Thing or Two: Company Profile

Background

Overview

Thing or Two is an international digital marketing agency specializing in user acquisition, media buying, creative studio services, and influencer marketing. Established in 2018, the company operates globally with offices in Tel Aviv, Barcelona, Seoul, São Paulo, and Mexico City. Thing or Two focuses on delivering data-driven, performance-oriented marketing solutions to help brands achieve significant growth in the digital landscape.

Mission and Vision

The agency's mission is to empower brands by providing innovative and effective digital marketing strategies that drive measurable results. By combining cutting-edge technology with creative thinking, Thing or Two aims to become the leading mobile growth agency worldwide.

Primary Area of Focus

Thing or Two specializes in performance marketing, offering services such as programmatic media buying, social media advertising, on-device traffic, user-generated content (UGC), rewarded traffic, retargeting, influencer marketing, and creative studio services. The agency caters to various industries, including gaming, e-commerce, retail, fintech, and health & fitness.

Industry Significance

Recognized for its innovative approach, Thing or Two has been featured in the Programmatic ES & MX AdTech Landscape under the Independent Agencies category. The agency's commitment to developing proprietary technology, such as its in-house AI platform Varys, has set it apart in the competitive digital marketing industry.

Key Strategic Focus

Core Objectives

Thing or Two's primary objectives include delivering scalable, ROI-positive campaigns, enhancing user acquisition strategies, and providing comprehensive digital marketing solutions that drive growth for its clients.

Specific Areas of Specialization

Programmatic Media Buying: Expertise in negotiating ad space and time slots with globally recognized media partners, ensuring optimal campaign performance.

Social Media Advertising: Crafting and executing targeted campaigns across various social media platforms to engage and convert audiences effectively.

User-Generated Content (UGC): Leveraging authentic content created by users to build trust and drive engagement.

Influencer Marketing: Collaborating with influencers to amplify brand reach and credibility.

Key Technologies Utilized

Thing or Two employs proprietary technologies, including its in-house AI platform Varys, to optimize app content in real-time and provide cross-platform reporting. This technology enables the agency to analyze and improve campaign performance continuously.

Primary Markets Targeted

The agency serves a diverse clientele across various industries, including gaming, e-commerce, retail, fintech, and health & fitness. Thing or Two has partnered with notable brands such as Fiverr, Yotta Games (Mafia City), Banco Azteca, and eToro.

Financials and Funding

Funding History

Specific details regarding Thing or Two's funding history are not publicly disclosed. The company operates as a privately held entity.

Total Funds Raised

Information about the total funds raised by Thing or Two is not publicly available.

Notable Investors

Details about notable investors in Thing or Two are not publicly disclosed.

Intended Utilization of Capital

While specific plans for capital utilization are not publicly detailed, the agency has been recognized for its commitment to developing proprietary technology and expanding its global presence.

Pipeline Development

Key Pipeline Candidates

Thing or Two focuses on developing and executing performance marketing campaigns across various digital channels, including programmatic media buying, social media advertising, and influencer marketing. The agency continually refines its strategies to enhance user acquisition and engagement for its clients.

Stages of Development

The agency's services are in the execution phase, with ongoing optimization and adaptation to evolving digital marketing trends.

Target Conditions

Thing or Two targets conditions related to digital marketing performance, aiming to improve user acquisition, engagement, and overall campaign effectiveness.

Relevant Timelines for Anticipated Milestones

Specific timelines for anticipated milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Varys: An in-house AI platform developed by Thing or Two to optimize app content in real-time and provide cross-platform reporting.

Significant Scientific Methods

Data Analytics: Utilizing advanced data analytics to inform decision-making and optimize campaign performance.

A/B Testing: Implementing A/B testing methodologies to refine marketing strategies and enhance user engagement.

Leadership Team

Darryll Bayes: Founder and CEO of Thing or Two, Darryll has a background in building SaaS startups and leading teams through successful funding rounds and IPO preparations.

Emily Bayes: Head of Content and Search, Emily brings expertise in content strategy and search engine optimization to the agency.

Morgan Jones: Senior Project Manager, Morgan oversees project execution and ensures alignment with client objectives.

Aby Grant: Digital Marketing Executive, Aby focuses on implementing digital marketing strategies to drive client success.

Sam Prince: SEO Executive, Sam specializes in search engine optimization to enhance online visibility for clients.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is characterized by rapid technological advancements and evolving consumer behaviors. Agencies like Thing or Two must continuously innovate to stay competitive.

Competitor Analysis

Thing or Two competes with other digital marketing agencies that offer similar services, including programmatic media buying, social media advertising, and influencer marketing. The agency differentiates itself through its proprietary technology and data-driven approach.

Strategic Collaborations and Partnerships

Thing or Two has established partnerships with major brands such as Fiverr, Yotta Games (Mafia City), Banco Azteca, and eToro, demonstrating its capability to deliver impactful marketing solutions across various industries.

Operational Insights

Thing or Two's global presence, with offices in Tel Aviv, Barcelona, Seoul, São Paulo, and Mexico City, enables the agency to cater to a diverse clientele and adapt to regional market dynamics effectively.

Strategic Opportunities and Future Directions

The agency continues to invest in developing proprietary technologies and expanding its global footprint to enhance service delivery and maintain a competitive edge in the digital marketing industry.