TIER Mobility Company Profile

Background

Overview

TIER Mobility is a leading European provider of shared micro-mobility solutions, specializing in electric scooters, e-bikes, and e-mopeds. Founded in 2018 and headquartered in Berlin, Germany, the company operates in over 400 cities across 21 countries in Europe and the Middle East. TIER's mission is to "change mobility for good," aiming to reduce urban car traffic and promote sustainable transportation options.

Mission and Vision

TIER's mission is to lead the way towards seamless and sustainable mobility that is joyful for everyone. The company envisions rethinking urban transportation by offering easy, accessible, and affordable mobility services in collaboration with cities and partner organizations.

Industry Significance

As a pioneer in the micro-mobility sector, TIER has played a significant role in transforming urban transportation by providing eco-friendly alternatives to traditional car usage. The company's commitment to sustainability and innovation has set industry standards for operational efficiency and environmental responsibility.

Key Strategic Focus

Core Objectives

• Sustainability: Achieve climate neutrality and promote eco-friendly transportation solutions.

• Expansion: Increase the availability of shared micro-mobility services across Europe and the Middle East.

• Innovation: Develop and implement advanced technologies to enhance user experience and operational efficiency.

Areas of Specialization

• Electric Vehicles: Deployment and maintenance of electric scooters, e-bikes, and e-mopeds.

• Battery Swapping Technology: Implementation of user-swappable batteries to reduce charging times and operational downtime.

• Urban Mobility Solutions: Collaboration with municipalities and organizations to integrate micro-mobility into urban transportation networks.

Key Technologies Utilized

• Battery Swapping System: Allows users to exchange depleted batteries for charged ones, minimizing downtime and enhancing fleet availability.

• Mobile Application: Enables users to locate, rent, and manage rides seamlessly.

• Data Analytics: Utilizes data to optimize fleet management, predict maintenance needs, and improve service quality.

Primary Markets Targeted

• Urban Centers: Cities seeking sustainable transportation alternatives to reduce congestion and pollution.

• Tourist Destinations: Areas with high tourist footfall where convenient mobility options are in demand.

• Business Districts: Commercial areas aiming to provide employees and clients with efficient transportation solutions.

Financials and Funding

Funding History

• Series B (October 2019): Raised $60 million led by Mubadala Capital and Goodwater Capital, with participation from existing investors.

• Series D (October 2021): Secured $200 million in equity funding, with Mubadala Capital and SoftBank Vision Fund 2 leading the round.

Total Funds Raised

Approximately $660 million in equity and debt financing.

Notable Investors

• Mubadala Capital: UAE-based investment firm.

• SoftBank Vision Fund 2: Japanese multinational conglomerate's investment arm.

• Goodwater Capital: Silicon Valley-based venture capital firm.

• White Star Capital: Global venture capital fund.

• Northzone: European venture capital firm.

• Speedinvest: European early-stage venture capital firm.

Utilization of Capital

• Expansion: Deploying additional vehicles and services in existing and new cities.

• Technology Development: Enhancing mobile applications and implementing advanced technologies.

• Sustainability Initiatives: Investing in eco-friendly infrastructure and operations.

Pipeline Development

Key Pipeline Candidates

• Electric Scooters: Ongoing development of next-generation models with improved battery life and durability.

• E-Bikes and E-Mopeds: Expansion of fleet offerings to include a wider range of electric vehicles.

Stages of Development

• Design and Prototyping: Collaborating with manufacturers to design vehicles that meet safety and performance standards.

• Testing: Conducting real-world trials to assess vehicle performance and user experience.

• Deployment: Rolling out new vehicle models in select markets for user adoption.

Target Conditions

• Urban Mobility Needs: Addressing the demand for sustainable and efficient transportation in cities.

• Environmental Concerns: Reducing carbon emissions and promoting eco-friendly transportation options.

Anticipated Milestones

• Product Launches: Introduction of new vehicle models and features in the coming years.

• Market Expansion: Entering additional cities and countries to broaden service coverage.

Technological Platform and Innovation

Proprietary Technologies

• Battery Swapping System: Enables users to quickly exchange depleted batteries for charged ones, reducing downtime and enhancing fleet availability.

• Mobile Application: Provides users with real-time information on vehicle availability, location, and rental options.

Significant Scientific Methods

• Data Analytics: Utilizes data to optimize fleet management, predict maintenance needs, and improve service quality.

• User Behavior Analysis: Studies user patterns to enhance app functionality and user experience.

Leadership Team

Key Executives

• Henri Moissinac: CEO and Co-founder of Dott, leading the merged entity.

• Maxim Romain: President of Dott, overseeing operations and strategic initiatives.

• Lawrence Leuschner: Co-founder of TIER Mobility, serving as CEO of the combined company.

• Julian Blessin: Co-founder of TIER Mobility, contributing to strategic direction and innovation.

Professional Backgrounds

• Henri Moissinac: Formerly with Uber, Facebook, and eBay, bringing extensive experience in technology and transportation.

• Maxim Romain: Background in technology and entrepreneurship, with a focus on mobility solutions.

• Lawrence Leuschner: Former CEO of Rebuy, with expertise in e-commerce and logistics.

• Julian Blessin: Experience in digital ventures and business development.

Key Contributions

• Henri Moissinac: Led Dott's growth and integration into the merged entity.

• Maxim Romain: Directed operational strategies and partnerships.

• Lawrence Leuschner: Guided TIER's expansion and technological advancements.

• Julian Blessin: Contributed to strategic planning and market positioning.

Leadership Changes

Recent Appointments

• Henri Moissinac: Appointed CEO of Dott in 2024, leading the merged company.

• Maxim Romain: Appointed President of Dott in 2024, overseeing operations.

• Lawrence Leuschner: Continues as CEO of the combined entity, focusing on strategic growth.

• Julian Blessin: Continues to contribute to strategic initiatives and innovation.

Competitor Profile

Market Insights and Dynamics

• Market Size: The European micro-mobility market is experiencing rapid growth, with increasing adoption of electric scooters and bikes.

• Growth Potential: Significant opportunities exist in expanding services to new cities and integrating with public transportation systems.

• Industry Trends: A shift towards sustainable urban mobility solutions and regulatory developments influencing market dynamics.

Competitor Analysis

• Bird: Offers electric scooter rentals in various cities, focusing on rapid expansion and user acquisition.

• Lime: Provides electric scooters and bikes, emphasizing integration with public transportation and user-friendly app interfaces.

• Voi Technology: Swedish company offering electric scooter rentals, known for safety features and local partnerships.

Strategic Collaborations and Partnerships

• Public Transportation Integration: Collaborating with city authorities to integrate micro-mobility services with public transport networks.

• Local Businesses: Partnering with local shops to establish battery swapping stations, enhancing service accessibility.

Operational Insights

• Fleet Management: Utilizing data analytics for efficient deployment and maintenance of vehicles.