Overview
TiiCKER is an innovative platform in the investment services industry, specializing in connecting individual investors with shareholder perks provided by public companies. Founded by Jeff Lambert, TiiCKER operates through a web-based and iOS mobile app, providing a mechanism for publicly traded companies to engage retail investors effectively and reward them with stock perks. The platform serves as both a shareholder engagement tool and a direct-to-consumer marketing platform.
Key Features and Innovations
- First platform that enables users to manage their stock portfolios, trade for free, and invest in new companies.
- Facilitates shareholder engagement by connecting investors with brand loyalty incentives.
- Provides verified stock perks and incentivizes consumer shareholders through a personalized digital experience.
Achievements and Industry Recognition
- Ranked as a 2023 Top 10 MarTech Startup for its innovation in marketing technology.
- Awarded Best Shareholder Engagement Platform at the 2024 Benzinga Global Fintech Awards.
- Received the 2024 Silver Stevie Award for Most Innovative Tech Company of the Year.
Recent Developments
TiiCKER has introduced new features and team expansions to bolster its technological capabilities and enhance user experience. Strategic partnerships, notably with B2i Digital, have been formed to extend the reach of its shareholder loyalty programs.
Management and Leadership
- Jeff Lambert, Founder, brings a strong background in investor relations and corporate communication.
- Walter Ward III, MBA, serving as CEO, focuses on strategic growth and has a notable presence as a TEDx speaker.
Funding and Financials
- Successfully completed two funding rounds, most recently securing US $5.0M in a Seed round on May 19, 2023.
- Supported by investors such as Red Cedar Ventures and Flipturn Ventures.
Headquarters and Business Structure
- Location: Detroit, MI
- Founded: 2020
- Industry: Technology, Information, and Internet
- Company Size: 11-50 employees
- Type: Privately Held
Competitors
Main Competitors
1. Grifin
- Website: [Grifin](https://www.grifin.com/)
- Industry: Financial Services
- Company Size: 11-50 employees
- Headquarters: Tampa, Florida
- Overview: Grifin allows users to invest in stocks of companies they shop at. It has an extensive user base with operations across numerous companies and has raised $8.5M in funding.
2. Stockperks
- Website: [Stockperks](https://stockperks.com)
- Industry: Financial Services
- Headquarters: New York, NY
- Provides perks, discounts, and experiences for retail shareholders through a free app. It actively engages with users to understand retail investor behaviors.
3. Bumped
- Website: [Bumped](https://www.bloomberg.com/profile/company/1631366D:US)
- Industry: Financial Services, Loyalty, Customer Experience
- Company Size: 11 employees
- Headquarters: Portland, OR
- Although no longer in business, it was known for offering stock-based loyalty programs converting purchases into stock ownership.
Competitive Landscape
TiiCKER operates in a competitive market focused on enhancing shareholder engagement and consumer loyalty. Key competitors include:
- Grifin: Emphasizes micro-investments in familiar brands through everyday transactions, rapidly expanding its user base.
- Stockperks: Specializes in retail investor engagement through shareholder perks, maintaining a significant presence in dynamic consumer markets.
- Bumped (formerly operational): Known for its stock-based rewards approach driving customer loyalty through fractional shares.
Other competitors include EndlessOne Global, Avail Finance, Mobven, and platforms like Firstrade Securities Inc. and Merrill Edge, showcasing diverse strategies across technology and financial services.
TiiCKER is adjusting its strategies to remain competitive by focusing on direct-to-shareholder marketing, enhancing its platform, and offering unique stock perks to build brand loyalty.
