Company Research Report: TKO Group Holdings, Inc.

Company Overview

• Name: TKO Group Holdings, Inc.

• Mission: TKO Group Holdings is committed to being a premium sports and entertainment company, comprising UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment.

• Founded: No information is available

• Key People:

• Dwayne Johnson, Board of Directors (Appointed January 23, 2024)

• Brad Keywell, Board of Directors (Appointed January 23, 2024)

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: TKO Group Holdings, Inc. is known for being a leading company in sports and entertainment, managing UFC and WWE, both prominent brands in mixed martial arts and sports entertainment respectively.

Products

UFC (Ultimate Fighting Championship)

• Description: UFC is the world’s premier mixed martial arts organization.

• Key Features:

• Largest Pay-Per-View event provider globally.

• Conducts numerous live events throughout various international venues.

• Expanding marketing partnerships and media reach.

WWE (World Wrestling Entertainment)

• Description: WWE is an integrated media organization and the recognized global leader in sports entertainment.

• Key Features:

• Hosts significant events like WrestleMania, noted for high audience engagement.

• Involves media rights partnerships and live event productions.

Recent Developments

New Products and Features

• WWE and Netflix Partnership: Announced a long-term partnership making Netflix the home of WWE RAW starting in 2025.

• WWE NXT on The CW Network: Beginning October 2024, WWE NXT will air exclusively on The CW Network, marking its debut on a broadcast television network.

New Partnerships

• UFC and Anheuser-Busch Partnership: Effective January 1, 2024, Anheuser-Busch will become the exclusive "Official Beer Partner of UFC," enhancing consumer engagement through diversified media and on-site presence.

• UFC and Riyadh Season: Announced as title partner for the UFC 306 event in Las Vegas.

Structural Changes

• Merge of UFC and WWE Live Events Teams: Integrated into one unit to create a robust live events portfolio.

• Merge of UFC and WWE Global Partnerships Teams: Unified to form a powerful sports marketing powerhouse.

Major Events

• UFC 300: PEREIRA vs. HILL: Achieved significant monetary success and was one of the highest-grossing events in UFC history.

• WrestleMania XL: Became the most successful and highest-grossing event in WWE history.

Strategic Acquisitions and Initiatives

• Capital Return Program: Authorized a $2.0 billion share repurchase program and a quarterly cash dividend initiative.

• Acquisitions from Endeavor: Strategic acquisition of sports assets from Endeavor announced.

Key Agreements

• Media Rights with NBCUniversal: A five-year domestic media rights partnership ensuring Friday Night SmackDown airs on USA Network starting October 2024.

Conclusions