Background
Founded in 2010, Three Day Rule is a personalized matchmaking service dedicated to assisting high-intent singles in forming meaningful connections. The company's mission is to modernize traditional matchmaking by integrating a human-centric approach with contemporary dating practices. Operating in major U.S. cities, including Los Angeles, New York, and San Francisco, Three Day Rule has facilitated over 21,000 client matches, achieving an 84% client satisfaction rate.
Key Strategic Focus
Three Day Rule emphasizes a personalized matchmaking process that includes:
- Personal Matchmaker and Coach Pairing: Clients are assigned dedicated professionals to guide their dating journey.
- Preference-Based Screening: Matches are curated based on individual goals, values, and lifestyles.
- Date Preparation: Coaching services are provided to enhance clients' dating skills and confidence.
- Relationship Building: Support is offered to help clients establish healthy, meaningful relationships.
The company targets singles seeking a more intentional and guided dating experience, distinguishing itself from conventional dating apps by offering a human touch in the matchmaking process.
Financials and Funding
In November 2024, Three Day Rule was acquired by a private investment group, leading to the appointment of Adam Cohen-Aslatei as CEO. This acquisition aims to enhance services and expand the company's reach, including plans to launch new coaching programs and an app to elevate the matchmaking experience.
Technological Platform and Innovation
Three Day Rule integrates modern technology with personalized matchmaking by maintaining a free national dating network of over 250,000 relationship-ready singles. The company plans to launch an app to further empower singles in their dating journey.
Leadership Team
Following the 2024 acquisition, Adam Cohen-Aslatei was appointed CEO. With over 15 years in the dating industry, Cohen-Aslatei founded and sold the dating app S'More and has held leadership positions at Bumble and The Meet Group.
Competitor Profile
Market Insights and Dynamics
The matchmaking industry has seen significant growth, with an increasing number of singles seeking personalized services over traditional dating apps. The demand for human-centric matchmaking is driven by the desire for meaningful connections and the limitations of algorithm-based dating platforms.
Competitor Analysis
Key competitors include:
- Tawkify: Offers personalized matchmaking with a focus on discretion and curated matches.
- It's Just Lunch: Provides matchmaking services targeting busy professionals, arranging casual lunch dates.
- LUMA Luxury Matchmaking: Caters to high-net-worth individuals seeking exclusive matchmaking services.
These competitors emphasize personalized services, but Three Day Rule differentiates itself through its extensive network and comprehensive coaching programs.
Strategic Collaborations and Partnerships
In January 2025, Three Day Rule launched the "$1 Million Matchmaking Experience," a year-long, white-glove service available to three clients globally. This initiative includes unlimited matches, concierge-level date planning, and post-match support, reflecting the company's commitment to offering unparalleled personalized services.
Operational Insights
Three Day Rule's strategic focus on personalized matchmaking, combined with its extensive network and innovative service offerings, positions the company as a leader in the industry. The integration of coaching and relationship wellness services provides a comprehensive approach to matchmaking, distinguishing it from competitors.
Strategic Opportunities and Future Directions
The company's future roadmap includes expanding its service offerings through the development of new coaching programs and the launch of a dedicated app. These initiatives aim to enhance the client experience and make matchmaking more accessible to a broader audience. The acquisition by a private investment group provides the necessary resources to fuel nationwide growth and innovation.
Contact Information
- Website: threedayrule.com
- Social Media:
- Facebook: Three Day Rule
- Instagram: @threedayrule
- Twitter: @ThreeDayRule
- LinkedIn: Three Day Rule
