Tiketti Oy Company Profile
Background
Tiketti Oy, established in 1976, is Finland's largest Finnish-owned ticketing service provider, specializing in event marketing. The company offers comprehensive services ranging from event planning and design to ticket sales and event production support. Over the years, Tiketti has evolved from selling tickets for student parties to becoming a full-service entity, leveraging its extensive industry knowledge to benefit both small and large event organizers.
Key Strategic Focus
Tiketti's strategic focus centers on delivering a seamless experience for event organizers and attendees. The company specializes in providing diverse sales channels, an intuitive website, and advanced marketing solutions. Its user-friendly ticketing system equips event organizers with the necessary tools to effectively reach their target audiences and ensure event success. Tiketti's commitment to development and exceptional customer service is integral to its operations.
Financials and Funding
In 2024, Tiketti Oy reported a turnover of €6.064 million, marking a 1.8% increase from the previous year. The company's operating profit stood at €309,000, with an operating profit margin of 5.1%. The equity ratio was 17%, indicating a solid financial foundation. The workforce expanded to 49 employees, reflecting a 4.3% growth from the prior year.
Pipeline Development
Tiketti Oy's primary focus is on enhancing its ticketing platform and expanding its event portfolio. The company collaborates with a wide range of events, including concerts, festivals, sports, theater, and live streams, providing ticketing services and event management support. Specific details regarding pipeline candidates or product development stages are not publicly disclosed.
Technological Platform and Innovation
Tiketti employs a robust technological platform to support its ticketing services. The company utilizes various technologies to ensure a secure and efficient user experience. While specific proprietary technologies and scientific methodologies are not detailed, Tiketti's commitment to innovation is evident in its continuous development of user-friendly systems and marketing solutions.
Leadership Team
Tiketti Oy's leadership team comprises professionals dedicated to advancing the company's mission. Notable figures include:
- Jouni Peraemaa: A key decision-maker within the company.
- Mirva Merimaa: Another influential leader contributing to Tiketti's strategic direction.
- Veera Rusanen: Part of the leadership team driving the company's initiatives.
Market Insights and Dynamics
The Finnish ticketing market is primarily dominated by three major players: Lippupiste (owned by CTS Eventim), Ticketmaster, and Tiketti. The market is characterized by a high digital sales penetration, with digital sales now at 98% or higher. The VAT rate for ticket sales increased from 10% to 14% in January 2025, impacting pricing strategies within the industry.
Competitor Analysis
- Lippupiste (CTS Eventim): A leading ticketing service provider in Finland, offering a wide range of ticketing solutions and services.
- Ticketmaster: A global ticketing giant with a significant presence in Finland, providing comprehensive ticketing services for various events.
These competitors, along with Tiketti, form the core of the Finnish ticketing landscape, each striving to enhance their offerings and market share.
Strategic Collaborations and Partnerships
Tiketti collaborates with numerous event organizers, including major festivals like Flow Festival, to provide ticketing services. These partnerships enable Tiketti to expand its reach and offer tailored solutions to diverse events.
Operational Insights
Tiketti's strategic considerations include maintaining a competitive edge through technological innovation, expanding its event portfolio, and enhancing customer service. The company's focus on user-friendly systems and diverse sales channels positions it favorably against competitors in the Finnish market.
Strategic Opportunities and Future Directions
Tiketti aims to leverage its technological platform to offer innovative ticketing solutions, expand its partnerships with event organizers, and enhance its market presence. The company's commitment to development and customer service positions it well to capitalize on emerging opportunities in the evolving ticketing industry.
Contact Information
- Website: www.tiketti.fi
- Social Media: Tiketti maintains an active presence on platforms such as Facebook, Twitter, Instagram, and TikTok, engaging with a broad audience and promoting events.
