The Tap Brewery and Craft Beer Bar - Market Research Report

Company Overview

• Name: The Tap Brewery and Craft Beer Bar

• Mission of the Company: At The Tap, the specialty is excellent beer, offering Indiana’s finest beer selection across its locations.

• Founded: 2012

• Founder: Nathan Finney

• Key People in the Company:

• Nathan Finney - Founder

• Jarrod May - Head Brewer

• Headquarters: Bloomington, Indiana

• Number of Employees: No information is available

• Revenue: No information is available

• Company Known For: The Tap is known for its craft beer bar, wide selection of draft beers, excellent pub-style food, live music, and live sports viewing experience.

Products

Offerings

1. Craft Beers

• Description: The Tap crafts over 30 unique beers annually in their Bloomington-based brewery, featuring a rotating selection of 50+ hand-picked brews on tap daily.

• Key Features: A large variety of styles including craft and import beers. Products are available for purchase as growlers.

2. Bottled Beers

• Description: Over 100 bottled beers available, showcasing craft and import styles from global breweries.

• Key Features: Diverse selection catering to a wide range of beer palates.

3. Pub-Style Food

• Description: The Tap offers a comprehensive pub-style food menu.

• Key Features: Includes guest favorites such as Tap Fries, Beer Cheese Burger, artisan-style house-made pizzas, and Firecracker Shrimp Tacos.

4. Other Beverages

• Description: A full bar and cocktail menu is available for non-beer drinkers, along with wine options.

• Key Features: Comprehensive beverage options to cater to varied customer preferences.

Recent Developments

New Products and Features

• New Locations:

• In 2021, a third location was opened near Purdue University’s campus.

• In late 2023, The Tap secured a location in the Indianapolis International Airport.

• New Partnerships:

• Partnership with OHM to operate the Indianapolis International Airport location.

• Future Expansion:

• 2024 Expansion: The Tap Bloomington will obtain a full liquor license in August 2024.

• Awards and Recognition:

• The Tap Brewery, under the leadership of Head Brewer Jarrod May, has received top honors at the Great American Beer Festival and the World Beer Cup.

Conclusion

The Tap Brewery and Craft Beer Bar has established itself as a prominent player in the craft beer market in Indiana. With a focus on superior beer selection, diverse food offerings, and lively atmosphere, The Tap continues to expand its presence and enhance its service offerings to meet the growing demand and preferences of its customers.

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