The SAFE Alliance Market Research Report

Background

Overview

The SAFE Alliance is a nonprofit organization based in Austin, Texas, dedicated to ending abuse through prevention, advocacy, and comprehensive services for individuals, families, and communities affected by abuse. Established in 1984, the organization has evolved through various mergers, including the consolidation of Austin Children’s Shelter and SafePlace, to become a leading entity in Central Texas for addressing issues related to child abuse, sexual assault, domestic violence, and sex trafficking.

Mission and Vision

The mission of The SAFE Alliance is to stop abuse for everyone, aiming to create a just and safe community free from violence and abuse. This vision is pursued through a holistic approach that combines direct services with prevention and education programs.

Primary Area of Focus

The organization focuses on providing safety, stability, and healing to survivors of various forms of abuse, including child abuse, sexual assault, domestic violence, and sex trafficking. Services encompass shelter, counseling, legal assistance, sexual assault forensic exams, supervised visitation, and more. Additionally, The SAFE Alliance works proactively to prevent violence through parenting assistance, education programs promoting healthy teen relationships, and collaborations with communities disproportionately affected by abuse.

Industry Significance

As a leading nonprofit in Central Texas, The SAFE Alliance plays a crucial role in addressing and mitigating the impact of abuse within the community. Its comprehensive services and prevention programs contribute significantly to the region's efforts in combating violence and supporting survivors.

Key Strategic Focus

Core Objectives

• Comprehensive Support Services: Providing a continuum of care that includes emergency shelter, counseling, legal advocacy, and medical services to survivors of abuse.

• Prevention and Education: Implementing programs aimed at preventing abuse before it occurs, such as parenting assistance, education on healthy relationships, and community outreach initiatives.

• Community Collaboration: Partnering with local organizations, law enforcement, and community leaders to create a coordinated response to abuse and to advocate for systemic change.

Specific Areas of Specialization

• Emergency Shelter and Housing: Offering safe and confidential shelter options for individuals and families fleeing abusive situations.

• Counseling and Therapeutic Services: Providing trauma-informed counseling for children, adults, and families affected by abuse.

• Legal Advocacy: Assisting survivors in navigating the legal system, including obtaining protective orders and other legal remedies.

• Sexual Assault Forensic Exams: Conducting forensic examinations to collect evidence and provide medical care for survivors of sexual assault.

Key Technologies Utilized

While specific technological platforms are not detailed in the available sources, The SAFE Alliance likely employs various technologies to support its operations, including case management systems, communication tools, and data analytics platforms to enhance service delivery and organizational efficiency.

Primary Markets or Conditions Targeted

The organization primarily serves individuals and families in Central Texas who have experienced abuse, with a particular focus on underserved communities disproportionately affected by violence.

Financials and Funding

Funding History

The SAFE Alliance's funding is derived from a combination of government grants, contracts, and public contributions. In the fiscal year ending June 30, 2025, the organization reported total revenue of approximately $28.7 million, with expenses totaling $30.1 million. Over the past eight years, the organization has experienced exceptional growth, with an average annual revenue increase of 18.5%.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly disclosed. However, the organization's consistent growth suggests ongoing support from both public and private sectors.

Notable Investors

As a nonprofit entity, The SAFE Alliance does not have investors in the traditional sense. Instead, it relies on funding from government agencies, private donors, and community partners.

Intended Utilization of Capital

The funds are utilized to support and expand the organization's programs and services, including shelter operations, counseling services, legal advocacy, and prevention education initiatives. Additionally, capital is allocated towards infrastructure development, staff training, and community outreach efforts.

Pipeline Development

As a nonprofit organization focused on direct services and community programs, The SAFE Alliance does not have a product pipeline in the traditional sense. Instead, its development efforts are centered around enhancing and expanding existing programs to better serve the community.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed in the available sources, The SAFE Alliance likely utilizes various technologies to support its operations, including case management systems, communication tools, and data analytics platforms to enhance service delivery and organizational efficiency.

Significant Scientific Methods

The organization employs trauma-informed care approaches in its counseling and therapeutic services, ensuring that interventions are sensitive to the psychological impact of abuse. Additionally, The SAFE Alliance utilizes evidence-based practices in its prevention and education programs to effectively address and reduce instances of abuse.

AI-Driven Capabilities

There is no specific information available regarding the use of AI-driven capabilities within The SAFE Alliance. However, the organization may explore such technologies to enhance service delivery and operational efficiency in the future.

Leadership Team

Key Executive Profiles

• Dr. Pierre R. Berastaín, Chief Executive Officer: Dr. Berastaín joined The SAFE Alliance as CEO in December 2025. He brings nearly two decades of executive leadership experience across national nonprofits, philanthropy, and higher education, with a focus on survivor-centered service and systems change. Prior to joining SAFE, he served as Regional Director for North America and Interim Global Executive Director at the Centre for Public Impact.

• Movetia Salter, Chief People Officer: Ms. Salter serves as the Chief People Officer, overseeing human resources and organizational development. Specific details regarding her professional background are not available in the provided sources.

• Allison Susin, Senior Director of Youth Residential Services: Ms. Susin leads the youth residential services division, focusing on providing care and support for young individuals in crisis. Specific details regarding her professional background are not available in the provided sources.

Leadership Changes

The most recent significant leadership change is the appointment of Dr. Pierre R. Berastaín as CEO in December 2025. This appointment marks a pivotal moment for the organization, as Dr. Berastaín is expected to guide The SAFE Alliance through a period of renewal while building on its strong history and foundation.

Competitor Profile

Market Insights and Dynamics

The nonprofit sector addressing abuse and violence prevention is characterized by a diverse range of organizations operating at local, regional, and national levels. These organizations often collaborate to provide comprehensive services and advocate for systemic change. The market is influenced by factors such as funding availability, community needs, and policy developments.

Competitor Analysis

Key competitors in the Central Texas region include:

• SafePlace: A nonprofit organization providing shelter and support services for survivors of domestic violence and sexual assault.

• Austin Children’s Shelter: Focuses on providing shelter and support for children and families in crisis.

• Safe Alliance: A nonprofit organization based in Charlotte, North Carolina, offering support services for survivors of domestic violence, sexual assault, and human trafficking.

Strategic Collaborations and Partnerships

The SAFE Alliance collaborates with various community organizations, law enforcement agencies, and educational institutions to enhance service delivery and advocate for systemic change. These partnerships enable the organization to provide a comprehensive response to abuse and to promote prevention and education initiatives.

Operational Insights

The SAFE Alliance differentiates itself through its holistic approach, integrating direct services with prevention and education programs. Its focus on community collaboration and trauma-informed care enhances its effectiveness in addressing the complex issues related to abuse and violence.

Strategic Opportunities and Future Directions

Strategic Roadmap

The SAFE Alliance's strategic roadmap includes:

• Expansion of Services: Increasing shelter capacity and developing additional safe and affordable housing options for survivors.

• Enhanced Prevention Programs: Implementing programs that address evolving technology and communities, such as online safety education and support for vulnerable populations.

• Policy Advocacy: Strengthening the organization's public policy department to inform and advocate for policies that support survivors and prevent abuse.

Future Business Directions

The organization aims to continue being the Central Texas provider of choice in a collaborative, inclusive, holistic, survivor-centered, and trauma-responsive manner. This includes expanding its reach, enhancing service quality, and ensuring sustainability through diversified funding sources.

Opportunities for Expansion

Opportunities for expansion include:

• Geographic Expansion: