Think.Eat.Live. Foods, LLC

Background

Founded in September 2012 and headquartered in Wildwood, Missouri, Think.Eat.Live. Foods, LLC is an innovative food company dedicated to transforming the nutritional and sensory value of gluten-free foods. The company's mission is to revolutionize the way people eat by providing foods they love, made with natural superfoods, to make them healthier and happier.

Key Strategic Focus

Think.Eat.Live. specializes in developing and marketing gluten-free products that are nutritionally superior to traditional offerings. Their flagship product, SunFlour®, is a patent-pending "super flour" made from sunflower seeds, boasting four times more protein and fiber, and 50% fewer carbohydrates than conventional flours. This innovation allows consumers to enjoy baked goods and other flour-based products that contribute significantly to daily protein requirements without compromising taste.

Financials and Funding

The company has participated in multiple accelerator programs to support its growth:

May 2017: Completed an accelerator/incubator program.

February 2017: Completed another accelerator/incubator program.

Seed Round: Raised $100,000 on February 7, 2017.

Notable investors include Target Accelerator and Yield Lab.

Product Development

Think.Eat.Live. offers a range of products utilizing SunFlour®, including:

Brownie Mixes: High-protein, gluten-free options.

Crackers: Nutritious and flavorful snacks.

Pancake and Waffle Mixes: Providing a balanced nutritional profile.

Pizza Crust Mixes: Allowing for healthier homemade pizzas.

Tortilla Chips: A wholesome alternative to traditional chips.

These products are designed to cater to various dietary needs, including low-carb, keto, paleo, gluten-free, grain-free, nut-free, vegan, and diabetic-friendly diets.

Technological Platform and Innovation

The cornerstone of Think.Eat.Live.'s innovation is SunFlour®, a proprietary flour derived from cold-milled sunflower seeds. This super-fine flour is free from top allergens and GMOs, offering a low-carb, high-nutrition alternative to traditional and gluten-free flours. SunFlour® enhances the nutritional profile of baked goods by providing:

High Protein Content: 9 grams per serving, supporting muscle maintenance and satiety.

Dietary Fiber: 4 grams per serving, promoting digestive health.

Essential Vitamins and Minerals: Including vitamins E and B-6, iron, magnesium, phosphorus, selenium, and zinc, contributing to overall well-being.

Leadership Team

Dan Tegel, Ph.D.: Co-Founder and Chief Executive Officer. Dr. Tegel brings extensive experience in food science and product development, leading the company's strategic vision and innovation initiatives.

Caryn Staebler, Ph.D.: Co-Founder and Chief Growth Officer. Dr. Staebler focuses on brand development and market expansion, leveraging her expertise to drive the company's growth.

Competitor Profile

Market Insights and Dynamics

The gluten-free and health-conscious food market has experienced significant growth, driven by increasing consumer awareness and demand for nutritious alternatives. This trend presents substantial opportunities for companies like Think.Eat.Live. that offer innovative, health-focused products.

Competitor Analysis

Key competitors in the gluten-free and health-focused food sector include:

Z Natural Foods: Specializes in whole, all-natural, and organic foods, offering a range of products catering to health-conscious consumers.

NOW Health Group: Provides a variety of natural products, including gluten-free options, focusing on quality and affordability.

Sky Valley Foods: Offers organic and natural food products, emphasizing sustainability and health benefits.

These companies contribute to a competitive landscape where innovation and nutritional value are key differentiators.

Strategic Collaborations and Partnerships

Participation in accelerator programs such as Target Accelerator and Yield Lab has provided Think.Eat.Live. with valuable resources, mentorship, and networking opportunities, strengthening its market position and innovation capacity.

Operational Insights

Think.Eat.Live. differentiates itself through its proprietary SunFlour® technology, offering a unique value proposition in the gluten-free market. The company's focus on high-protein, low-carb, and allergen-free products positions it favorably among health-conscious consumers seeking nutritious alternatives without compromising taste.

Strategic Opportunities and Future Directions

Looking ahead, Think.Eat.Live. aims to expand its product line and distribution channels to reach a broader audience. By leveraging the nutritional benefits of SunFlour® and responding to consumer demand for healthier food options, the company is well-positioned to capitalize on the growing health food market.