Thismoment Company Profile

Background

Founded in 2008, Thismoment is a marketing technology company headquartered in San Francisco, California. The company specializes in enabling large enterprises to connect with their target audiences in real time across various devices. Thismoment's mission is to streamline content curation, digital experience creation, and sharing through its flagship product, the Content Cloud™ platform. This platform empowers brands to discover, mix, and distribute digital content seamlessly, enhancing audience engagement and conversion rates. Over 150 top brands and agencies, including Coca-Cola, Intuit, Levi's, Wells Fargo, Sephora, Fleishman Hillard, and Digitas, utilize Thismoment's solutions to power their content marketing initiatives.

Key Strategic Focus

Thismoment's strategic focus centers on providing a comprehensive digital storytelling platform that facilitates effortless content curation and distribution. The Content Cloud™ platform enables brands to source both brand-generated and user-generated content, create original brand playlists, and distribute them across multiple channels optimized for various devices. This approach allows for real-time audience engagement and supports a wide range of applications, from traditional brand marketing to influencer and sales enablement. The platform's versatility and integration capabilities position Thismoment as a key player in the digital marketing landscape.

Financials and Funding

Thismoment has secured a total of $47.7 million in funding over multiple rounds:

Series A (November 2011): $7.3 million led by Sierra Ventures.

Series C (June 2012): $22 million led by Trident Capital, with participation from Sierra Ventures and Fenway Partners.

Series D (October 2014): $17.6 million led by Sierra Ventures, Trident Capital, and UMC Capital.

These investments have been utilized to expand operations, enhance platform development, and establish a global presence.

Technological Platform and Innovation

Thismoment's Content Cloud™ platform is a proprietary digital storytelling solution that enables brands to:

Discover: Aggregate content from various sources, including social media platforms, to find relevant brand and user-generated content.

Mix: Create original brand playlists by combining curated content to craft compelling narratives.

Share: Distribute content across multiple channels, such as brand websites, social media platforms, and mobile devices, ensuring optimal engagement.

The platform supports over 60 languages and integrates seamlessly with leading social media and enterprise content management systems, facilitating efficient workflow and collaboration.

Leadership Team

Ankarino Lara, Founder and CEO: With over two decades of experience in building content management systems and online engagement platforms, Lara has led Thismoment since its inception. Prior to founding the company, he held product development roles at Yahoo! Entertainment and CNET Networks Entertainment.

Eric Meyer, Director of Customer Success: Meyer oversees customer success initiatives, ensuring clients achieve their marketing objectives through the effective use of Thismoment's platform.

Spencer Christensen, Director of Engineering: Christensen leads the engineering team, focusing on the continuous development and enhancement of the Content Cloud™ platform.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is experiencing significant growth, driven by the increasing demand for personalized and engaging content across multiple channels. Brands are investing heavily in technologies that enable efficient content curation, distribution, and analytics to enhance customer engagement and drive conversions.

Competitor Analysis

Thismoment operates in a competitive landscape with several notable players:

Hootsuite: A social media management platform that allows businesses to manage their social media presence across multiple platforms from a single dashboard. Hootsuite provides tools for content scheduling, social listening, analytics, and team collaboration. Founded in 2008 and headquartered in Vancouver, Canada, Hootsuite serves over 18 million users worldwide.

Bazaarvoice: A platform that enables brands to collect and display user-generated content, such as reviews and photos, to enhance customer engagement and drive sales. Bazaarvoice's extensive global retail, social, and search syndication network provides tools for creating smarter shopper experiences across the entire customer journey.

Dash Hudson: A social media marketing solution that helps brands create, measure, predict, and publish visual content across organic and paid marketing channels. Dash Hudson focuses on enhancing performance through data-driven insights and content optimization.

Strategic Collaborations and Partnerships

Thismoment has established partnerships with various brands and agencies to enhance its platform's capabilities and reach. Notable collaborations include:

Coca-Cola: Utilized Thismoment's platform to create engaging digital experiences that connect with their global audience.

Intuit: Leveraged the Content Cloud™ to curate and distribute content that resonates with their customer base.

Levi's: Implemented Thismoment's solutions to enhance their brand storytelling and digital marketing efforts.

Operational Insights

Thismoment's strategic positioning in the digital marketing industry is bolstered by its comprehensive platform that addresses the needs of large enterprises seeking to manage and distribute content effectively. The company's focus on integrating user-generated content and providing real-time engagement tools offers a distinct competitive advantage. By continuously enhancing its platform and expanding its global presence, Thismoment aims to maintain its leadership in the market.

Strategic Opportunities and Future Directions

Looking ahead, Thismoment plans to:

Expand Internationally: Establish new offices in Europe, Latin America, and Asia to cater to a broader client base.

Enhance Platform Capabilities: Introduce new features tailored to specific industries and integrate additional content sources to provide a more robust solution.

Strengthen Strategic Partnerships: Collaborate with more brands and agencies to co-develop innovative digital marketing solutions.

By leveraging its current strengths and focusing on these strategic initiatives, Thismoment is well-positioned to capitalize on emerging opportunities in the digital marketing landscape.