The SoRite Company Market Research Report

Background

Overview

The SoRite Company, established in 2015 by entrepreneur Autumn Ryan, is dedicated to revolutionizing the cleaning and decontamination industry by providing non-toxic, effective solutions. The company focuses on developing products that deliver industrial-strength performance without compromising safety. Their mission is to make life safer, cleaner, and better for everyone, addressing the longstanding reliance on harsh chemicals in cleaning processes.

Mission and Vision

SoRite's mission is to challenge the traditional use of toxic cleaning agents by offering innovative, safe, and effective alternatives. Their vision is to set a new standard in the industry, ensuring that safety and performance go hand in hand.

Primary Area of Focus

The company specializes in creating decontamination and disinfectant products that cater to various sectors, including public safety, healthcare, corrections, and residential settings. Their product line is designed to address specific challenges such as neutralizing hazardous substances like fentanyl and xylazine, providing rapid decontamination solutions.

Industry Significance

SoRite is at the forefront of a movement towards safer cleaning practices, offering alternatives to traditional toxic chemicals. Their innovative approach has garnered attention in sectors where rapid and safe decontamination is critical, positioning them as a significant player in the cleaning and decontamination industry.

Key Strategic Focus

Core Objectives

Innovation: Developing cutting-edge, non-toxic cleaning solutions that do not compromise on effectiveness.

Safety: Ensuring all products are safe for users and the environment, eliminating the need for protective equipment.

Education: Raising awareness about the dangers of traditional cleaning agents and promoting safer alternatives.

Specific Areas of Specialization

Decontamination Solutions: Creating products that neutralize hazardous substances like fentanyl and xylazine within seconds.

Disinfectants: Offering hospital-grade disinfectants that kill a wide range of pathogens rapidly.

Odor Eliminators: Providing solutions that effectively remove tough odors without harsh fragrances.

Key Technologies Utilized

Sodium Chlorite Oxidation: Leveraging patented sodium chlorite-based technology to achieve rapid decontamination and disinfection.

Primary Markets Targeted

Public Safety: Supplying law enforcement and emergency responders with effective decontamination tools.

Healthcare: Providing hospitals and clinics with disinfectants that ensure patient and staff safety.

Residential: Offering homeowners safe and effective cleaning solutions.

Financials and Funding

Funding History

Specific details regarding SoRite's total funds raised and recent funding rounds are not publicly disclosed. The company has been self-funded, with founder Autumn Ryan investing personal resources into research and development to bring their products to market.

Notable Investors

Information about external investors is not publicly available.

Intended Utilization of Capital

The capital has been primarily directed towards research and development, product testing, and expanding market reach to ensure the availability of safe and effective cleaning solutions.

Pipeline Development

Key Pipeline Candidates

SoRite DECON: A decontamination solution that neutralizes hazardous substances like fentanyl and xylazine in 60 seconds.

SoRite Disinfectant: A hospital-grade disinfectant that kills a wide range of pathogens, including MRSA, E. coli, Listeria, Strep, and COVID-19, in 15 seconds.

Stages of Development

Both products have been developed and are available for distribution.

Target Conditions

SoRite DECON: Designed to neutralize hazardous substances such as fentanyl, xylazine, and heroin.

SoRite Disinfectant: Targets a broad spectrum of pathogens, including bacteria and viruses.

Anticipated Milestones

The company continues to focus on expanding the adoption of these products across various sectors, aiming to set new industry standards for safety and efficacy.

Technological Platform and Innovation

Proprietary Technologies

Sodium Chlorite Oxidation: A patented technology that enables rapid decontamination and disinfection without the use of toxic chemicals.

Significant Scientific Methods

Rapid Kill Time Testing: Demonstrating the effectiveness of products like SoRite Disinfectant, which kills pathogens in 15 seconds.

Leadership Team

Autumn Ryan: Founder and CEO. With a background in janitorial services, she identified the need for safer cleaning solutions and founded SoRite to address this gap.

Blake Bernard: Chief Operating Officer and General Counsel. He joined SoRite in early 2025, bringing extensive experience in intellectual property and legal operations.

Dr. David W. Eaker: Chief Scientific Officer. With a Ph.D. and board certification in toxicology, he oversees preclinical sciences, regulatory compliance, and product development.

Robert D. Sorensen: Director of Strategic Partnerships/Agency Liaison. He leads field engagement and training programs, ensuring law enforcement and safety personnel are equipped with practical solutions.

Savannah Ryan: Director of Business Development. She plays a pivotal role in driving national sales and accelerating revenue growth, leveraging her deep understanding of the brand.

Charles "Charlie" Noonan: Director of Training, Narcotics. He develops training programs for law enforcement and first responders, integrating operational realism with science-driven decontamination practices.

Christopher Ciolino: Director of Training, Hazmat. He oversees hazardous materials management and public safety education, bringing extensive experience in fire service operations and emergency response.

Scott A. Fowler: OC Defense Spray Trainer. He provides training in self-defense and corrections, leveraging his extensive experience in the Oregon Department of Corrections.

Competitor Profile

Market Insights and Dynamics

The cleaning and decontamination industry is evolving, with increasing demand for non-toxic and effective solutions. This shift is driven by heightened awareness of the health and environmental impacts of traditional cleaning agents.

Competitor Analysis

SoRite operates in a niche market with few direct competitors offering non-toxic decontamination solutions. Companies like Voran Group Ventures specialize in the commercialization of antimicrobial technologies, but SoRite's focus on rapid decontamination and non-toxic formulations sets it apart.

Strategic Collaborations and Partnerships

SoRite has partnered with NW Self Defense Products to distribute SoRite DECON, expanding its reach into specialized sectors requiring advanced decontamination products.

Operational Insights

SoRite's commitment to innovation and safety positions it uniquely in the market, offering products that meet the growing demand for effective and non-toxic cleaning solutions.

Strategic Opportunities and Future Directions

The company aims to expand its product line, enhance distribution channels, and continue to educate the market on the benefits of non-toxic decontamination solutions. Leveraging its technological innovations, SoRite is well-positioned to lead the industry towards safer and more effective cleaning practices.