TLC Political is a full-service direct response marketing agency specializing in custom voter contact, fundraising, and issue advocacy programs for Republican candidates, committees, and causes. Established in 1986 and headquartered in Arlington, Virginia, the company has built a reputation for delivering data-driven, highly targeted, and creative communications that drive powerful results.
Company Overview
- Name: TLC Political
- Industry: Marketing & Advertising
- Founded: 1986
- Headquarters: 2800 S Shirlington Rd Fl 9, Arlington, Virginia, 22206, United States
- Website: tlcpolitical.com
- Employees: Approximately 96
- Revenue: Estimated at $2.8 million
Services Offered
TLC Political provides a comprehensive suite of services designed to support Republican political campaigns and advocacy efforts:
- Advocacy Consulting: Strategic guidance on issue advocacy campaigns.
- Creative Services: Development of compelling campaign materials.
- Hispanic Outreach: Tailored strategies to engage Hispanic voters.
- Data & Analytics: Utilization of data to inform campaign decisions.
- Digital Advertising: Online campaign promotion and engagement.
- Franking: Assistance with official mail communications.
- Fundraising: Development and execution of fundraising strategies.
- Consulting: General campaign strategy and management.
- Mobile Engagement: Mobile-based voter engagement tactics.
- Video & DRTV: Production of video content and direct response television.
- Voter Contact Mail: Direct mail campaigns targeting voters.
- Web Development: Creation and management of campaign websites.
Client Portfolio
TLC Political has collaborated with a range of high-profile clients, including:
- Majority Leader Mitch McConnell: Managed mail programs contributing to a historic victory.
- Republican State Leadership Committee (RSLC): Developed targeted multichannel strategies for state-level Republicans.
- National Republican Congressional Committee (NRCC): Executed direct response campaigns to energize grassroots Republicans.
- Susan B. Anthony List: Expanded the house file by over 100% through integrated fundraising programs.
Industry Context
The political consulting industry has undergone significant transformations, influenced by technological advancements and evolving voter behaviors. Key trends include:
- Data-Driven Decision Making: The use of big data and analytics to predict voter behavior and tailor campaign strategies.
- Digital Media Utilization: Leveraging social media platforms for real-time voter engagement and message dissemination.
- Authenticity and Transparency: A growing demand for genuine and transparent communication from political entities.
Competitive Landscape
TLC Political operates in a competitive market alongside firms such as:
- Doug McAuliffe Strategic Creative: Approximately 17 employees with $6.8 million in revenue.
- The Campaign Workshop: Around 20 employees generating $3.7 million in revenue.
- TNR Campaigns: Approximately 16 employees with $3.4 million in revenue.
Recent Developments
In November 2022, TLC Political announced the promotion of five key leaders to support its growth and enhance client services:
- Olivia Kelley Delgado: Promoted to Senior Vice President, overseeing new products and services.
- Tiffany Delgado: Elevated to Senior Vice President, Political, managing client services and driving innovation.
- Erik Pfalzer: Advanced to Senior Vice President, Data & Analytics, enhancing data processing capabilities.
- Lindsay Shuba Donnelly: Promoted to Senior Vice President, Advocacy, expanding the Advocacy Practice.
- James Knode: Appointed Vice President, Creative, leveraging analytics to drive the creative process.
Additionally, in October 2022, Erik Rosedahl joined as Vice President of Advocacy, bringing over 25 years of experience to bolster the company's advocacy initiatives.
