TB

Toca Boca

www.tocaboca.com link_icon

Toca Boca Company Market Research Report



Company Overview



  • Name: Toca Boca AB

  • Mission: To create playful experiences where kids can have fun and feel free to be themselves.

  • Founded: 2011

  • Founders: No specific information on founders available.

  • Key People:

  • Emil Ovemar, Co-Founder & Head of Studio

  • Alexandra Svärdh, Senior Brand Manager

  • Headquarters: Lumaparksvägen 13A, 120 31 Stockholm, Sweden

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Toca Boca is known for its innovative play-focused digital applications that allow children to explore creativity and self-expression without the competitive elements typical in gaming. The company emphasizes inclusivity, quality, and innovation.


Products



Current Product Offerings


1. Toca Boca World
  • Description: A digital platform where kids can build worlds, create characters, and tell stories.

  • Key Features: Open-ended gameplay allows for creative expression and crafting diverse narratives.


2. Toca Boca Days
  • Description: A new 3D multiplayer game designed for social interactions and building meaningful relationships in a safe, age-appropriate environment.

  • Key Features: Multiplayer option, social interaction focus, co-creation and involvement in world-building, rolling release in different regions.


3. Toca Boca Jr
  • Description: A single app offering a variety of mini-games for fun and creative exploration.

  • Key Features: Multiple games in one app focused on playful experiences.


4. Toca Mystery House
  • Description: An exploratory app centered around a mysterious house with many surprises.

  • Key Features: Encourages curiosity and imaginative exploration.


5. Toca Blocks
  • Description: Allows kids to construct worlds and paths.

  • Key Features: World-building capabilities with multiple interactive elements.


6. Toca Dance
  • Description: An app where users can create dance routines.

  • Key Features: Offers numerous characters, costumes, and songs for choreography.


7. Toca Hair Salon Series
  • Description: A series of apps focused on hairstyling with various characters.

  • Key Features: Customizable looks, diversity in character designs and tools for hairstyling.


8. Toca Kitchen Series
  • Description: Cooking apps where players can experiment with food preparation.

  • Key Features: Freedom to choose and prepare meals in imaginative ways.


9. Toca Cars
  • Description: A whimsical car-themed app with no traditional rules.

  • Key Features: Open-ended racing and crashing, emphasizing creative play.


10. Toca Tailor Series
  • Description: Apps for designing clothes and outfits.

  • Key Features: Tools for tailoring and designing unique outfits.


11. Toca Store
  • Description: A shopping simulation app.

  • Key Features: Engages children in role-play within a store setting.


12. Toca Robot Lab
  • Description: Encourages the building and experimenting with robots.

  • Key Features: Flexible robot design and creativity in assembly.


13. Toca House
  • Description: Engages children in a variety of household chores made fun.

  • Key Features: Includes 19 different mini-games centered around domestic activities.


High-level Product Collaborations


  • Toca Boca X Conan Gray

  • Description: An artist collaboration which integrates Conan Gray's music and styles into the Toca Boca World platform.

  • Key Features: Includes iconic styles and music from Conan Gray, aimed at promoting self-expression among players.


Recent Developments



  • New Product Launches:

  • Toca Boca Days: A 3D multiplayer game focusing on safe social interactions and personal connections. Currently rolling out to different countries.


  • Feature Additions:

  • Conan Gray Collaboration: Recently incorporated into Toca Boca World, offering players a unique experience through the lens of a pop artist's identity and music, encouraging free self-expression.


  • New Partnerships:

  • Collaboration with Conan Gray as the first artist in Toca Boca World, promoting individuality and creativity through fashion and music.


In conclusion, Toca Boca has positioned itself as a leader in creating child-focused digital play environments that prioritize creativity, inclusion, and experimentation. Their recent expansion into multiplayer gaming and collaborations with cultural figures like Conan Gray amplify their core values and broaden their reach in the digital play landscape.