overcoming language and financial barriers for uninsured women, ensuring comprehensive support.
- Breast MRI and genetic testing supplement traditional screening and provide detailed risk assessment.
Recent Developments
New Ventures and Partnerships
- New Leadership Roles: Shannon Wiesedeppe has been named President of the Board of Directors, with Elise Neal joining as a new board member.
- Fundraising Achievements: Record-setting fundraisers such as the 35th Annual Shrimp Boil, raising over $176,000, and recognition as the 2024 Non-Profit of the Year by the Pasadena Chamber of Commerce.
- Technological Advancements: Introduction of a Breast MRI service to improve accuracy in screening, particularly for high-risk individuals, and the launch of the "Mona the Mammo Queen" campaign to increase awareness and appointments.
New Products and Features
- Genetic Testing Introduction: Emphasizes understanding personal risk, aiming for early intervention and personalized care strategies.
- Launch of the Fifth Mobile Mammography Coach: To enhance service reach and effectiveness in early detection.
Awards and Recognitions
- Awarded for digital marketing efforts including the Healthcare Digital Marketing Awards for "Mona the Mammo Queen" and the video "Let’s Talk about Your Breasts."
- Continued grant support from various organizations such as the Montgomery County Community Foundation and the United Way of Brazoria County.
For further details or media interviews, please contact The Rose through their official website [www.therose.org](http://www.therose.org).
