T

Thirdchannel

www.thirdchannel.com link_icon

Corporate Overview



ThirdChannel is a pioneering retail technology company offering comprehensive in-store and online solutions aimed at enhancing brand representation and retail execution. Located in Boston, the company employs approximately 212 people and is focused on delivering insights that empower brands to optimize retail performance across multiple channels.

Leadership



CEO: Brian Tervo
Brian Tervo serves as the Chief Executive Officer at ThirdChannel, steering the company's strategic direction and growth. With a rich background in retail consulting and management, Tervo leads an executive team that includes Charles Arroyo, VP of Product and Operations, Amy Dampier, VP of Customer Success, and Nick Ahrens, VP of Sales & Strategy, all based in Boston.

Services and Offerings



ThirdChannel provides integrated solutions for both in-store and online retail experiences, including:

  • Retail Intelligence Platform: This analytics-driven platform offers real-time data visibility for online and in-store activities, enabling brands to refine their retail strategies.


  • Brand Representation Networks: ThirdChannel's network includes trained brand representatives who are skilled at enhancing customer engagement through in-store merchandising, product demonstrations, and associate training.


  • Omnichannel Solutions: These solutions are designed to align with modern consumer expectations by delivering a seamless shopping experience across all physical and digital touchpoints.


Corporate Ethos



ThirdChannel is committed to values such as authenticity, trust, evolution, commitment, and diversity. The company champions transparency and innovation, cultivating a community of brand representatives that ensure genuine customer interactions, thus enhancing trust and credibility.

Financial and Funding Information



ThirdChannel has raised $9.2 million in funding through various investment rounds, with notable investors like Stage Fund, Inc., LFX Venture Partners, and Fung Capital. These investments have facilitated the enhancement of the company's technological capabilities and the expansion of its service offerings.

Strategic Partnerships



ThirdChannel was acquired by Stage Fund, a strategic move designed to broaden its service portfolio and market impact. This acquisition allows ThirdChannel to utilize Stage Fund's resources to scale operations and innovate in retail solutions.

Competitor Profiling for ThirdChannel



Overview



ThirdChannel is a leading entity in the retail intelligence sector, renowned for its platform that transforms the retail experiences of global brands by providing insights into real-time retail conditions.

Key Competitors



1. GoSpotCheck by FORM


  • Profile: A Denver-based software development company specializing in apps for data collection and task management for field teams.

  • Key Offerings: Combines task management, image recognition, photo reporting, and communications for field teams to improve market execution.

  • Financial Metrics: Generates $31 million in revenue, employing around 132 people.

  • Acquisition: Acquired by FORM in December 2020, focusing on field-based operational efficiency.


2. Survey.com (Part of Trax Retail)


  • Profile: Provides on-demand retail merchandising services headquartered in Boston, Massachusetts, to manage in-store operations across U.S. stores.

  • Specialties: Uses a crowd-sourced platform and real-time data technologies for dynamic merchandising.

  • Company Size: 501-1,000 employees, with operations in San Francisco, Portland, and Charlotte.


3. Movista


  • Profile: A leading SaaS platform based in Bentonville, Arkansas, focusing on retail execution and workflow automation for retail and field teams.

  • Strategic Advantage: Centralizes execution processes for efficiency and sales performance, serving over 600,000 users globally.


4. Zenput


  • Profile: Offers operations execution software for food service and retail, enabling management of tasks, audits, and incidents.

  • Usage: Used in over 60,000 locations worldwide, enhancing operational intelligence in numerous industries.

  • Headquarters: Based in Boston, Massachusetts, and integrated with Crunchtime.


5. Formstack


  • Profile: A productivity platform based in Fishers, Indiana, focusing on automating business workflows.

  • Integration Capability: Facilitates seamless data integration with CRMs and ERPs to enhance data accuracy.


ThirdChannel Financial Metrics



  • Revenue: Approximately $64.9 million annually.

  • Workforce: Employs around 266 individuals.

  • Leadership: CEO Gina Ashe maintains a high approval rating of 89%.


Strategic Insights



ThirdChannel distinguishes itself through tailored retail intelligence solutions that provide actionable insights into retail operations. By focusing on platform adaptability, ThirdChannel aims to enhance operational efficiencies and sales strategies, offering retailers real-time, data-driven decision-making tools. Competitors like GoSpotCheck, Survey.com, Movista, Zenput, and Formstack provide diverse approaches to field management and optimization, giving brands various methods to bolster their retail strategies.