The Toni Everett Company: Market Research Report

Background

Established in 1974, The Toni Everett Company has been a cornerstone in Tampa's luxury real estate market for over four decades. Founded by Tampa native Toni Everett, the firm specializes in high-end properties, including estates, mansions, and luxury condominiums. The company's mission is to provide unparalleled service throughout the real estate transaction process, ensuring client satisfaction before, during, and after the sale. Its vision is to set industry standards in luxury real estate by delivering exceptional service and achieving record-breaking sales. The firm's significance in the industry is underscored by its pioneering role in developing innovative condominium concepts and executing landmark sales in Tampa's prestigious neighborhoods.

Key Strategic Focus

The Toni Everett Company focuses on the luxury real estate sector, emphasizing:

• High-End Property Sales: Specializing in estates, mansions, and luxury condominiums priced from $500,000 to multi-million-dollar listings.

• Condominium Development: Expertise in managing condominium projects from inception to sellout, including site planning, floor plan design, and on-site sales management.

• Client-Centric Service: Providing discreet and personalized services to a diverse clientele, including international and local VIPs.

• Market Innovation: Introducing unique marketing, leasing, and sales techniques that have become industry standards.

The company primarily targets the Tampa Bay area, focusing on prestigious neighborhoods and waterfront properties.

Financials and Funding

As a privately held company, The Toni Everett Company does not publicly disclose detailed financial information. However, estimates suggest:

• Annual Revenue: Approximately $3.7 million.

• Revenue per Employee: Around $120,000.

• Employee Count: Approximately 31 employees, with a 3% growth in the past year.

The company has not publicly disclosed information regarding external funding or investment rounds.

Pipeline Development

The Toni Everett Company's portfolio includes several notable projects:

• Bayshore Regency: Introduced the innovative two-per-floor and one-per-floor condominium concept, setting a new standard in luxury living.

• Harbour House Condominiums: Successfully converted 148 rental units into condominiums, achieving a complete sellout in six months without advertising.

• Monte Carlo Towers: Managed on-site sales, pre-sales, and post-sales activities for this 205-unit high-rise, implementing a major advertising and public relations campaign.

• Grandview on Harbour Island: Pre-sold 68 units with a dedicated sales team, achieving a complete sellout without advertising.

• 345 Bayshore: Converted 245 rental units into condominiums, designing a sales program and leading a major marketing campaign to achieve a complete sellout.

• Alagon on the Bayshore: Pre-sold 50 units in one month with hard contracts, utilizing minimal advertising.

• Port Bellagio, Sunny Isles, FL: Managed a large on-site sales center for a 500-unit conversion, achieving a complete sellout in 10 months through a major advertising program.

These projects highlight the company's expertise in pre-sales, conversions, and innovative marketing strategies.

Technological Platform and Innovation

The Toni Everett Company distinguishes itself through:

• Proprietary Condominium Concepts: Developed the two-per-floor and one-per-floor designs, revolutionizing luxury condominium layouts.

• Innovative Marketing Techniques: Pioneered unique marketing, leasing, and sales strategies that have become industry standards.

• Comprehensive Project Management: Offers end-to-end services, including site planning, floor plan design, and on-site sales management.

These innovations have solidified the company's reputation as a leader in luxury real estate development and sales.

Leadership Team

The company's leadership comprises experienced professionals dedicated to maintaining its high standards:

• Toni Everett: Founder and President, with over 40 years of experience in luxury real estate, known for pioneering condominium concepts and achieving record-breaking sales.

• Anthony Everett: Specializes in commercial apartment complexes and plays a key role in the company's operations.

• Henderson Everett Lee: Serves as a site sales manager, contributing to the company's project management and sales efforts.

• Patty Clark: General Real Estate Sales Manager, overseeing the company's sales operations.

This team combines extensive experience and a deep understanding of the luxury real estate market.

Leadership Changes

There have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The luxury real estate market in Tampa has experienced significant growth, driven by increasing demand for high-end properties and waterfront residences. The market is characterized by competitive pricing, innovative developments, and a focus on personalized client services.

Competitor Analysis

Key competitors in the Tampa luxury real estate market include:

• Coldwell Banker Real Estate: A national firm with a strong local presence, offering a wide range of real estate services.

• Century 21®: Known for its extensive network and comprehensive real estate solutions.

• Douglas Elliman Real Estate: Specializes in luxury properties with a focus on high-end clientele.

• Long & Foster Companies: Offers a broad spectrum of real estate services, including luxury property sales.

• Windermere Real Estate: Provides personalized services with a focus on luxury homes.

These competitors emphasize extensive networks, comprehensive services, and strong brand recognition.

Strategic Collaborations and Partnerships

The Toni Everett Company has collaborated with notable developers and international firms, including:

• Berkley of London: Partnered on projects like Harbour House Condominiums and The Atrium on Bayshore Boulevard.

• Swire International: Collaborated on high-rise developments, leveraging combined expertise in luxury real estate.

These partnerships have enhanced the company's market position and expanded its capabilities in luxury property development.

Operational Insights

The company's strategic considerations include:

• Market Position: Maintaining a leading role in Tampa's luxury real estate market through innovative projects and exceptional client service.

• Competitive Advantages: Proprietary condominium designs, a strong reputation for discretion and personalized service, and a track record of successful project completions.

• Client Relationships: Building long-term relationships with clients, including international and local VIPs, through trust and confidentiality.

These factors contribute to the company's sustained success and industry leadership.

Strategic Opportunities and Future Directions

Looking ahead, The Toni Everett Company aims to:

• Expand Project Portfolio: Develop new luxury properties, including mixed-use developments and high-rise condominiums.

• Enhance Technological Integration: Utilize advanced marketing tools and digital platforms to reach a broader audience.

• Strengthen Market Presence: Continue setting industry standards through innovative designs and exceptional service.

By leveraging its current strengths and exploring new opportunities, the company is well-positioned to achieve its future objectives.

Contact Information

• Website: The Toni Everett Company

• Social Media:

• Facebook

• Instagram

For more information or inquiries, please visit the company's official website or social media profiles.