Threshold Agency LLC - Market Research Report
Company Overview
Name
Threshold Agency LLC
Mission
Delivering high-volume, high-quality marketing execution that makes people say "yes."
Founded
2013
Founders and Key People
- Billy Wilkinson - Chief Executive Officer
- Steve Gearhart - Chief Operating Officer
- Jen Maufrais Kelly - Vice President, Creative
- Abby Barnes - Director, Digital Marketing
Headquarters
- US Hub: 8701 West Highway 71, Suite 201R, Austin, TX 78735
- CA Hub: 310 Bagot St., Kingston, ON K7K 3B5
Number of Employees
No information is available
Revenue
No information is available
Known For
Threshold is known for its comprehensive marketing services, from branding and digital advertising to web design and promotional products. They specialize in real estate and financial institution marketing but extend their services to other industries as well.
Products and Services
Creative Services
- Market Positioning & Naming: Building brands from the ground up and revamping existing strategies.
- Logo & Brand Development: Creating distinctive logos and comprehensive brand guidelines.
- Digital Asset Design: Designing impactful digital content.
- Print Media Design: Crafting brochures, flyers, and other print materials.
- Office & Location Design: Enhancing physical spaces with creative designs.
- Signage: Designing effective and eye-catching signs.
- Copywriting: Creating compelling written content.
- Photography & Videography: Producing high-quality visual media.
- 2D & 3D Floor Plan and Site Plans: Creating detailed floor and site plans.
Digital Services
- Website Development: Building SEO optimized, user-friendly websites.
- Promotional Services: Offering unique promotional products through PromoShak.
- Crisis Communications: Providing PR services and crisis communication strategies.
Recent Developments
New Product Launches
1. Threshtank: Launched in 2020, bringing innovative ideas from the team.
2. CTV Services: Piloted in 2021 for enhanced digital marketing offerings covering connected TV strategies.
New Features & Platforms
1. Performance Max: Launched in 2022, a new Google service to optimize digital marketing campaigns.
2. Hulu Services: Integrated in 2022, expanding CTV advertising platforms for wider outreach.
3. TikTok Ads: Added in 2023 enhancing social media advertising capabilities.
Significant Partnerships
1. Google Premier Partner: Recognized for exceptional ad results and verification as a leading partner.
2. Facebook Preferred Partner: Earned for outstanding performance in digital advertising.
Key Marketing Initiatives and Campaigns
Torre Project
1. Pre-Leased 50% Prior to Opening: Unique branding and digital strategies helped Torre hit significant pre-leasing milestones eight months ahead of schedule.
2. Ranked 2nd in Most Signed Leases: Effective marketing positioning and engaging digital content.
MUZE Project
1. Achieved 99% Lease Rate at Opening: Through creative branding and highly targeted advertising campaigns.
2. Engaged 152,000 Users Online: Website traffic and user engagement metrics showcased high performance.
Seaway Coworking
1. Increased Sales by 29%: Successful digital campaigns and a new website led to significant uptick in sales.
2. Achieved 540 Conversion Actions: Strategic digital marketing resulted in a high number of valuable website actions.
ArborView Project
1. 165 Online Conversions Prior to Opening: Strategic search and social ad campaigns effectively built awareness.
2. Organic Search Surge: Peaking at 40 branded searches in a key development phase.
Conclusion
Threshold Agency LLC continues to grow its market presence through strategic marketing initiatives, innovative product launches, and strong partnerships with industry leaders like Google and Facebook. Their focus on delivering measurable results through data-driven and creative marketing approaches positions them as a formidable player in the marketing ecosystem.
For further inquiries and partnership opportunities, contact Threshold Agency at their US or CA hubs.
