Company Research Report: The Tie Bar

Company Overview

• Name: The Tie Bar

• Mission: To provide premium quality menswear at wallet-friendly prices, fulfilling the role of the ultimate style wingman for men.

• Founded: 2004

• Founder(s): Initially founded in a Naperville garage, specific founders not detailed in the provided information.

• Key People: Allyson Lewis, CEO since 2016.

• Headquarters: 404 S Wells St, Suite 300, Chicago, IL 60607.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Known for offering a wide array of menswear accessories such as ties, bow ties, dress shirts, and numerous other fashion items aimed at elevating men's style. It is also recognized for collaborations and presenting a unique shopping experience likened to a 'candy store for guys'.

Products

Product Range

• Ties: Includes various styles like Canal Flock Latte Tie, Armitage Paisley Blue Tie, and Barberis Wool Amabile Chocolate Brown Tie priced around $28-$48.

• Bow Ties: Available in classic and contemporary styles, e.g., Midnight Navy Bow Tie in collaboration with Miller High Life.

• Dress Shirts: Non-iron dress shirts such as Pinpoint Check Blue and Herringbone Tuxedo White Pique Bib, typically priced at $55 each.

• Polos & Sweaters: Offers both casual and dressier options. Sweater polos like Ribbed Sweater Vintage Cilantro Polo and Birdseye Sweater Navy Polo priced at $55.

• Suits & Jackets: Includes options like The Lakeshore Wool Flannel Grey Jacket for $268, highlighting transitional style for various occasions.

• Accessories: Pocket squares, socks, lapel pins, and cufflinks featuring intricate designs and collaborative pieces with artists like Kelly Ventura and partnerships with brands such as Miller High Life.

Key Features

• Design: In-house design focusing on impeccable craftsmanship ensuring quality.

• Quality: Offers luxury quality at accessible prices by following a direct-to-consumer model.

• Collection Diversity: Offers products across multiple categories such as office attire, wedding, formal wear, and everyday classics to suit diverse customer needs.

Recent Developments

• Recent Launches:

• Continued expansion into outerwear with introductions like the Car Coat in September 2022.

• Minimalist inspired collection with Prime Video for the movie "Shotgun Wedding" in January 2023.

• Collaborations:

• 2022 collaboration with Miller High Life producing a beer lover's collection celebrated in April.

• Previous collaboration with emerging designer Whitney Michel in March 2021.

• Innovations:

• Expansion of the Miracle Jacket range in wool, introduced initially in 2021.

• New product category launches such as polos in April 2020, to balance dressy and casual wear.

• Improved customer shopping experience with a refreshed website and logo in May 2020.

• CSR Efforts: Highlighted local charitable engagement by spotlighting the Brave Space Alliance in June 2022.

• Retail Presence: Opened several permanent and pop-up stores in cities like New York City, Washington D.C., Philadelphia, and Boston between 2015 and 2022.

Conclusion

The Tie Bar consistently advances its market presence by maintaining a strategic focus on high-quality, stylish menswear. The brand endeavors to provide comprehensive fashion solutions with continuous product innovations and strategic collaborations, appealing to a wide range of fashion-conscious individuals in an expanding retail landscape.