TM

Tijuana Flats Tex Mex

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Tijuana Flats Company Research Report



Company Overview



Name


Tijuana Flats

Mission


To satisfy people's cravings for bold flavors and colorful experiences with big-hearted over-the-top service. Tijuana Flats celebrates every person and community with "Tex Mex For All."

Founding


  • Founded: 1995

  • Founder: Brian Wheeler


Key People


  • CEO: James Greco

  • Senior Vice President of Finance: Casey Rees


Headquarters


Winter Park, Florida

Number of Employees


No information is available.

Revenue


No information is available.

Notability


Tijuana Flats is known for its vibrant Tex-Mex restaurant experience, serving fresh-made food with a variety of bold flavors. The company is also recognized for its innovative hot sauce line "Smack My Ass & Call Me Sally" and its community support through the "Just in Queso Foundation."

Products



Product Offerings



1. Tostadas
  • Classic Beef Tostada Trio: Includes beef with refried beans on a fried corn tortilla, topped with guacamole salsa, pico de gallo, and cotija cheese. Served as a trio with chips.

  • Chipotle Chicken Tostada Trio: Features chipotle shredded chicken with refried beans, guacamole salsa, pico de gallo, and cotija cheese on a fried corn tortilla. Also served as a trio with chips.


2. Sopapilla Chips
  • Deep-fried flour tortilla chips dusted with cinnamon sugar, topped with honey and served with chocolate dipping sauce.


3. Horchata
  • Featured refresher: Almond milk horchata topped with whipped cream and cinnamon powder.


Key Features


  • Fresh ingredients made to order daily, including scratch-made queso, guac, and salsa.

  • A "Hot Bar" offering a customizable range of sauces from tangy to fiery.

  • Catering services for various occasions, providing party-ready orders of their standout dishes.

  • Unique gift card offerings suitable for different occasions.


Recent Developments



New Products and Features


  • Introduction of the "Tostadas" series to the menu, including the Classic Beef and Chipotle Chicken Tostada Trios.

  • Launch of Sopapilla Chips and a featured Horchata refresher offering.


Partnerships and Initiatives


  • Continuation of community support via the "Just in Queso Foundation," raising over $4 million for children's and military support programs.

  • Employee-focused initiatives including team member scholarships and a team member assistance fund.


Other Developments


  • Expansion to 91 restaurants across four states as of the latest available update.

  • Emphasis on core values such as respect, quality, and community engagement to enhance brand loyalty and customer satisfaction.


No further information is available for other recent developments not specified above.