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Thinkanalytics

www.thinkanalytics.com link_icon

Company Market Research Report: ThinkAnalytics Ltd.



Company Overview



Name: ThinkAnalytics Ltd.

Mission: ThinkAnalytics is dedicated to driving engagement and personalized experiences in the media and entertainment industry through advanced AI-based content discovery and viewer analytics. Their solutions aim to reduce churn, drive higher audience value, and enhance advertising effectiveness.

Founded: 2001

Founder(s): Peter Docherty (Founder and CTO)

Key People:
  • Eddie Young, Chairman

  • Peter Docherty, Founder and CTO

  • Greg Riker, Chief Revenue Officer, Americas

  • Nilay Naik, SVP Solutions, Europe & Founder

  • Richard Dowling, SVP Consulting, Europe & Founder

  • Chris McGuire, SVP Products


Headquarters: Glasgow, UK

Number of Employees: No information is available.

Revenue: No information is available.

Known For: ThinkAnalytics is known for being the largest independent provider of AI-based content discovery and viewer analytics solutions. Their Think360 suite supports media companies in offering personalized user experiences via a comprehensive data-driven approach.

Products



Think360 Platform
  • Description: Think360 is an AI and machine learning-driven platform offering personalized content discovery and viewer engagement solutions specifically for the media and entertainment industries.


Key Products



1. Content Discovery
  • Description: Products designed to increase content engagement through personalization, leading to reduced churn and increased audience value.

  • Key Features: Personalized recommendations scaling with over 8 billion recommendations per day; multi-language support.


2. Viewer Insights
  • Description: Products harnessing viewer data insights to optimize content and audience intelligence.

  • Key Features: A/B testing for improved viewer experience, significant increase in Video on Demand consumption, and time spent watching.


3. Targeted Advertising
  • Description: Products transforming first-party data into real-time, scalable audience segments.

  • Key Features: Precision targeting, enhancing advertising effectiveness by 10 times.


Recent Developments



New Products Launched:
  • ThinkFAST Solution: Harnesses data insights and AI to support channel creation, as announced at the NAB Show 2024.

  • AWS Integration: Partnership with AWS to optimize cost-effective personalization and advanced machine learning capabilities within the Think360 platform.


New Features and Partnerships:
  • MediaKind Collaboration: Enhancing the MediaFirst TV platform through AI-powered content discovery and targeted advertising solutions as of September 2024.

  • OTTera Partnership: Strategic alliance to enhance personalization and drive revenue growth across OTT platforms and FAST channels, announced April 2024.

  • ThinkFAST AI Scheduler and ThinkAdvertising Integration: Integration with OTTera for content scheduling optimization and hyper-targeted advertising.

  • AWS Elemental MediaTailor Integration: Announced April 2024, enabling low-cost, personalized FAST playout solutions.


Key Appointments and Organizational Changes:
  • Josh Wiggins Appointment: Boosted executive team to enhance business development and partnerships, effective March 2024.

  • Other Executives and Organizational Changes: Further expansions and strategic hires to scale operations in 2024.