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Tinuiti

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Company Research Report: Tinuiti



Company Overview



  • Name: Tinuiti


  • Mission: Tinuiti aims to provide brands with unprecedented clarity and confidence in their marketing strategies, helping them unleash bold, innovative, and creative solutions through a 'people-first' culture and data-driven insights.


  • Founded: 2004


  • Founders: The precise founder(s) aren't specified in the provided data, but the narrative begins with the establishment of Elite SEM, which evolved into Tinuiti.


  • Key People:

  • Zach Morrison, CEO

  • Jeremy Cornfeldt, President


  • Headquarters: Headquarters are not explicitly mentioned, but operations seem to be spread throughout the U.S., with significant operations in New York City and a presence in Santa Monica following acquisitions.


  • Number of Employees: More than 1,200


  • Revenue: Tinuiti manages $4 billion in digital media.


  • What the Company is Known For: Tinuiti is recognized as the largest independent full-funnel marketing agency in the U.S., specializing in commerce, search, social, and TV among other channels. The company is acclaimed for its patented Bliss Point technology, combining media planning, measurement, and strategic audience approaches to optimize marketing investments.


Products and Services



Core Offerings:


1. Commerce Services
  • Description: From strategy to execution, focusing on maximizing brand visibility and performance.

  • Key Features: Includes Commerce Media, Amazon strategies, and operations.


2. TV & Audio
  • Description: Focused on high-impact campaigns across streaming, linear TV, and online video.

  • Key Features: Integrates brand priorities with audience targeting for ROI-driven outcomes.


3. Social Media
  • Description: Systematic approaches delivering clear outcomes for social advertising investments.

  • Key Features: Includes services for Meta and TikTok, optimizing through data-driven strategies.


4. Search Marketing
  • Description: Integrating SEM tactics with SEO to amplify digital footprints.

  • Key Features: Includes Paid Search and shoppable media.


5. Creative Services
  • Description: Combining creative insights with strategic messaging for maximum impact.

  • Key Features: Supports channels like Influencer marketing and Display & OOH advertising.


6. Proprietary Technology: Bliss Point by Tinuiti
  • Description: A suite of patented measurement technologies that includes tools like Rapid Media Mix Modeling and Incrementality.

  • Key Features: Provides insights into branding, customer journeys, and forecasting strategies.


Recent Developments



Recent Highlights:


  • Awards and Recognition:

  • Tinuiti received highest scores in Media Planning, Measurement, and Attribution in The Forrester Wave™: Media Management Services, Q4 2024 report.


  • Acquisitions and Partnerships:

  • Acquisition of Ampush: Strengthening social media capabilities.

  • Partnership Development: Collaborations with Instacart and Uber aim to enhance retail media networks and integrated advertising solutions.


  • Product Launches and Innovations:

  • Instacart Ads Innovations: Expanding advertizing capabilities with new APIs and targeting enhancements, leveraging partnerships with platforms like YouTube for expanded outreach.

  • Prime Big Deals Day Participation: Preparing brands for major e-commerce opportunities during significant sales events on Amazon.


  • Strategic Initiatives:

  • Launched Project Connection to foster a collaborative work environment in remote settings.

  • Significant enhancement of technical capabilities with the introduction of TAPS (Tinuiti’s audience and media planning strategy).


This report provides a comprehensive insight into Tinuiti’s operations, product offerings, recent advances, and position in the digital marketing sphere.