Company Overview
Thor Inc. is a multifaceted organization that prominently features in various industry sectors. Recognized as the world’s largest manufacturer of recreational vehicles (RVs), Thor Industries Inc. offers a comprehensive range of RVs and travel tools, supporting enthusiasts in their travel endeavors.
Website: [THOR Industries](https://www.thorindustries.com)
Key Offerings: Class A, Class B, Class C and Luxury Diesel Motorhomes.
Divisions and Services
Thor Travel Services
Thor, Inc. has been providing travel-related products and services since 1977. As a subsidiary of Travelport, they offer numerous benefits to travel agencies through programs like the THOR Hotel Program, THOR Car Program, and THOR Services Program.
Website: [THOR Travel Services](https://www.thortravelservices.com)
Thor Kitchen
Thor Kitchen focuses on luxury and professional kitchen appliances, aiming to upgrade culinary experiences with high-quality, modern kitchen tools.
Website: [Thor Kitchen](https://www.thorkitchen.com/)
Thor MX
Thor MX specializes in performance motocross, off-road, and adventure gear and apparel.
Website: [Thor MX](https://www.thormx.com/)
Thor Equities
Thor Equities Group manages a diverse portfolio including industrial, life science, creative, and tech offices, residential, hotel, and mixed-use assets.
Website: [Thor Equities](https://thorequities.com/)
Leadership and Management Team
The executive leadership of THOR Industries Inc. reflects a blend of experienced professionals dedicated to steering the company towards sustained growth and market leadership.
- Robert W. Martin: President and Chief Executive Officer. With the company since 2001, Martin has steered several operational shifts and strategic goals.
- Colleen Zuhl: Senior Vice President and Chief Financial Officer. Her financial acumen has been a pillar in the company's economic stability.
- W. Todd Woelfer: Senior Vice President and Chief Operating Officer. Woelfer provides strategic oversight on operating activities.
- Andrew E. Graves: Chairman of the Board. Serving since 2010, Graves took up the Chair in 2019, guiding the overall strategic vision.
Executive Team Source: [Thor Industries Management Team](https://ir.thorindustries.com/corporate-governance/management-team/default.aspx)
Notable Recent Appointments
- Ryan Juday: President of KZ Recreational Vehicles (effective August 1, 2023)
- Kyle Kwasny: President of Dutchmen RV (effective August 1, 2023)
- Erin Kent: Vice President of Human Resources (promoted in April 2023)
- Rick Schutt: Vice President of Community Partnerships
Recent Leadership Changes Source: [Yahoo Finance](https://finance.yahoo.com/news/thor-industries-announces-key-leadership-190000117.html)
Contact Information
For any inquiries or further information, Thor Travel Services can be contacted via:
- Phone: 303-439-4100 or 800-825-1071
- Email: info@THORtravelservices.com
- Address: 9200 E Panorama Circle, Ste 200, Centennial, CO 80112
Their website also features comprehensive sections for:
- Membership information
- A media portal for marketing materials
- Details about their broad array of programs and services
Main Contact Source: [THOR Travel Services Contact](https://www.thortravelservices.com/contact-us)
Competitor Profile
Overview of Major Competitors
Thor Inc. operates in a competitive landscape within the RV and motorized vehicle markets. Key competitors include ZF Group, The Shyft Group, Trigano VDL, Winnebago Industries, Harley-Davidson, Forest River, Inc., Skyline Champion Corporation, and Camping World.
Key Competitors
Winnebago Industries (NYSE: WGO)
- Headquarters: Eden Prairie, Minnesota, USA
- Revenue: $3.5 billion (2023)
- Operating Income: $300.7 million (2023)
- Net Income: $215.9 million (2023)
- Employees: 6,000 (2023)
- Products: Motorhomes, travel trailers, fifth-wheels, marine products
- Notable Brands: Winnebago, Chris-Craft, Grand Design RV, Newmar, Barletta Pontoon Boats, Lithionics Battery
- Recent Developments:
- Acquired luxury RV maker Newmar in 2019 for $344 million.
- Purchased Barletta Pontoon Boats in 2021 for over $300 million.
- Announced bold and innovative new models for 2025, highlighting advancements in the premium RV segment.
Forest River, Inc.
- Headquarters: Elkhart, Indiana, USA
- Employees: 11,000
- Parent Company: Berkshire Hathaway Inc.
- Products: Recreational vehicles, cargo trailers, utility trailers, pontoon boats, buses, vans, and commercial vehicles
- Subsidiaries:
- Buses: Berkshire Coach, Glaval Bus, Elkhart Coach, Starcraft Bus, StarTrans Bus, ElDorado Motor Corp., Champion Bus, Collins Bus
- Vans: Forest River Vans, Mobility Trans
- Cargo Trailers: Force Trailers, AmeraLite, Cargo Mate, Continental Cargo
- Pontoon Boats: Berkshire Pontoons, South Bay Pontoons, Trifecta Pontoons
- Notable Acquisitions:
- Dynamax Corporation in 2011
- Assets of Coachmen RV in 2008
- Battisti Customs in 2017
- Collins Bus in 2024, strengthening its position in the school bus and shuttle bus market
ZF Friedrichshafen AG
- Headquarters: Friedrichshafen, Germany
- Employees: 168,700
- Revenue: €46.6 billion (2023)
- Operating Income: €2,367 million (adjusted EBIT)
- R&D Expenditure: €3,543 million
- Products and Services:
- Driveline and chassis technology for cars and commercial vehicles
- Automation technology
- Electric mobility and integrated safety systems
- Market Presence: 162 production locations across 31 countries
Additional Competitors
1. The Shyft Group
2. Trigano VDL
3. Harley-Davidson
4. Skyline Champion Corporation
5. Camping World
Notable Insights and Competitive Advantages
- Winnebago Industries: Known for its strong branding and high market presence in the outdoor recreation sector. The company's extensive portfolio in motorized and towable RVs and recent expansions into marine products and luxury segments position it as a robust competitor.
- Forest River, Inc.: Leveraging the backing of Berkshire Hathaway, Forest River has a significant advantage in terms of financial stability and market reach. It covers a broad range of products from RVs to commercial vehicles, making it a versatile competitor.
- ZF Friedrichshafen AG: Distinguished by its innovation in vehicle motion control and automated driving technologies. ZF Group's comprehensive R&D investments and global production footprint solidify its position as a leading technology provider in the automotive sector.
Actionable Insights
1. Innovation Focus: Keeping pace with competitors like ZF Friedrichshafen's advancements in electric mobility and automation technologies could offer a competitive edge.
2. Market Expansion: Exploring acquisitions similar to Winnebago's and Forest River's strategic purchases may aid in market diversification and enhance product offerings.
3. Financial Health: Benchmarking against competitors' financial performance, such as ZF’s robust revenue figures and significant R&D expenditure, could provide insights for operational improvements.
By understanding these competitors' strategic moves and leveraging similar growth tactics, Thor Inc. can aim to enhance its market presence and competitive positioning within the RV and larger vehicular market segments.
