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Tiffany Houghton


Company: Tiffany Houghton



Overview


Tiffany Houghton is a multi-faceted brand based around the persona of Tiffany Crystal Houghton, an American singer-songwriter. The company's operations extend into various sectors including music, fashion, decor, and digital content creation.

Music and Career


Tiffany Crystal Houghton (born December 6, 1993, in Dallas, TX) has been an active pop singer-songwriter since 2011. She gained early experience in New York City working in television and commercials, and was the alternate child actor for the musical Annie. At seventeen, she moved to Nashville to further her career. Notable music releases include her EPs Tiffany Houghton (2012), This Is Not an EP (2014), Catch Me If You Can (2015), and albums like Journalism (2013), Slumber Party (2021).

Digital Content and E-commerce


Tiffany Houghton maintains a robust digital content and e-commerce presence.

  • Website: [TiffanyHoughton.com](https://www.tiffanyhoughton.com/), which serves as a hub for her music, fashion, and decor content. The site offers a blog, an Amazon storefront, and fashion and decor collections.

  • Instagram: She runs The Tiffany Houghton Store (@tiffanyhoughtonstore), which features adorable and affordable jewelry.

  • Facebook: Connects with fans, sharing snippets about her family life, home decor, and fashion choices.


Professional Interests and Engagements


Tiffany Houghton engages in collaborative projects and brand partnerships, being involved in several promotional campaigns showcasing products from Walmart and other brands.

Social Media Presence





Recent Activities


  • Cyber Week Sales: Organized promotions and sales for the Cyber Week 2022, featuring multiple deals on her website.

  • Fashion and Home Decor: Actively shares updates and showcases her favorite fashion and home decor items, leveraging platforms like TikTok and her own online store.

  • Walmart Collaboration: Frequently highlights products from Walmart in her posts on various platforms.


Additional Information


On LinkedIn, Tiffany Houghton is also identified as a Market People Partner at Walmart, supporting people operations. This role involves overseeing the operations of 13 stores in the Complex Market in Reno, NV, serving approximately 4600 associates.

Key Insights


  • Tiffany Houghton is a diversified brand with a strong blend of music, fashion, and home decor.

  • Her active social media presence and e-commerce integrations provide multiple channels for audience engagement.

  • Professional experience in people operations at Walmart suggests her adeptness at managing large teams and complex operations.

  • Collaborative efforts and brand partnerships are crucial aspects of her business strategy, providing promotional opportunities and expanding her influence.


Competitor Profiling for Tiffany Houghton



Industry and Competitors


Tiffany Houghton operates within the Broadcasting, Media & Internet industry. Her primary competitors in the industry include musicians and singer-songwriters, especially those within the pop and contemporary genres.

Key Competitors


1. Payton Rae: A country singer from Houston, Texas, who has developed a significant online following. Known for songs like Not Your Cinderella and Dare To Live. She has a presence on platforms like Spotify, where she engages her audience with her music and performances.

2. Krystal Keith: An American country music singer known professionally as Krystal Keith. Daughter of Toby Keith, she has released albums like Whiskey & Lace and Boulder, with notable singles like Daddy Dance with Me. She has a strong presence in the country music scene and frequently collaborates with other artists.

3. Leah Turner: A country artist blending American roots with Mexican heritage. Known for her debut single Take the Keys, which reached the Top 40 on the Billboard Country chart. She has worked with Grammy-winning producers and toured with several country stars such as Brad Paisley and Kenny Chesney.

4. Kelleigh Bannen: A Nashville native and singer-songwriter who hosts The Kelleigh Bannen Show on Apple Music. She has released several singles and albums and is recognized for her dynamic contemporary country music.

Branding and Public Image


  • Endorsements: Tiffany Houghton has endorsed prominent brands like Tarte Cosmetics, TOMS, and Walmart, aligning with her public persona and enhancing her visibility in the market.

  • Media Presence: Active on various social media platforms including Instagram, Facebook, and TikTok where she engages with her fans through posts, music videos, and lifestyle content.


Personal Brand Management


Managed by Brynn Thomas, who oversees the operations of Tiffany Houghton's personal brand, ensuring consistent growth and engagement across all platforms.