Thetford Garden Centre Market Research Report

Company Overview

• Name of the Company: Thetford Garden Centre

• Mission of the Company: To ensure that the physical environment of the Centre and the shopping experience make customers feel welcomed, appreciated, satisfied, and respected, fostering a sense of enjoyment and belonging.

• When Founded and By Whom: Founded in 1982 by Jean & Paul Nixon.

• Key People in the Company:

• Jean Nixon (Current head)

• Laurie Dolby (Senior Internal Gardening & Outdoor Living Manager)

• Marie Turner (Contact for Customer Service Supervisor and Seasonal Elf Vacancy)

• Julian Chittock (Contact for Senior External Gardening Manager)

• Matt (Contact for Chef-related positions)

• Juan Fursse (Contact for Weekend Front of House Server position)

• Headquarters: Thetford, Norfolk, UK.

• Number of Employees: No information is available.

• Revenue: No information is available.

• What is the Company Known For: Known as a family-run independent garden centre that provides a wide range of high-quality plants and goods. It is also known for its commitment to sustainability, local community support, and a pleasant customer experience.

Products

Thetford Garden Centre provides a diverse range of products categorized under different sections, as detailed below:

Outdoor Living

• Products Include: Garden Furniture, BBQs, Firebowls, Outdoor Heating systems.

• Key Features: Variety of seating arrangements including bistro and dining sets, and outdoor cooking appliances.

Growing Essentials

• Products Include: Soil, composts, and various gardening tools.

• Key Features: Emphasis on peat-free and eco-friendly options.

Machinery

• Products Include: Tools for garden maintenance such as hedgetrimmers, blowers, saw horses, etc.

• Key Features: Mix of battery-operated and mains-powered garden equipment provided by brands like Stihl and Stiga.

Christmas

• Products Include: Artificial trees, lights, decorations.

• Key Features: Offers a range of Christmas-themed products from brands like Kaemingk and Festive Productions.

Lime Kiln Kitchen

• Description: A restaurant within the centre providing locally sourced, freshly-made dishes, barista coffee, and afternoon tea. Known for using local suppliers and seasonal ingredients.

Recent Developments

• New Products Launched: Specific new products are not listed. However, the garden centre continues to expand its range in categories like outdoor living machinery, and Christmas decorations.

• New Features Added to Existing Products: No specific features mentioned. However, the centre remains committed to sustainability and adopting eco-friendly products.

• New Partnerships: No specific information on new partnerships, but there is an emphasis on fostering relationships with local wildlife organizations and using local, Fairtrade, and B Corp certified suppliers.

• Other Developments: The centre is currently pending BCorp Accreditation, highlighting its ongoing commitment to sustainability and responsible business practices.

• Event Announcements: Regular activities and events for the local community focused on gardening, wildlife, and sustainability. Special events like Santa's Grotto in December.

• Job Opportunities: Announced various positions such as Machinery Supervisor, Customer Service Supervisor, and Chef de Partie roles, indicating a focus on enhancing customer service and operational management.

This report summarizes the current market position of Thetford Garden Centre, highlighting its commitment to sustainability and community engagement, alongside a wide array of garden and home improvement products.