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Todaytix Group (Ttg)

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TodayTix Group Company Research Report



Company Overview


TodayTix Group (TTG) is a global leader in e-commerce for cultural experiences. The company revolutionizes the way culture is experienced, seamlessly connecting a global audience of over 20 million people with a diverse inventory of theatrical performances and cultural events.

  • Name: TodayTix Group

  • Mission: To find a seat for everyone, seamlessly connecting a global audience with cultural experiences ranging from Sondheim to Shakespeare to Spielberg.

  • Founded: 2013

  • Founders: No information is available

  • Key People: No information is available

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known for: Creating a two-sided marketplace for cultural experiences, bridging the gap between cultural commerce and audiences through industry insight and highly-rated apps and websites. The company works with an expanding network of 20,000 international theatres, producers, and cultural institutions.


Products


TodayTix Group offers several innovative products and services aimed at enhancing the consumer experience and streamlining operations for their partners.

Key Products and their Features:


1. TodayTix App
  • Description: A mobile app for purchasing tickets to various cultural events.

  • Key Features:

  • Expedited direct-to-consumer checkout process under 30 seconds.

  • Discovery features for various shows and events.


2. Secret Cinema
  • Description: Immersive storytelling experiences based on beloved films and television shows.

  • Key Features:

  • Interactive theatrical experiences.

  • Immersive elements that enhance storytelling.


3. Show-Score
  • Description: A fan and critic review site for Broadway and West End shows.

  • Key Features:

  • Reviews and ratings from audiences and critics.

  • Personalized recommendations based on user preferences.


4. London Theatre
  • Description: A premier resource for booking tickets and discovering information about London’s vibrant theatre scene.

  • Key Features:

  • Comprehensive listing of shows.

  • Booking functionalities and detailed show information.


5. Tech Software (Widgets, API, and White Label Solutions)
  • Description: Software tools designed to enhance user experiences and simplify management for partners.

  • Key Features:

  • Personalized widgets and white label solutions.

  • API integration for streamlined operations.


Recent Developments


New Product Launches and Features:


  • Product Innovation: Launch of dynamic distribution plans and enhancement of tech stack to fit partner-specific goals.

  • Recent Additions: In 2018, the company added in-house photographers, videographers, and animators to its team for increased control over creative output.

  • Creative Studio: TodayTix Group established its own Creative Studio servicing its entire portfolio of brands across the U.S., U.K., and Australia.


Partnerships and Collaborations:


  • Influencer Collaboration: Recently, TodayTix hired influencer Eli Rallo to promote its services.

  • Bay Area Theatre Week Relaunch: On May 17, TodayTix Group partnered with Theatre Bay Area to relaunch Bay Area Theatre Week, offering discounted tickets to various shows until June 4.

  • In-House Agency Growth: The company has continuously grown its in-house creative teams for better cost efficiency and control over marketing and ad spend.


Notable Achievements:


  • Tickets Sold: Over 70 million tickets sold to date.

  • Shows Listed: Over 200,000 shows listed.

  • Audience Reach: Reachable audience of over 20 million culture buyers.


Summary


TodayTix Group stands out in the cultural commerce industry with its innovative products and strategic partnerships. It continues to grow and enhance its offerings to make cultural experiences easily accessible and enjoyable, maintaining its position as a trusted leader since its inception in 2013.