Company Overview
Peisner Johnson, known as The Sales Tax People, is a leading sales tax consulting firm dedicated to resolving sales and use tax challenges. Established in 1992 and headquartered in the United States, the company is distinguished in the state and local tax domain. Highlighting its excellent workplace culture, it has been recognized as a Certified Amazing Workplace 2024.
Recent Developments
In January 2025, Peisner Johnson merged with Amplēo, broadening its service offerings by integrating sales tax consulting with fractional executive expertise. This strategic partnership significantly enhances their business services, especially in accounting.
Leadership and Key Personnel
The Sales Tax People's leadership team is headed by Jason Parr, President and CEO. Supporting him are Paul Johnson, Chief Operations Officer, and Jenner Bryson, Vice President of Operations and Platform. This experienced team is committed to advancing the company's mission and objectives.
Organizational Structure and Reach
The organization, with a workforce of approximately 31-32 employees, operates across North America, Asia, and Europe. This global presence allows them to cater to a diverse clientele with a focus on tackling intricate tax-related challenges efficiently.
Noteworthy Achievements and Collaborations
The merger with Amplēo underscores their strategic focus on enhancing sales tax compliance capabilities and building on their extensive collaboration history. Their active presence at industry events, such as the Amplify Growth Summit, further demonstrates their influence and commitment to the field.
Contact and Communication
The Sales Tax People maintain a robust online presence, ensuring transparency and accessibility through platforms like LinkedIn and RocketReach, which are crucial for stakeholders and potential clients to engage with their services.
Competitor Profiling for The Sales Tax People
Industry Overview
The Sales Tax People operates within a complex market dominated by key players offering diverse solutions to manage sales tax compliance due to evolving regulations and the intricacies of e-commerce. Competitors include Avalara, Vertex, Thomson Reuters (ONESOURCE), and TaxJar, each providing automation, integration capabilities, and comprehensive services.
Key Competitors
Avalara
Avalara offers a cloud-based tax compliance platform to over 41,000 global customers, supporting sales and use tax, VAT, GST, and beyond, with over 1,400 partner integrations. While notable for its integration and feature-rich software, it faces challenges like pricing complexity and variable customer support.
Vertex
Vertex provides advanced indirect tax management solutions for more than 4,000 customers worldwide. Its flexibility suits large enterprises, yet implementation can be resource-intensive, requiring significant internal expertise.
TaxJar
Focused on e-commerce businesses, TaxJar, now part of Stripe, simplifies the sales tax lifecycle but has faced criticisms regarding overpayment risks and declining customer support quality since its acquisition.
Thomson Reuters (ONESOURCE)
ONESOURCE offers detailed tax and accounting tools, praised for analytical strength and integration. However, its complexity and premium pricing may not suit smaller businesses.
Market Positioning and Opportunities
The Sales Tax People can differentiate themselves by offering seamless integrations, transparent pricing, and exceptional customer support. Focusing on customized solutions for e-commerce and SaaS industries presents growth opportunities, especially by providing proactive support and penalties-free assurances to businesses seeking reliable partners in tax compliance.
