Company Profile: tiket.com

Background

Established in August 2011, tiket.com is Indonesia's pioneering online travel agent (OTA), offering a comprehensive suite of travel services including flight and train bookings, hotel accommodations, car rentals, and event tickets. The company's mission is to simplify tourism through technology, aiming to become the most consumer-centric OTA in Indonesia. In 2017, tiket.com became an affiliated company of Blibli, and by 2021, it evolved into a consolidating subsidiary, further strengthening its position in the travel industry.

Key Strategic Focus

tiket.com's strategic focus centers on continuous innovation to enhance user experience and expand its service offerings. The company leverages advanced technologies, including artificial intelligence (AI) and machine learning (ML), to personalize services and streamline operations. Its primary markets include domestic and international travelers seeking a seamless and comprehensive platform for all their travel needs.

Financials and Funding

In June 2017, Blibli.com, an Indonesian e-commerce platform, acquired tiket.com, marking a significant milestone in the company's financial journey. This acquisition aimed to create a one-stop shopping experience for online consumers by integrating travel services with e-commerce.

Pipeline Development

tiket.com continually expands its service offerings to meet evolving customer demands. In 2021, the company launched "tiket Homes," providing unique accommodations such as apartments and villas. Additionally, tiket.com integrated with Indonesia's PeduliLindungi app, becoming the first OTA to offer the Safe Entrance feature, enhancing travel safety during the COVID-19 pandemic.

Technological Platform and Innovation

tiket.com distinguishes itself through the integration of AI and ML technologies to enhance user experience and operational efficiency. Under the leadership of Dr. Irvan Bastian Arief, Vice President of Data Science, Machine Learning Engineering, Tech Infrastructure, and Information Security, the company has implemented AI-driven personalization for hotel rankings and is developing AI-powered itinerary planning features. These innovations aim to transform tiket.com from a transactional platform into a comprehensive travel companion.

Leadership Team

George Hendrata: Appointed CEO in 2017, George has a background in technology and business, with experience at Motorola, Boston Consulting Group, and as Director of Business Diversification at Djarum. Under his leadership, tiket.com has navigated challenges such as the COVID-19 pandemic without layoffs and achieved significant growth milestones.

Dr. Irvan Bastian Arief: Serving as Vice President of Data Science, Machine Learning Engineering, Tech Infrastructure, and Information Security, Dr. Irvan has been instrumental in integrating AI and ML into tiket.com's operations, enhancing personalization and service offerings.

Leadership Changes

In June 2017, following the acquisition by Blibli.com, George Hendrata was appointed as the new CEO of tiket.com, bringing his extensive experience in technology and business to lead the company through its next growth phase.

Competitor Profile

Market Insights and Dynamics

The online travel agency market in Indonesia is highly competitive, with significant growth potential driven by increasing internet penetration and a growing middle class. The market is characterized by rapid technological advancements and evolving consumer preferences.

Competitor Analysis

Traveloka: A major competitor, Traveloka offers a wide range of travel services and has a strong presence in Southeast Asia.

Agoda: Known for its extensive hotel listings, Agoda competes in the accommodation booking segment.

Trip.com: A global travel service provider, Trip.com offers comprehensive travel solutions and has a growing presence in the Indonesian market.

In March 2025, tiket.com received approximately 7.8 million visits, with 92.31% of the traffic originating from Indonesia. Competitors like Traveloka and Trip.com reported higher visit numbers, indicating a competitive landscape where tiket.com continues to strive for increased market share.

Strategic Collaborations and Partnerships

tiket.com has established significant partnerships to enhance its service offerings and market position. In 2012, it became the first official online ticket sales partner of PT Kereta Api Indonesia, marking a milestone in providing train ticket bookings online. Additionally, the acquisition by Blibli.com in 2017 enabled tiket.com to integrate travel services with e-commerce, offering a more comprehensive platform to consumers.

Operational Insights

tiket.com's competitive advantages include its early entry into the OTA market, a comprehensive range of services, and a strong focus on customer-centric innovations. The company's integration of AI and ML technologies enhances personalization and operational efficiency, setting it apart from competitors. Furthermore, strategic partnerships and a robust leadership team contribute to its resilience and growth in a dynamic market.

Strategic Opportunities and Future Directions

Looking ahead, tiket.com aims to further leverage AI and ML to enhance user experience and expand its service offerings. The company plans to develop AI-powered itinerary planning features and continue integrating advanced technologies to provide a seamless and personalized travel experience. Additionally, tiket.com seeks to strengthen its market position through strategic partnerships and by tapping into emerging travel trends and consumer preferences.