Tiled - Comprehensive Analysis Report

Summary

Tiled is a cloud-based software platform founded in 2016 and headquartered in Lehi, UT, with an additional presence in San Diego, California. The company specializes in transforming how businesses create, share, and measure interactive content. Its core offering is a no-code platform that empowers sales, marketing, creative, and HR teams to develop immersive "microapps" without requiring coding knowledge. Tiled's mission is to make interactive content accessible, deliver engaging experiences, and drive effective, measurable results, addressing pain points like low engagement and a lack of actionable analytics in traditional content delivery methods. The company aims to move businesses beyond static documents to dynamic, personalized, and trackable content experiences, solidifying its significance in the interactive content and sales enablement industries.

1. Strategic Focus & Objectives

Core Objectives

Tiled's main business objectives revolve around empowering enterprises to create engaging and personalized content experiences.

Transform static assets into immersive microapps: The primary goal is to convert traditional content formats into dynamic, interactive experiences.

Enhance audience engagement: By providing interactive content, Tiled aims to increase viewer interaction and retention.

Differentiate products and services: Help businesses stand out in competitive markets through unique content delivery.

Drive revenue and accelerate growth: Enable sales and marketing teams to be more effective and measurable in their outreach.

Specialization Areas

Tiled specializes in providing an innovative, no-code interactive content platform.

Microapp creation: Expertise in enabling users to build immersive digital experiences without coding.

Interactive content for various functions: This includes sales presentations, marketing assets, customer education materials, employee training modules, and internal communications.

Actionable analytics: Focus on providing deep insights into content performance and engagement.

Target Markets

Tiled targets businesses of all sizes, from startups to large enterprises.

Go-to-market teams: A particular emphasis is placed on sales, marketing, creative, and HR departments who are looking to enhance their content strategy and engagement.

2. Financial Overview

Funding History

Tiled has raised a total of $23.1 million in funding across 5 rounds.

Initial Seed Financing: In July 2018, Tiled secured $1.5 million in seed financing.

Series A Funding Round: On September 8, 2021, the company closed a $13.7 million Series A funding round.

Key investors: This round was led by Signal Peak Ventures and included participation from Seismic, Adobe, and University Growth Fund, alongside existing investors such as Kickstart Seed Fund, Run Ventures, Adobe Ventures, BYU Cougar Capital, and HELM Investment Group.

Fund utilization: The capital raised was designated to accelerate sales and marketing efforts, including hiring additional personnel, investing in channel partnerships, and enhancing product improvements.

Impact on company growth: The funding has supported a significant increase in headcount and enabled continued product development and market expansion.

Tiled's estimated annual revenue is between $720,000 and $4.1 million.

3. Product Pipeline

Key Products/Services

Tiled Interactive Content Platform

Product name and description: The Tiled platform is a no-code microapp builder designed to create immersive and interactive digital experiences. It transforms static assets into dynamic, trackable content.

Development stage: Fully developed and actively enhanced, with continuous product improvements and feature releases.

Target market/condition: Sales, marketing, creative, and HR teams within businesses of all sizes looking to increase engagement and gather insights from their content.

Expected timeline: The platform is currently available and regularly updated.

Key features and benefits:

No-code microapp builder allows easy creation from existing assets (PowerPoint, Figma, Adobe XD, Sketch).

Incorporates interactive elements like videos, animations, quizzes, surveys, and clickable hotspots.

Robust, actionable analytics including "Pathway Insights," "Completion Events," and the "Tiled Engagement Score" for detailed content performance tracking.

Real-time notifications for recipient activity.

Collaboration tools for team-based content creation.

Mobile optimization for consistent experiences across devices.

4. Technology & Innovation

Technology Stack

Core platforms and technologies: Tiled's proprietary technology centers around its no-code microapp builder, which allows users to transform existing design assets into interactive digital experiences.

Proprietary developments: The company's "no-code story builder" and "microapp platform" are key proprietary developments enabling the creation of dynamic content similar to native applications or custom-coded websites.

Scientific methodologies: Tiled employs advanced analytics and insights, described as "actionable analytics," to provide granular data on content performance. This includes "Pathway Insights," "Completion Events," and the "Tiled Engagement Score," offering an unprecedented level of insight into user engagement. The platform also leverages real-time notification systems to inform users of recipient activity.

Technical capabilities: The platform supports the incorporation of rich media, interactive elements, and robust data tracking, allowing for highly personalized and measurable content delivery.

5. Leadership & Management

Executive Team

Darrell Swain: Founder + CEO

Professional background: Previously founded Lucid Software.

Key contributions to the company: Guides the overall vision and strategic direction of Tiled, leveraging his experience in software entrepreneurship.

LinkedIn: [https://www.linkedin.com/in/darrellswain](https://www.linkedin.com/in/darrellswain)

James Gentry: VP of Engineering + Co-founder and Director of Tech Ops

Professional background: Has led Tiled's development efforts from its inception.

Key contributions to the company: Instrumental in building and scaling the technical architecture of the Tiled platform.

LinkedIn: [https://www.linkedin.com/in/jamesgentry](https://www.linkedin.com/in/jamesgentry)

Jeremiah Simpson: Co-founder, Director of Tiled, and VP of Experience

Professional background: Founding team member of Digital McKinsey.

Key contributions to the company: Focuses on user experience and the overall design of interactive content solutions.

LinkedIn: [https://www.linkedin.com/in/jeremiahsimpson](https://www.linkedin.com/in/jeremiahsimpson)

Ethan Christensen: Co-founder

Professional background: Former partner at Cooley and VP of legal at ServiceNow.

Key contributions to the company: Provides legal and strategic guidance, and joined Tiled's board of directors.

LinkedIn: [https://www.linkedin.com/in/ethanchristensen](https://www.linkedin.com/in/ethanchristensen)

Tom Hewitt: VP of Business Development + Partnerships

Renae Curtis: Head of Operations

Manaleage Tedemet: Head of Product

Chase Lindsley: VP of Sales and Head of Partnerships

Jess Rhodes: Head of Product Marketing

Recent Leadership Changes

In September 2021, following the Series A funding round, Dalton Wright, a partner at Kickstart Seed Fund, and Ethan Christensen, a co-founder, joined Tiled's board of directors. These additions aim to provide strategic guidance and support Tiled's growth trajectory.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Tiled is identified as a small, growing cloud and software development tools company. The company has an estimated employee count ranging from 39 to 50 employees. In the year leading up to September 2021, Tiled increased its headcount by 53%, indicating a strong growth trajectory.

Key roles being recruited: Tiled actively recruits across various roles, with a focus on accelerating growth in sales, customer success, marketing, and product development.

Company growth trajectory indicators: Significant investment in hiring, particularly after funding rounds, demonstrates a commitment to expansion.

Employee sentiment and culture insights: User reviews often highlight positive experiences with Tiled's team, citing ease of use and strong support.

Company size and expansion metrics: The company's headcount increase and sustained recruiting efforts signify ongoing expansion.

7. Social Media Presence and Engagement

Digital Footprint

Tiled actively maintains a social media presence, primarily on LinkedIn.

Social media activity across platforms: Predominantly active on LinkedIn, showcasing company news, product updates, and thought leadership.

Brand messaging and positioning: Emphasizes empowering enterprises to create, share, and measure engaging microapps, replacing static content with dynamic experiences. Messaging highlights the ease of use of their no-code builder and the actionable analytics it provides.

Community engagement strategies: Shares customer success stories and case studies to demonstrate the impact of microapps, fostering brand loyalty.

Thought leadership initiatives: Publishes content related to interactive content, digital transformation, and the benefits of dynamic content experiences.

Notable campaigns or content: Features product updates, customer testimonials, and insights into content engagement to drive interest and adoption.

8. Recognition and Awards

Industry Recognition

Tiled has garnered several awards and recognitions for its innovative platform and rapid growth.

Major awards and accolades:

Ranked No. 220 on Inc.'s 5000 list in 2021.

Received a Gold Stevie Award in the "Content Marketing Solution" category.

Recognized as the best comprehensive solution in the 2021 HR Tech Awards.

Awarded "Best Content Marketing Platform" by Digiday in Q4 2021.

Received the Gold Winner for strategic marketing communications solutions at the MarCom Awards.

Recognized by The International Content Marketing Association for "Best Use of Innovative Technology."

Industry rankings and analyst mentions: Consistently receives positive user reviews on platforms like Capterra and G2, highlighting effectiveness in creating dynamic presentations and interactive content.

9. Competitive Analysis

Major Competitors

Tiled operates in a competitive market for interactive content and sales enablement platforms.

Mediafly:

Company overview: Offers a sales enablement and content experience platform.

Focus areas: Sales productivity, content management, and interactive presentations.

Technological capabilities: Provides tools for creating, managing, and delivering engaging sales content.

Notable achievements: Strong presence in the sales enablement space.

Competitive positioning: Directly competes with Tiled's focus on interactive content for sales teams.

Allego:

Company overview: A sales enablement platform that includes learning, content, and conversation intelligence.

Focus areas: Sales learning, content management, and coaching.

Technological capabilities: Offers a comprehensive platform for equipping sales teams with the knowledge and content they need.

Notable achievements: Widely used for sales training and content delivery.

Competitive positioning: Competes in the broader sales enablement market, overlapping with Tiled's sales presentation capabilities.

Firework:

Company overview: Specializes in live stream commerce and shoppable video.

Focus areas: Interactive video, e-commerce, and social commerce.

Technological capabilities: Provides tools for creating engaging, shoppable video content.

Notable achievements: Strong in the interactive video and e-commerce segments.

Competitive positioning: Competes with Tiled in the realm of interactive visual content, particularly for marketing and e-commerce applications.

Ceros:

Company overview: Offers an interactive content creation platform.

Focus areas: Design-driven interactive content for marketing.

Technological capabilities: Focuses on creative freedom for designers to build highly customized interactive experiences.

Competitive positioning: Similar to Tiled in enabling interactive content without code but often targets creative agencies and marketing teams with a strong design focus.

Foleon:

Company overview: SaaS platform for creating interactive web publications.

Focus areas: Digital magazines, reports, brochures, and proposals.

Technological capabilities: Provides a drag-and-drop editor for creating web-based content.

Competitive positioning: Focuses on long-form interactive documents, an area that Tiled's microapps can also address.

Prezi:

Company overview: Known for its zooming presentation software.

Focus areas: Non-linear presentations and interactive storytelling.

Technological capabilities: Offers a unique canvas-based presentation style.

Competitive positioning: A well-established player in interactive presentations, though Tiled's microapp approach offers different functionalities and analytics.

RELAYTO AI:

Company overview: An AI-powered content experience platform.

Focus areas: Transforming documents into interactive AI-powered experiences.

Technological capabilities: Leverages AI to enhance content and engagement.

Competitive positioning: A newer competitor that uses AI to automate and optimize interactive content creation, a potential area of future competition or integration for Tiled.

Visme:

Company overview: An all-in-one visual content creation platform.

Focus areas: Infographics, presentations, documents, and videos.

Technological capabilities: Offers a wide range of templates and design tools for various visual content types.

Competitive positioning: Broader in scope than Tiled, but overlaps in the creation of engaging visual content, including interactive presentations.

Outgrow:

Company overview: A platform for creating interactive content like quizzes, calculators, surveys, and polls.

Focus areas: Lead generation and audience engagement through interactive tools.

Technological capabilities: Specializes in specific types of interactive marketing content.

Competitive positioning: Focuses on a subset of interactive content that Tiled's platform can also incorporate or integrate with.

10. Market Analysis

Market Overview

Tiled operates within the business/productivity software industry, specifically focusing on the interactive content platform and sales enablement market.

Total addressable market size: This market is substantial and growing, driven by the increasing demand for engaging digital experiences in sales, marketing, and internal communications.

Growth potential: Significant growth potential due to the global digital transformation imperative and the shift away from static content.

Key market trends:

Demand for engaging digital experiences: The expectation for dynamic and interactive content is increasing, particularly among younger generations.

Personalization: The ability to create tailored content is crucial for effective communication and engagement.

Actionable analytics: Organizations increasingly require deep insights into content performance to make data-driven decisions.

No-code/low-code solutions: The need for non-technical users to create sophisticated content is a major driver.

Omnichannel experiences: Consumers prioritize integrated and consistent content delivery across various platforms.

Market challenges and opportunities:

Challenges: Overcoming ingrained reliance on traditional static content, demonstrating clear ROI against existing methods.

Opportunities: Rapid adoption in remote work environments, expanding use cases beyond sales and marketing into HR and internal communications, capitalizing on the demand for rich, measurable, interactive experiences.

11. Strategic Partnerships

Tiled continuously builds and expands its partner ecosystem to enhance market presence and extend capabilities.

HubSpot: Nature of partnership likely involves integration to streamline marketing and sales workflows, allowing Tiled users to leverage HubSpot's CRM and marketing automation functionalities.

Marketo: Similar to HubSpot, integration with Marketo supports advanced marketing automation and lead management processes using Tiled's interactive content.

Sketch plugin: Integration with Sketch streamlines design workflows, allowing designers to easily import and transform their designs into Tiled microapps.

Figma plugin: Integration with Figma provides a direct path for designers to bring their Figma creations into the Tiled platform for interactive development.

Adobe XD: The Adobe XD integration facilitates the conversion of prototypes and designs into fully interactive microapps, enhancing the creative workflow.

Seismic Enablement Cloud: Partnership with Seismic allows Tiled's interactive content to be seamlessly integrated into Seismic's sales enablement platform, enhancing content delivery and sales interactions.

Design partners: Collaborations with design partners provide training, design services, and custom solutions for microapp creation, helping clients maximize the platform's potential.

Award-winning studios: Partnerships with studios on onboarding help agencies integrate interactive content into their service offerings, expanding Tiled's reach in the agency market.

Strategic benefits: These partnerships enhance design workflows, content creation processes, and overall content delivery mechanisms, allowing Tiled users to leverage their existing creative and enterprise software. They also expand Tiled's market reach and service offerings.

12. Operational Insights

Current market position: Tiled is positioned as a leader in the no-code interactive content platform space, specializing in microapps for enterprise teams.

Competitive advantages:

No-code microapp platform: Empowers non-developers (sales, marketing, creative, HR) to create sophisticated interactive content without needing coding expertise, providing a significant competitive edge over traditional development methods.

Actionable analytics: Offers unparalleled depth of insights through features like Pathway Insights and Tiled Engagement Score, enabling data-driven decision-making and clear ROI demonstration.

Seamless integrations: Strong integrations with popular design and enterprise tools (e.g., Figma, Adobe XD, HubSpot, Seismic) streamline workflows.

Mobile optimization: Ensures content accessibility and consistent user experience across all devices.

Operational strengths:

User-friendly interface: Simplifies complex content creation.

Strong focus on analytics: Provides tangible value by measuring content effectiveness.

Agile development: Regular product enhancements and responsiveness to customer feedback.

Areas for improvement: While comprehensive, continued investment in expanding AI-driven features and deeper integrations with niche industry-specific tools could further enhance its offering and market penetration.