Thrivent Company Market Research Report



Company Overview



Name and Mission


  • Company Name: Thrivent

  • Mission: Thrivent’s mission is to empower lives of service and faith by helping clients make financial decisions based on Christian values and achieving financial planning with purpose.


Foundation and Key People


  • Founded: 1902

  • Founders: Initially established by 500 founding members contributing $5 each to mutually support one another.

  • Key People: No specific key people mentioned.


Headquarters


  • Location: Thrivent operates its Operations Center from 4321 N. Ballard Rd., Appleton, WI 54919-0001, USA, and its Corporate Center at 600 Portland Avenue S., Suite 100, Minneapolis, MN 55415-4402, USA.


Employees and Revenue


  • Number of Employees: No information is available.

  • Revenue: No specific annual revenue data is available.


Core Offerings


  • Known For: Thrivent is recognized for being a Fortune 500 diversified financial services organization, providing advice, investments, insurance, banking, and generosity programs and solutions.


Products



Product Overview


  • Primary Products:

  • Advice: Customized financial strategies for clients.

  • Insurance: Various insurance offerings to protect what matters most.

  • Annuities: Designed to provide reliable retirement income streams.

  • Investments: Options to build diversified portfolios with confidence.

  • Banking: Tools to manage, track, save, and spend money supporting client goals.

  • Generosity Programs: Outreach programs and charitable giving options.


Product Descriptions and Key Features


  • Money Canvas™: A free virtual coaching service to help improve money habits.

  • Features: Personalized coaching sessions tailored towards freeing up money for saving, investing, or debt payment.


Recent Developments



Developments and Partnerships


  • New Offerings: Thrivent continues to expand its financial offerings, especially noted in 2023 when they celebrated the completion of over 1 million client-led Thrivent Action Teams.

  • Dividends and Policy Enhancements: Thrivent has announced a set total payout of $564 million in dividends and policy enhancements to clients for 2025.

  • Surveys & Studies: Conducted several surveys, including insights into financial priorities and challenges faced by different demographics.

  • Partnerships: Thrivent sponsors MLB's Twins, which includes charitable donations.


Achievements and Recognition


  • Awards: Recognized by Ethisphere as one of the World's Most Ethical Companies for multiple consecutive years.


Financial Overview



Assets Under Management


  • Total: $179 billion in assets under management/advisement as of December 31, 2023.


Ratings


  • Financial Strength: Rated by AM Best, Moody’s Investors Service, and S&P Global Ratings. A++ (Superior) by AM Best as of August 2024.


Conclusion



This report illustrates Thrivent's purpose-driven financial service strategy focusing on empowering communities through values-based financial guidance and generosity programs. Their rich history and ethical certifications highlight their commitment to client-centered service and community impact. The company continues to be a significant player in the financial services industry with its diverse offerings and community-focused initiatives.