Tiger Sports & Events Company Research Report

Company Overview

• Name: TIG Sports & Events

• Mission: To lead and execute international sports events, providing an unforgettable experience while focusing on entrepreneurship, innovation, and the best execution.

• Founded: 2004

• Founders: No information is available

• Key People: No information is available

• Headquarters: Amsterdam, Netherlands

• Number of Employees: Approximately 40

• Revenue: No information is available

• Known For: Organizing international sports events and public events in the Netherlands, including golf, Formula 1, beach volleyball, hockey, rowing, sailing, short track, and athletics.

Products

Products Offered:

TIG Sports & Events specializes in creating and managing a wide range of live experiences, with a focus on sports events. The company does not offer traditional products but specializes in the orchestration of complex event services.

Product Description and Key Features:

1. Event Management and Production:

• Detailed planning and execution of large-scale events.

• Technical production, logistics, permitting, and safety are handled by senior producers and project managers to ensure flawless execution.

2. Collaboration and Account Management:

• Close collaboration with stakeholders, ranging from naming partners to international sports federations, to convey brand stories in unique ways during events.

3. Marketing and Communication (MarCom):

• Creative team dedicated to developing public campaigns for events, promotion, and ticket sales.

• Assists partners in reaching their objectives through innovative marketing strategies.

4. Sales and Networking:

• Utilizes a strong network within the business market to create large public events and explore valuable partnership opportunities.

Recent Developments

Recent Developments and New Initiatives:

1. Expansion into Public Events:

• As of 2024, TIG Sports & Events is also active in large public events, ensuring engaging and remarkable experiences beyond sports.

2. Partnership Extensions:

• Extended collaboration with KNSB in short track events until 2028.

3. Sustainability Endeavors:

• Known for sustainable practices like the most sustainable temporary ice rink in Rotterdam Ahoy for the ISU World Short Track Championships 2024.

4. Events and Activities:

• Successfully hosted various events such as the KLM Open, Dutch Water Week, Amsterdam Breaking Championships, 3x3 Basketball gatherings, and more.

New Products and Features:

While TIG Sports & Events focuses on event management rather than product innovation, new partnerships and extended contracts reflect their evolving service offerings and capacity for managing diverse events.

New Partnerships:

• GoodFellows Network: Part of a network focusing on memorable live experiences and integrated marketing services.

Conclusion

This report captures the essential information on TIG Sports & Events based on available data, providing insights into their operations, products, recent initiatives, and market presence. While specific financial and leadership details are not available, the company's commitment to innovation and expanding its event management capabilities is evident.