Market Research Report: Thread®
Company Overview
- Name: Thread®
- Mission: Empower and inspire others to carry on with progression following friction, emphasizing self-expression and function in everyday carry products.
- Founded: 2015
- Founders: Information not available
- Key People: Information not available
- Headquarters: 241 W Center St., Provo, UT 84601, USA
- Number of Employees: Information not available
- Revenue: Information not available
- Known For: Redefining minimalist carry goods; offering a wide range of carry products such as wallets, lanyards, bags, and more, designed to be functional with a strong emphasis on personal style and expression.
Products
Wallets
1. Zipper Wallet
- Description: A slim wallet designed to offer carrying solutions without the bulk.
- Key Features: Compact, stylish with available color variations such as Off White, Black, and Eastwood. Priced at $29.99.
2. Elastic Wallet
- Description: Minimalist wallet designed for easy access and storage.
- Key Features: Widely popular with several style options, including Black and Blossom. Priced at $15.99.
3. Vertical Wallet
- Description: Textured wallet offering a vertical storage approach.
- Key Features: Adaptable and easy to use, available in Black. Priced at $24.99.
Bags
1. Utility Totes
- Description: Versatile and spacious bags for daily utility.
- Key Features: Available in styles like Scout and Honey, priced at $64.99.
2. Crossbody Bags
- Description: Designed for convenient and hands-free carrying.
- Key Features: Stylish designs available in Black and Clear. Each priced at $29.99.
3. Fanny Packs
- Description: Compact and fashion-forward waist bags for essential carrying.
- Key Features: Comes in multiple colors such as Black, Clear, and Off White. Priced at $29.99.
4. Slouchy Bags
- Description: A casual and soft-formed bag option.
- Key Features: Available in Black, priced at $44.99.
Accessories
1. Wrist Lanyards
- Description: Durable and stylish lanyards for keys and small items.
- Key Features: Available in colors like Off White, Magenta, and Black. Priced at $10.99.
2. Lip Balm Holders
- Description: Handy holders for carrying lip balms.
- Key Features: Available in Black. Priced at $9.99.
3. Laptop Sleeves
- Description: Protective sleeves for laptops.
- Key Features: Available in colors like Surf Blue and Black. Priced at $24.99.
Recent Developments
- Company Expansion: Launched the retail store with a grand opening in Provo, Utah on October 22, 2024.
- Product Development: Continues to expand product lines with new styles within existing categories, such as expanding the colorways of popular items.
- New Initiatives: The Carry On Foundation, Thread's non-profit arm, was launched in 2022 to promote mental health and resilience through action sports.
- Partnerships and Collaborations: Information not available.
- New Product Launches: Information not available.
Conclusion
Thread® has established itself as a leader in offering expressive and functional carry products tailored for a lifestyle centered around personal progress and self-expression. With its origins in Provo, Utah, the company continues to innovate and expand its product range to meet the evolving needs of its customers.