TITLE Boxing Club Company Profile

Background

Founded in 2008 by retired boxer Danny Campbell, TITLE Boxing Club has established itself as a premier boutique fitness franchise specializing in boxing and kickboxing workouts. The company is dedicated to providing empowering, high-energy classes that cater to individuals of all ages, body types, and fitness levels. With a mission to offer the most empowering workout experiences, TITLE Boxing Club has expanded to over 130 locations across the United States, Mexico, and the Dominican Republic. The brand's commitment to authentic boxing techniques and community engagement has solidified its significance in the fitness industry.

Key Strategic Focus

TITLE Boxing Club's strategic focus centers on delivering authentic boxing and kickboxing fitness classes that combine cardiovascular exercise with strength training. The company's proprietary 52-week boxing journey emphasizes skill progression and interval training, ensuring a comprehensive full-body workout. By integrating music, mindfulness, and community, TITLE Boxing Club aims to provide a holistic fitness experience. The primary markets targeted include individuals seeking effective, engaging workouts that promote physical and mental well-being.

Financials and Funding

In January 2021, TITLE Boxing Club was acquired by BoxUnion Holdings LLC, a California-based fitness boxing brand. The acquisition was backed by the Kwanza Jones & José E. Feliciano SUPERCHARGED Initiative (KJSI), along with other existing shareholders. This strategic move aimed to combine TITLE Boxing Club's extensive network and brand recognition with BoxUnion's innovative programming to create a leading omnichannel fitness boxing offering. The financial terms of the acquisition were not disclosed.

Pipeline Development

Post-acquisition, TITLE Boxing Club has been focused on expanding its footprint and enhancing its offerings. The company announced plans to open over 300 domestic clubs by 2025. This expansion strategy includes international growth, with master franchise agreements signed for markets such as Mexico City and various Asian countries, including Bangladesh, Cambodia, Indonesia, Nepal, New Zealand, Philippines, Singapore, South Korea, and Thailand. These developments are aimed at tapping into the growing global demand for boutique fitness experiences.

Technological Platform and Innovation

TITLE Boxing Club has embraced technological advancements to enhance member experiences and operational efficiency. The company launched a revamped digital platform, TITLE Boxing Club On Demand, offering members access to workouts anytime, anywhere. This platform includes live workouts, diverse class offerings, and integration with music to keep members engaged. Additionally, the company introduced a new app designed to celebrate class milestones, teach boxing skills outside of class, and gamify the workout experience, serving as a retention tool and enhancing member engagement.

Leadership Team

Todd Wadler: CEO of TITLE Boxing Club and Co-Founder of BoxUnion. With over 20 years in finance, including co-founding Moelis & Company, Wadler brings extensive experience in business operations and strategic growth.

Felicia Alexander: Chief Revenue Officer of TITLE Boxing Club and Co-Founder of BoxUnion. Alexander has a successful background as a sales and marketing executive for companies such as Sun Microsystems, Sony, Mattel, and Demand Media. She is passionate about boxing as a vehicle for personal transformation.

Brooke Budke: President of the Franchise System. Formerly Vice President of Marketing at TITLE Boxing Club, Budke has been instrumental in driving brand growth and franchise development.

Leadership Changes

Following the acquisition by BoxUnion in 2021, Todd Wadler assumed the role of CEO, and Felicia Alexander continued as Chief Revenue Officer. Brooke Budke transitioned from Vice President of Marketing to President of the Franchise System. The previous ownership team, including former CEO John Rotche, remained equity holders in the new company, with Rotche continuing to serve on the board.

Competitor Profile

Market Insights and Dynamics

The boutique fitness industry has experienced significant growth, with increasing consumer interest in specialized, community-driven workout experiences. Boxing and kickboxing fitness classes have gained popularity due to their effectiveness in providing full-body workouts and stress relief. The market is characterized by a demand for authentic, engaging fitness experiences that cater to diverse demographics.

Competitor Analysis

TITLE Boxing Club faces competition from several fitness franchises offering boxing-inspired workouts:

9Round: Offers 30-minute kickboxing-themed fitness programs with a circuit training model.

Mayweather Boxing + Fitness: Provides group fitness experiences based on training regimens developed by Floyd Mayweather Jr.

UFC Gym: Combines mixed martial arts training with traditional fitness classes, appealing to a broad audience.

These competitors focus on delivering high-intensity workouts with varying degrees of emphasis on boxing techniques and community engagement.

Strategic Collaborations and Partnerships

TITLE Boxing Club has engaged in strategic collaborations to strengthen its market position:

BoxUnion Acquisition: The acquisition by BoxUnion Holdings LLC combined TITLE Boxing Club's extensive network with BoxUnion's innovative programming, creating a leading omnichannel fitness boxing brand.

International Expansion: Master franchise agreements have been signed for markets such as Mexico City and various Asian countries, aiming to leverage the global popularity of boxing and meet the demand for boutique fitness experiences.

Operational Insights

TITLE Boxing Club's strategic considerations include:

Authentic Boxing Experience: Emphasizing genuine boxing techniques and skill progression to differentiate from competitors offering more generalized fitness classes.