T

Thirdlove

www.thirdlove.com link_icon

Company Research Report: ThirdLove



Company Overview



  • Name: ThirdLove

  • Mission of the Company: ThirdLove aims to create better bras, providing a third, better option that combines sexy and comfortable designs for women of all body types. Their innovative approach focuses on precise sizing and comfort, with an emphasis on superior quality and fit.

  • Founded: ThirdLove was founded by Heidi Zak and Ra'el Cohen. The document does not specify the founding year.

  • Key People:

  • Heidi Zak: Co-Founder and CEO

  • Ra'el Cohen: Co-Founder and Chief Creative Officer

  • Headquarters: The company is headquartered in San Francisco.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • What the Company is Known For: ThirdLove is known for creating bras in half-cup sizes using premium materials and precise sizing for a superior bra fit. They are recognized for their comfortable and stylish bras that cater to the needs of real women's bodies.


Products



Product Offerings


  • Bras: ThirdLove offers a variety of bras, including T-shirt bras, wireless bras, plunge bras, minimizers, and sports bras. Notable collections include:

  • 24/7® Classic: Features a range of bras like the T-Shirt Bra, Uplift Plunge Bra, and Perfect Coverage Bra.

  • ComfortStretch: Bras made with stretchy, comfy materials offering front & back smoothing.

  • Organic Cloud Cotton: Features the perfect coverage and wireless bras made from sustainable materials.

  • All Day Lace: Combines everyday comfort with sexy lace designs.

  • Bare Mesh: Lightweight and breathable sheer bras.

  • Fleur Lace: Elegant lace bras designed for real life.


High-level Product Descriptions and Key Features


  • 24/7® Classic T-Shirt Bra: The #1 bestseller, this bra provides great shape and lift with stay-put straps. Made from soft and supportive materials.

  • Kinetic Adjustable Sports Bra: Designed for high-impact activities, this sports bra features moisture-wicking fabrics with adjustable features for a custom fit.

  • Organic Cloud Cotton Wireless Bra: Known for its softness and comfort, this bra is available in inclusive sizing and crafted from organic materials.


Recent Developments



  • New Products/Styles:

  • Introduction of new styles such as the Organic Cloud Cotton Wireless Nursing Bra and the Fleur Lace Unlined Racerback Bra.

  • Expansion in Canada, offering a wider selection to a new demographic.


  • Partnerships and Programs:

  • ThirdLove has committed to recycling with partners via the Take Back Bag initiative.

  • Supports community by donating over $50 million in products to those in need.

  • Offers a rewards program called "Hooked®" which incentivizes purchases and engagement with the brand.


  • Innovations in Products:

  • Introduction of new technologies like the Precise Sizing™ and Perfect Fit Promise, ensuring a proper fit across diverse body types.

  • Emphasis on half-cup sizes to create a more perfect fit for every body shape.


Noteworthy Initiatives


  • Environmental Commitment: Recycling initiatives and use of sustainable fabrics show a commitment to environmental responsibility.

  • Community Support: Donations in products and emphasis on community support align with the company's social responsibility goals.


Conclusion



This report outlines ThirdLove’s mission of providing women with better bra options that combine fit and comfort, alongside recent expansions and product innovations that underscore their commitment to customer satisfaction and social responsibility. The emphasis on precise sizing and high-quality materials differentiates ThirdLove in the competitive lingerie market.