Company Research Report: Those Beyond

Company Overview

Name

Those Beyond

Mission

Building the future of fandom by creating immersive social platforms where fans can connect, explore, and participate in the worlds they love. The goal is to create social spaces as captivating as the intellectual properties (IPs) they are based on.

Founding

• Founded In: 2021

• Original Name: Cauldron

Founders and Key People

• Mark Warrick: CEO

• Ben Geliher: CTO

• Gemma Warrick: COO

• Graham Denney: Principal Artist

• Fox Rogers: Creative Director

• Jenny Robertson: Senior ReactJS Developer

• Oliver Wood: AI Designer

• Lucas Seidenfaden: Backend Engineer

• Merrick Fox: Backend Engineer

• Matt Hyde: Product Director

Headquarters

40 Bowling Green Ln, Clerkenwell, London, EC1R 0EB

Employees

• Team Size: 12

Revenue

No information is available.

Known For

Those Beyond is known for building immersive social platforms that engage fans with long-term belonging, fandom, and play, as well as its pioneering ARISE Engine technology designed for scalability and engagement.

Products

Overview

Those Beyond's main offering is an immersive social platform powered by its ARISE Engine.

Product Descriptions & Features

1. ARISE Engine

• Description: The backbone of Those Beyond's immersive social platform, designed for massive scalability.

• Features:

• Consolidate: Create a centralized hub for fandoms.

• Retain: Keep fans engaged during off-seasons.

• Scale: Support massive scaling up to blockbuster audiences.

2. ARISE Worlds

• Description: Immersive chat environments for fan interaction.

• Features:

• Customizable social worlds.

• Varied chatroom experiences based on beloved IPs.

3. ARISE Persona

• Description: In-world profile customization.

• Features:

• Extensive profile customization reflecting users’ narratives.

• Collectible items for status enhancement within the community.

4. ARISE Quest

• Description: A game engine creating community-oriented tasks.

• Features:

• LLM-powered game engine for missions and casual play.

• Automated community assignments and objectives.

5. ARISE Level Up

• Description: A rewards system to enhance fan engagement.

• Features:

• Dynamic reward systems to convert casual fans into superfans.

6. ARISE Guardian

• Description: AI tool for community moderation.

• Features:

• Deep moderation tools for positive community atmosphere.

• Scalable moderation suitable for large audiences.

7. ARISE Creator

• Description: Platform control for user-created community instances.

• Features:

• Full control over platform functions.

• Scheduling of events aligned with marketing strategies.

Recent Developments

New Products and Features

• ARISE Platform Announcement: Focus on epic community roleplay and immersive fan interactions.

• First Sci-Fi World: Launch plans for a Sci-Fi world starting in fall.

Partnerships

• Skybound Entertainment Partnership: A strategic collaboration to pioneer future fandom initiatives.

Financial Developments

• Funding Raised:

• $6.6 million seed round led by Cherry Ventures.

• Previously closed $1.4 million for Sci-Fi game world launch.

Other Developments

• Spin-out from Thought Machine: Transition from a financial technology origins with support from Draper Esprit and Backed.

Conclusion

This report highlights Those Beyond as a forward-looking company dedicated to innovating fan engagement through technology-driven immersive experiences. The company combines its origins in the tech industry with creative community-building strategies to pioneer new experiences in fandom.