Company Research Report: The Trade Desk, Inc.

Company Overview

• Name: The Trade Desk, Inc.

• Mission: Committed to making digital advertising better, as the future of the open internet depends on it.

• Founded: No information is available.

• Founder(s): No information is available.

• Key People: Jeff Green, the CEO, is a notable figure mentioned in connection with The Trade Desk's Edge Academy.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: The Trade Desk is widely recognized for its independent media buying platform, designed to help marketers utilize data-driven advertising across the open internet with enhanced transparency and precision.

Products

Demand-Side Platform (DSP)

• Description: The Trade Desk's DSP is an advanced software solution for advertisers and agencies to conduct data-driven media buying across multiple channels.

• Key Features:

• Omnichannel Reach: Provides access to digital channels including display, video, audio, digital out-of-home, and connected TV (CTV).

• Premium Inventory: Offers a broad range of inventory from premium publishers through a transparent supply chain.

• AI Integration: Features Koa™, an AI co-pilot to augment campaign performance.

• Custom Solutions: Allows customization to meet advertisers' specific business goals.

• Data and Measurement: Robust solutions for connecting with valuable audiences and measuring results.

Recent Developments

Reaching U.S. Voters in CTV More Efficiently in 2024

• Date: September 3, 2024

• Details: Through the platform, agency Push Digital increased efficiency in reaching voters by 36% on CTV compared to linear TV.

Increased Open Internet Engagement in India

• Date: August 21, 2024

• Details: Research indicates 76% of surveyed consumers in India plan to increase their usage of the open internet, allowing advertisers to reach a youthful, engaged audience more effectively. The study demonstrates the preference for OTT/CTV platforms where content is perceived as premium.

Adoption of Unified ID 2.0 by Roku

• Date: August 1, 2024

• Details: Roku's integration of Unified ID 2.0 enhances targeted advertising capabilities and measurement at scale, thus benefiting advertisers using The Trade Desk's platform.

Conclusion

The Trade Desk continues to emphasize the power of data-driven advertising on the open internet with a platform that supports transparency, precision targeting, and integrated solutions across digital channels. The recent advancements in voter reach efficiency and expanded consumer engagement in global markets like India highlight its ongoing commitment to advertising excellence. Furthermore, strategic partnerships with leaders such as Roku position The Trade Desk as a pivotal player in reshaping the digital advertising landscape.