Market Research Report: Thread®



Company Overview



  • Name: Thread®

  • Mission: Empower and inspire others to carry on with progression following friction, emphasizing self-expression and function in everyday carry products.

  • Founded: 2015

  • Founders: Information not available

  • Key People: Information not available

  • Headquarters: 241 W Center St., Provo, UT 84601, USA

  • Number of Employees: Information not available

  • Revenue: Information not available

  • Known For: Redefining minimalist carry goods; offering a wide range of carry products such as wallets, lanyards, bags, and more, designed to be functional with a strong emphasis on personal style and expression.


Products



Wallets


1. Zipper Wallet
  • Description: A slim wallet designed to offer carrying solutions without the bulk.

  • Key Features: Compact, stylish with available color variations such as Off White, Black, and Eastwood. Priced at $29.99.


2. Elastic Wallet
  • Description: Minimalist wallet designed for easy access and storage.

  • Key Features: Widely popular with several style options, including Black and Blossom. Priced at $15.99.


3. Vertical Wallet
  • Description: Textured wallet offering a vertical storage approach.

  • Key Features: Adaptable and easy to use, available in Black. Priced at $24.99.


Bags


1. Utility Totes
  • Description: Versatile and spacious bags for daily utility.

  • Key Features: Available in styles like Scout and Honey, priced at $64.99.


2. Crossbody Bags
  • Description: Designed for convenient and hands-free carrying.

  • Key Features: Stylish designs available in Black and Clear. Each priced at $29.99.


3. Fanny Packs
  • Description: Compact and fashion-forward waist bags for essential carrying.

  • Key Features: Comes in multiple colors such as Black, Clear, and Off White. Priced at $29.99.


4. Slouchy Bags
  • Description: A casual and soft-formed bag option.

  • Key Features: Available in Black, priced at $44.99.


Accessories


1. Wrist Lanyards
  • Description: Durable and stylish lanyards for keys and small items.

  • Key Features: Available in colors like Off White, Magenta, and Black. Priced at $10.99.


2. Lip Balm Holders
  • Description: Handy holders for carrying lip balms.

  • Key Features: Available in Black. Priced at $9.99.


3. Laptop Sleeves
  • Description: Protective sleeves for laptops.

  • Key Features: Available in colors like Surf Blue and Black. Priced at $24.99.


Recent Developments



  • Company Expansion: Launched the retail store with a grand opening in Provo, Utah on October 22, 2024.

  • Product Development: Continues to expand product lines with new styles within existing categories, such as expanding the colorways of popular items.

  • New Initiatives: The Carry On Foundation, Thread's non-profit arm, was launched in 2022 to promote mental health and resilience through action sports.

  • Partnerships and Collaborations: Information not available.

  • New Product Launches: Information not available.


Conclusion



Thread® has established itself as a leader in offering expressive and functional carry products tailored for a lifestyle centered around personal progress and self-expression. With its origins in Provo, Utah, the company continues to innovate and expand its product range to meet the evolving needs of its customers.