Tiki Corporation, established in 2010, is a leading business-to-consumer (B2C) e-commerce platform in Vietnam. The name "Tiki" is derived from "Tìm kiếm & Tiết kiệm," meaning "Search & Save" in Vietnamese. The company's mission is to provide a seamless online shopping experience, offering a wide range of products across multiple categories. Tiki has become a significant player in Vietnam's rapidly growing e-commerce industry, known for its commitment to customer satisfaction and technological innovation.
Key Strategic Focus
Tiki's strategic objectives center on enhancing customer trust and satisfaction, expanding its product offerings, and leveraging technology to improve logistics and delivery services. The company specializes in providing a diverse range of products, including electronics, books, fashion, and household items. Tiki was the first platform in Vietnam to offer a 2-hour delivery service, setting a benchmark in the industry. Its primary market is Vietnam, where it targets the growing number of online consumers seeking reliable and efficient e-commerce services.
Financials and Funding
As of May 2025, Tiki Corporation has raised a total of $808 million in funding over five rounds. The latest funding round occurred on November 12, 2021, amounting to $258 million. Notable investors include Shinhan Financial Group, AIA Group, Mirae Asset Venture Investment, Nextrans, and Taiwan Mobile. The capital raised is intended to enhance technological infrastructure, expand product offerings, and improve logistics capabilities. Tiki's annual revenue is estimated to be between $100 million and $1 billion, with approximately 1,200 employees as of May 2025.
Technological Platform and Innovation
Tiki's technological platform is built primarily using PHP and JavaScript, with MySQL/MariaDB as the database. The company utilizes various open-source projects, including Zend Framework, Smarty, jQuery, HTML Purifier, FCKeditor, Raphaël, phpCAS, and Morcego. These technologies enable Tiki to offer a robust and scalable e-commerce platform. The company's proprietary technologies and scientific methodologies are not publicly disclosed.
Leadership Team
Tiki's leadership team comprises experienced professionals dedicated to driving the company's growth and innovation. Key executives include:
- Son Tran: Founder and Chief Executive Officer.
- Richard Pham: President and Chief Executive Officer.
- Phong Le: Senior Director of Finance.
- Tran Son: Founder and Chairman.
These leaders bring a wealth of experience in e-commerce, technology, and finance, contributing to Tiki's strategic direction and operational excellence.
Competitor Profile
The Vietnamese e-commerce market is highly competitive, with several key players:
- Shopee: A Singapore-based e-commerce platform that has established a strong presence in Vietnam, offering a wide range of products and services.
- Lazada: Another major player in the Vietnamese market, providing a diverse selection of products and focusing on customer experience.
- TikTok Shop: A newer entrant that has quickly gained market share by leveraging its social media platform to drive e-commerce sales.
- Sendo: A local competitor offering a variety of products and services, catering to the Vietnamese consumer base.
As of the first half of 2023, Shopee maintained its leading position in the market, while TikTok Shop surpassed Lazada to become the second-largest e-commerce platform in Vietnam. Tiki and Sendo have smaller market shares compared to these top competitors.
Strategic Collaborations and Partnerships
Tiki has formed strategic partnerships with various investors and companies to strengthen its market position and enhance its service offerings. Notable investors include Shinhan Financial Group, AIA Group, Mirae Asset Venture Investment, Nextrans, and Taiwan Mobile. These collaborations provide Tiki with the necessary capital and resources to invest in technology, logistics, and customer service improvements.
Operational Insights
Tiki's strategic considerations in relation to major competitors involve focusing on customer trust and satisfaction, leveraging technology for efficient logistics, and expanding product offerings. The company's distinct competitive advantages include its 2-hour delivery service, a diverse range of products, and a strong commitment to customer service. However, the competitive landscape requires continuous innovation and adaptation to maintain and grow its market position.
Strategic Opportunities and Future Directions
Tiki's strategic roadmap includes further investment in technology to enhance the user experience, expansion of product categories to cater to a broader customer base, and strengthening logistics capabilities to ensure timely delivery. The company also aims to explore new market segments and potential international expansion opportunities. By leveraging its current strengths and addressing market challenges, Tiki is well-positioned to achieve its future objectives.
Contact Information
- Website: tiki.vn
- LinkedIn: Tiki Corporation
Tiki Corporation's headquarters are located in Ho Chi Minh City, Vietnam.
