Company Overview
Three Rivers Running Company (3RRC) is an independent running specialty retailer located in Fort Wayne, Indiana. Established in 2004, the company has gained recognition as a top running specialty store, being selected as a Top 50 Running Specialty Store in the US from 2011 to 2014. The store is committed to providing top-notch customer service and products tailored for runners and walkers in Northeast Indiana. A key feature of their service is the personalized gait analysis for running shoe selection, aiding customers in finding the perfect fit.
Located at 4039 N Clinton Street, Fort Wayne, IN 46805, which also serves as its headquarters, 3RRC operates seven days a week. They offer a wide variety of footwear, apparel, accessories, and gait analysis services, reflecting their dedication to customer service and community involvement.
Leadership Team
- Brad Altevogt, Owner and President: An IPFW and IUPUI alumnus, Brad has a lifelong passion for running. He excels in management, sales, and team building, aligning with the company's customer-centric approach.
- Lynn Marbach, Vice President and General Manager: With a Communication background from the University of Saint Francis, Lynn leads the Appleseeds Youth Running Program and the Elite Team, demonstrating the company’s focus on community engagement.
- Andy Brennan, Product Manager: A business administration graduate from Indiana State University with experience in competitive running. Andy ensures 3RRC offers the most relevant and high-quality sports products.
Key Personnel
- Carissa Combs, Shift Manager and Social Media & Marketing Coordinator: Responsible for marketing initiatives, she enhances the company’s online presence while contributing to daily store operations.
- Hidi Gaff, Sales Manager: An active road racer, Hidi brings valuable experience to store operations, especially within competitive running circles.
Products and Services
3RRC offers a diverse range of products and services to enrich the running and walking experience:
- Footwear: Stocking brands such as Asics and Hoka, they deliver high-quality running shoes tailored to customers' needs.
- Apparel and Accessories: A comprehensive selection of clothing and accessories designed to assist runners in various weather conditions.
- Gait Analysis: Personalized service for assessing running styles to recommend appropriate footwear.
- Team Sales and Youth Programs: Supporting athletic teams and the Appleseeds Youth Running Program, promoting running among younger demographics.
Community Involvement
3RRC is actively engaged in the Fort Wayne community, supporting local events and teams through sponsorships and innovative programs. They host running events, form racing teams, and advocate for health and fitness, reinforcing their mission to enhance enjoyment and wellness from running and walking activities.
Notable Achievements
3RRC has received numerous accolades within the specialty running industry, solidifying its reputation as a leader in Northeast Indiana’s sports sector. Their commitment to superior service and community involvement has positioned them prominently within the market.
Competitor Profiling
Overview of Competitors
- Santa Barbara Running Company
- Location: Santa Barbara, California
- Established: 2003
- Known for premium running apparel and strong community programs.
- TeamFootWorks
- Type: Non-profit organization
- Location: South Miami, Florida
- Focus on fitness education and event production with an emphasis on marathons.
- Wild Pear Running
- Location: Pearland, Texas
- Specializes in athletic footwear with expert advice.
- Berkeley Running Company
- Location: Madison, Wisconsin
- Known for customer service and specialized trail running gear.
- Second Sole
- Locations: Various locations across Ohio
- Offers running shoes, apparel, accessories, and personalized fittings.
Recent Company Activities
- Customer Engagement: 3RRC promotes seasonal discounts with 20% off during February and March for Track and Field athletes, and in July and August for Cross Country athletes, enhancing customer relations through strategic incentives.
Notable Competitor Achievements
3RRC has been featured in "The Running Event" evaluations among the best running stores, affirming its esteemed place in the running retail industry. This strategic overview of the competitive landscape offers valuable insights for planning and maintaining a competitive edge.
