The Share Company is a German consumer goods brand and certified B Corporation, established in 2018 and headquartered in Berlin, Germany. The company operates on a "one for one" model, ensuring that for every product purchased, an equivalent item is donated to individuals in need. This approach underscores its mission to integrate social responsibility into everyday consumer behavior, aiming to make a tangible impact on global humanitarian efforts. As of February 2024, The Share Company reports having financed over 162 million relief efforts, reflecting its significant role in the consumer goods industry as a socially conscious enterprise.
Strategically, The Share Company focuses on offering a diverse range of consumer products across food, beverage, and personal care sectors. By aligning product sales with direct social contributions, the company targets ethically minded consumers seeking to make a positive impact through their purchases. Key technologies utilized include sustainable packaging solutions, notably introducing the first mineral water bottle made from 100% recycled plastic in the German market. The primary markets targeted encompass both national and international regions, with products available in major retail chains and online platforms.
In terms of financials and funding, The Share Company has attracted investments from notable entities. In 2019, Bitburger Holding invested €1 million, facilitating expansion and partnerships with companies like Aral and Eurowings. In 2021, French investment firm Creadev acquired a stake in the company, further supporting its growth initiatives. These funds have been utilized to broaden product offerings, enhance distribution channels, and support the company's social mission.
The company's product pipeline includes a variety of items such as mineral water, organic nut bars, hand soap, flavored water, milk substitutes, organic chocolate, bamboo toothbrushes, staple foods like rice and pasta, as well as personal care products like shower gel and shampoo. Each product is linked to a specific social contribution, such as providing meals, building wells, or distributing hygiene products. The company continues to develop new products that align with its mission, with anticipated milestones including the launch of additional sustainable and socially impactful items.
Technologically, The Share Company distinguishes itself through its commitment to sustainability and innovation. The introduction of the first 100% recycled plastic water bottle in Germany exemplifies its dedication to environmental responsibility. Additionally, the company employs QR codes on product packaging, allowing consumers to access detailed information about the social projects their purchases support, thereby enhancing transparency and consumer engagement.
The leadership team comprises:
- Sebastian Stricker, Ph.D. – Co-Founder and Chairman
- Iris Braun – Co-Founder, Chief International Officer, and Head of Product and Social Projects
- Ben Unterkofler – Co-Founder, Managing Director, and Chief Growth Officer
- Tobias Reiner – Co-Founder, Chief Strategy Officer, and Head of Partnerships
- Thomas Baum – Chief Financial Officer and Managing Director
These individuals bring diverse backgrounds in entrepreneurship, international development, and corporate strategy, collectively driving the company's mission and growth.
The Share Company operates in a competitive landscape that includes other socially responsible consumer goods brands. While specific competitors are not detailed in the available information, the company's unique "one for one" model and commitment to sustainability position it distinctively in the market. The consumer goods industry is witnessing a growing trend towards ethical consumption, with increasing demand for products that contribute to social and environmental causes. The Share Company's alignment with these trends enhances its market relevance and appeal.
Strategic collaborations have been pivotal to The Share Company's expansion. Partnerships with major retailers such as REWE Group and dm-drogerie markt have facilitated widespread product availability. Collaborations with organizations like the World Food Programme and Caritas Austria have strengthened its social impact initiatives. These alliances have bolstered the company's market position and amplified its capacity to effect positive change.
Operationally, The Share Company differentiates itself through its integrated social mission and innovative product offerings. The company's ability to combine consumer goods with direct social contributions provides a compelling value proposition. Its commitment to sustainability, exemplified by the use of recycled materials and transparent communication of social impact, further enhances its competitive advantage.
Looking ahead, The Share Company aims to expand its product range and enter new markets, both domestically and internationally. The company plans to leverage its existing strengths in sustainability and social responsibility to attract a broader consumer base. By continuing to innovate and forge strategic partnerships, The Share Company is well-positioned to achieve its future objectives and make a lasting impact in the consumer goods industry.
For more information, visit The Share Company's official website.
