The Wine Group Market Research Report

Company Overview

• Name: The Wine Group

• Mission: To craft beverage brands that people can enjoy during special moments in life.

• Foundation:

• Originates from the 1970s within Coca-Cola Bottling of New York, during a period when U.S. consumer product companies sought to enter the wine business.

• Became an independent entity in the 1980s following a leveraged buyout in 1981, transitioning to a privately held company by 1984.

• Key People:

• John Sutton, featured in CEO Magazine and named 2023 ‘Person of the Year’ by Wine Enthusiast Magazine.

• Amy Hoopes, Chief Revenue Officer, featured in an exclusive interview discussing strategies and innovation.

• Headquarters: Livermore, California, USA

• Number of Employees: No information is available.

• Revenue: No information is available.

• Recognition: Known as the second largest wine supplier globally and the third largest on-premise supplier.

• Known For: Leading in wine with more than 60 award-winning brands, including the globally recognized Franzia Wine Tap®.

Products

The Wine Group offers a diverse range of wine products crafted to suit various consumer tastes. Some of the notable products include:

1. Summer Made - Pinot Grigio

• Origin: Valdadige D.O.C., Italy

• Description: Crisp, refreshing with flavors of citrus, melon, and honeysuckle.

• Key Features: Crisp finish with a hint of lemon zest.

2. Habitual® - Pinot Grigio/Colombard

• Origin: American

• Description: Light-bodied with zesty lemon notes.

• Key Features: Refreshing and crisp finish.

3. 18 Celsius® - Red Blend

• Origin: California

• Description: Aromas of blackberry, raspberry and black pepper with elegant tannins.

• Key Features: Juicy red plum flavor.

4. Ghost Story® - Red Blend

• Origin: California

• Description: Juicy plum and blackberry with robust tannins.

• Key Features: Long finish with black cherry and spice notes.

5. The Happy Berry® - Cabernet Sauvignon

• Origin: California

• Description: Fruit-forward with jammy red berry flavors.

• Key Features: Smoothness with plum and boysenberry hints.

6. Sunshine Soda® - Chardonnay

• Origin: California

• Description: Notes of juicy melon, apricot, and white peach.

• Key Features: Creamy notes of toasted oak linger on the finish.

7. Wisp® - Pinot Noir

• Origin: Central Coast

• Description: Fruit-forward and medium bodied with strawberry and raspberry.

• Key Features: Long finish with vanilla and spice notes.

8. Dark Brew ™ - Red Blend

• Origin: California

• Description: Juicy dark berries with layers of plum, fig, and blackberry.

• Key Features: Long finish with chocolate and mocha hints.

Recent Developments

• New Product Launches:

• Introduction of multiple limited edition wines such as `Summer Made` and `Habitual`.

• Strategic Alignments:

• Expansion of national distribution alignment with Southern Glazer’s Wine & Spirits.

• Leadership Recognition:

• John Sutton being named ‘Person of the Year’ by Wine Enthusiast Magazine.

• Executive Changes:

• Welcoming new leaders to the executive team, further strengthening the company’s innovative leadership structure.

• Sustainability and Accolades:

• Benziger Family Winery, part of TWG, recognized among the “15 Most Sustainable Wine Brands” by Green Matters.

Conclusion

The Wine Group maintains a leadership position in the wine industry through strategic partnerships, innovative product offerings, and a commitment to quality and sustainability. The company continues to expand its influence and brand portfolio while being ingrained with a robust organizational culture focused on its people and communities.