Thryv Australia & New Zealand Market Research Report
Company Overview
Thryv Australia & New Zealand specializes in empowering small businesses through advanced technology solutions. With over 125 years of expertise, the company has been committed to supporting small enterprises to compete and thrive. Thryv offers cutting-edge small business software solutions that include comprehensive CRM systems, online reputation management, and digital payments. Based in Melbourne, Victoria, Thryv operates publicly with a team size ranging from 201-500 employees.
Strategic Offerings and Performance
Thryv’s product suite addresses diverse business needs, aiming to enhance customer engagement, streamline operations, and boost productivity. Significant performance metrics include a +25% increase in customer numbers, +61% increase in appointments booked, and an +86% increase in annual revenue via bookings and payments. Key offerings consist of CRM, appointment scheduling, quotes and invoicing, online review management, and social media management.
Recent Developments and Accolades
In _March 2021_, Thryv expanded capabilities by acquiring Sensis, a major provider of digital, marketing, and directory services in Australia. This acquisition has strengthened Thryv's service delivery and innovation capabilities. Recognition at the 2024 Australian Business Awards includes accolades like Employer of Choice and Software Innovation, showcasing the company’s dedication to employee engagement and technology advancement.
Leadership and Vision
Under the leadership of CEO John Allan and CRO Elise Balsillie, Thryv strives for client satisfaction and growth. Elise Balsillie's strategic oversight in revenue management and her focus on proactive marketing solutions position the company competitively in the market.
Market Presence and Client Success
Thryv has established a strong presence in the APAC region, notably expanding into New Zealand to deliver specialized software solutions for local businesses. The organization's dedication to improved user experiences and robust support systems have earned it awards like the Omnichannel Excellence Award and Channel Partner of the Year at the 2024 Microsoft Advertising Partner Awards.
Culture and Community Engagement
An inclusive, employee-centric culture underscores Thryv’s organizational ethos, celebrating diversity and fostering professional growth. Through engaging events and commitment to the local business community, Thryv solidifies its role as a pivotal partner for small business success.
Further details can be accessed via [Thryv Australia & New Zealand website](http://www.thryv.com.au) and their [LinkedIn](https://au.linkedin.com/company/thryv-australia-newzealand).
Competitor Profile
Key Competitors
- Square Point of Sale: Offers a user-friendly POS system integrating payment processing, email marketing, and inventory management. Square processes over $209.6 billion in payments (2023) across 8 countries, marking it as a significant competitor in small business tools.
- HubSpot CRM: A competitive CRM platform providing marketing, sales, and customer service tools aimed at small and medium enterprises. Competes closely with Salesforce in integrated customer solutions.
- EZ Texting: Specializes in text marketing strategies, providing mass texting capabilities for industry sectors including retail and healthcare, having served over 230,000 customers.
- MailerLite: Delivers email marketing and automation with usability and customer satisfaction focus. Acquired by Vercom S.A., continues establishing itself in the email marketing sector.
- Shopify: Comprehensive e-commerce platform facilitating online store creation for SMEs, serving millions across over 175 countries, recognized widely in internet commerce infrastructure.
- Vendasta: Provides an end-to-end platform for digital solutions to SMEs, known for broad service offerings and securing notable funding to enhance its market position.
Analysis and Strategic Implication
Thryv navigates a competitive landscape with alternatives ranging from robust CRM solutions to comprehensive marketing and POS systems. Competitors like Square and HubSpot wield considerable market influence through expansive service portfolios. To sustain market leadership, Thryv Australia & New Zealand should leverage its extensive local market expertise and focus on specialized small business solutions. Potential strategies could include enhancing integrative software capabilities and forming strategic partnerships to strengthen Thryv's competitive standing.
