The Work Perk: Company Research Report

Company Overview

• Name: The Work Perk

• Mission: To support brands in optimizing their marketing strategies and creating lasting connections with their target audience through product sampling and advertising initiatives.

• Founding Information: No information is available.

• Key People: No information is available.

• Headquarters:

• Address: One Canada Square, Level 8, Canary Wharf, London, E14 5AB

• Contact: +44 (0)20 3841 1340, info@theworkperk.com

• Number of Employees: No information is available.

• Revenue: No information is available.

• Company Recognition:

• Known for specializing in product sampling solutions targeting various demographics such as office workers, students, gym members, and hotel guests globally.

• Awards received in 2018, 2019, and 2020.

Products

• Product Sampling Solutions:

• These solutions help brands reach specific demographics effectively.

• By delivering products directly to the target audience, they build brand loyalty and encourage purchasing behavior.

Recent Developments

Cadbury Darkmilk Campaign

• Objective: Show appreciation to NHS and key workers during the COVID-19 pandemic by distributing Cadbury Darkmilk samples.

• Results:

• 1,859,000 consumers reached.

• 274,761 completed questionnaires.

• 91% purchase intent rate from those who had not tried the product before.

Lucozade Alert Campaign

• Location: Nationwide, focusing on key cities like London, Manchester, and more.

• Demographic: Ages 18-44, with a focus on the 25-34 age group.

• Objective: Introduce Lucozade Alert as a high-caffeine energy drink.

• Results:

• 399,456 consumers reached.

• 76,056 completed questionnaires.

• 84% increase in purchase intent.

Ithaca & From The Ground Up Collaboration

• Campaign: Joint campaign featuring Ithaca hummus and From The Ground Up cauliflower crackers.

• Demographic: Young, health-conscious individuals and families.

• Results:

• 15,000 consumers reached.

• 2,818 completed questionnaires.

• 73% and 65% purchase intent increase for Ithaca and From The Ground Up, respectively.

Snapple Elements Campaign

• Collaboration Partner: Keurig Dr Pepper

• Objective: Distribute Snapple Elements beverages to the targeted Gen-Z and Millennial demographics in major US cities.

• Results:

• Wave 1 & 2: 110,196 consumers reached, 20,055 questionnaires completed, 87% recommendation rate.

• Wave 3: 109,524 college and university students reached, 19,648 questionnaires completed, 88% propensity to purchase.

Conclusion

The Work Perk demonstrates a strong capability in designing and executing product sampling campaigns that significantly enhance brand visibility and consumer engagement. Through strategic partnerships and precise targeting, these campaigns result in increased purchase intent and valuable market insights for partner brands. The company continues to illustrate the power of product sampling in driving brand awareness and fostering brand loyalty among target demographics.