TOGA Group - Comprehensive Analysis Report

Summary

TOGA Group is a distinguished Australian, family-owned real estate and hospitality enterprise with over six decades of integrated expertise. Founded in Sydney in 1963, the Group's mission is to enrich the narratives of its clients by creating quality places for people to live in, stay in, and experience. Its vision is rooted in a commitment to shaping meaningful spaces, influencing communities, and driving innovation to improve development outcomes. TOGA Group specializes in property development, construction, investment, and hospitality management, delivering thoughtfully designed residential, commercial, retail, and hotel projects across Australia, New Zealand, and Europe. The company's significance in the industry stems from its long-standing legacy, integrated approach to property, and commitment to both high-quality developments and social responsibility, making it a nationally recognized brand for transformative projects.

1. Strategic Focus & Objectives

Core Objectives

TOGA Group's core objectives are centered on shaping meaningful spaces, influencing communities, and driving innovation to improve development outcomes. This includes:
Activating urban centers with high-quality projects.
Fostering long-term relationships with clients and stakeholders.
Leveraging innovation to enhance community outcomes.
Delivering high-quality residential apartments and mixed-use developments.
Expanding its portfolio of hotel developments across Australia, New Zealand, and Europe.

Specialization Areas

The Group's integrated capabilities span every stage of property development and management, including:
Site selection and feasibility analysis.
Concept planning and design.
Community engagement.
Funding structure development.
Innovative construction techniques.
Cost and quality control.
Comprehensive leasing and property management services.
Through its in-house hospitality arm, TFE Hotels, the company also specializes in hotel management, operating a substantial portfolio across multiple brands.

Target Markets

TOGA Group primarily targets market segments across Australia, New Zealand, and Europe. Its focus encompasses:
Residential markets: Delivering luxury and quality apartments.
Commercial and Retail markets: Developing mixed-use precincts, business hubs, and vibrant retail spaces.
Hospitality sector: Operating hotels and serviced apartments under various brands through TFE Hotels, catering to diverse traveler needs.
Community and Urban Regeneration: Activating urban centers and addressing social needs through projects like youth homelessness initiatives.

2. Financial Overview

Funding History

TOGA Group is a privately owned Australian company, and comprehensive public financial statements for the entire Group are not readily available. The company has a history of bank backing for its projects, receiving vital funding in its early years.
Company Revenue: TOGA's estimated annual revenue is approximately $58.3 million per year.
TFE Hotel Management Holdings Pty Limited: This entity, focused on the Hotels and Resorts industry, generated a total revenue of $527,146,000 in 2025.
TFE Hotels (Joint Venture): This hospitality joint venture has an estimated annual revenue of $330.7 million.

3. Product Pipeline

Key Products/Services

TOGA Group maintains a robust development pipeline with plans to launch over 5,000 apartments and an expansive portfolio of vibrant retail and short-term accommodation.

Residential and Mixed-Use Developments:
Macquarie Rise (Macquarie Park): A luxury residential project focusing on elegance, connectivity, and community.
Surry Hills Village (Surry Hills / Redfern): A mixed-use residential and retail precinct. Apartments are expected for occupancy mid-2024. Features commercial spaces, retail offerings (Harris Farm, Coles), and the upcoming Eve Hotel Sydney.
The Post House (Sydney Central): Integrated into the Tech Central innovation ecosystem.
The Kirk (Surry Hills): Rebirth of an iconic Victorian Gothic church built in 1879, into new living spaces.
Fulcrum (Green Square): Envisioned as a future business hub for connection and collaboration.
Wicks Place (Marrickville): A new village blending industrial heritage with modern living, featuring a vibrant retail hub, over 250 new homes, and commercial spaces.
The Kensington Apartments (Kensington): A premium collection of 1, 2, and 3-bedroom, and SOHO apartments.
Oxford & Foley (Darlinghurst): A mix of modern, heritage-inspired office and retail spaces.

Hospitality Projects (under TFE Hotels):
Eve Hotel Sydney (Surry Hills): Scheduled to open in 2024 as part of the Surry Hills Village development.

4. Technology & Innovation

Technology Stack

Innovation is a central tenet of TOGA Group's operations across its property development and hospitality sectors.
Flexible Design and Space Utilization: The in-house Design and Technical Services business unit explores design innovations for evolving social norms, such as intergenerational living. This includes creating flexible "flexi spaces" adaptable for home offices and integrating convenient amenities like gymnasiums and high-tech rooms into designs.
Hospitality Technology Integration: TFE Hotels integrates technology to enhance guest experiences and operational efficiency. This includes:
Contactless Technologies: Digital check-in, keyless room entry, and mobile service requests have become permanent features.
Lifestyle-Driven Design: Brands like Vibe Hotels emphasize the convergence of lifestyle, design, and technology.
Streamlined Procurement: TOGA's dedicated Procurement team, TOGA Procure, manages the full lifecycle of Furniture, Fixtures & Equipment (FFE) sourcing, manufacturing, procurement, delivery, installation, and after-sales service, utilizing a streamlined approach that likely incorporates technological solutions.

5. Leadership & Management

Executive Team

TOGA Group is a family business with key leadership roles held by the founding family and experienced executives.
Ervin Vidor AM: Co-founder and former Executive Chairman (deceased). He established TOGA in 1963 and was instrumental in the company's early growth.
Charlotte Vidor AM: Co-founder, joined in 1967. Played a pivotal role in establishing Robert Edwards Real Estate in the mid-1970s and pioneered the serviced apartment sector in Australia with the Medina Randwick complex in 1982. Recognised for her detailed approach, resilience, and inducted into the Australian Property Hall of Fame in 2024.
Allan Vidor: Managing Director, Toga Hotel Management Holdings Pty Limited.
Fabrizio Perilli: Chief Executive of TOGA Development & Construction. Leads the vision to enrich client stories and improve the nation's built environment through urban activation and innovation.
Antony Ritch: CEO of TFE Hotels.

Key Development Team Members:
James Aspinall: Senior Development Manager.
Jessica Kelley: Development Director.
Samuel Murray: Senior Development Manager.
Vincent Santos: Development Director.
Andrew Dang: Development Manager.
Ellie Evans: Development Manager.
Faisal Mirza: Application Development Manager.
Olivia Lambert: Development Manager.

Recent Leadership Changes

December 2025: Ervin Vidor, the founder of TOGA, passed away at the age of 92.
May 2024: Charlotte Vidor, co-founder, was inducted into the Australian Property Hall of Fame.
July 2022: TFE Hotels appointed Brian Delaney as Chief Financial Officer, bringing extensive international finance transformation experience to the executive leadership team.

6. Talent and Growth Indicators

Hiring Trends and Workforce

TOGA Group employs more than 2,500 team members worldwide. As a standalone entity, TOGA has approximately 311 employees and experienced a 3% growth in its employee count last year. TFE Hotels, its hospitality joint venture, has around 930 employees and saw a 10% growth in its employee count in the past year.
The company's career philosophy emphasizes a strong culture that invests in wellness, flexibility, and growth. Employees receive benefits such as discounts on hotels, attractions, and suppliers. There is a strong focus on recognition, personalized development, coaching, and training, with innovation encouraged as a daily practice. TOGA also prioritizes Corporate Social Responsibility, offering paid volunteer days and encouraging team members to contribute to charitable initiatives. This commitment to employee well-being and development is reflected in its recognition as a "Best Place to Work" by AFR BOSS for Property, Construction & Transport.

7. Social Media Presence and Engagement

Digital Footprint

TOGA Group maintains an active and professional presence across various social media platforms, utilizing them for corporate communication, project showcases, and community engagement.
LinkedIn: [https://www.linkedin.com/company/toga-group/](https://www.linkedin.com/company/toga-group/) - Used for company news, industry insights, career opportunities, and thought leadership.
Facebook: [https://www.facebook.com/TOGAGroup](https://www.facebook.com/TOGAGroup) - Engages a broader audience with updates on projects, CSR initiatives, and lifestyle content.
Instagram: [https://www.instagram.com/togagroup/](https://www.instagram.com/togagroup/) - Visually showcases award-winning developments, design highlights, and company culture.
YouTube: [https://www.youtube.com/user/TOGAGroup](https://www.youtube.com/user/TOGAGroup) - Features videos highlighting the company's long history, project tours, and corporate messages.

The company's brand messaging emphasizes high-quality developments, innovation, and social responsibility. Social media content often highlights construction milestones, project launches, and community-focused initiatives.

8. Recognition and Awards

Industry Recognition

TOGA Group and its leaders have received significant industry recognition:
Australian Property Hall of Fame: Charlotte Vidor AM, co-founder, was inducted into the Australian Property Hall of Fame in May 2024, acknowledging her pioneering work in the serviced apartment sector and her resilience.
Best Place to Work: The company was recognized as a "Best Place to Work" by AFR BOSS for Property, Construction & Transport, indicating a strong positive employee sentiment and leading workplace practices.
Positive Customer Feedback: Community feedback on Apartments.com.au consistently praises TOGA Group properties for their great locations, floor plan designs, and quality of finishes. The sales team is also noted for providing quality information, timely contact, helpfulness, and professionalism.

9. Competitive Analysis

Major Competitors

TOGA Group operates in two primary competitive landscapes: property development and hospitality management.

Property Development Sector (Australia):
Meriton: A major player focusing on high-density residential and mixed-use developments.
Deicorp: Specializes in mixed-use transport-oriented developments.
Frasers Property Australia: A diversified property group with residential, commercial, and retail projects.
Lendlease: A globally integrated property and infrastructure group.
Mirvac: A leading Australian integrated property group with a diverse portfolio.
Sekisui House Australia: Known for its large-scale residential communities.
Billbergia: Focuses on urban regeneration and high-rise residential projects.
Aland: Specializes in residential and mixed-use developments across Sydney.
Urban Property Group: A boutique developer active in residential and commercial spaces.
Level 33: Develops residential and mixed-use projects.

Hospitality and Hotel Management Sector (Australia and New Zealand - through TFE Hotels):
Accor: A large international hotel chain with a vast portfolio of brands.
IHG (InterContinental Hotels Group): Another major international hotel company.
EVT (Event Hospitality & Entertainment Limited): Operates various hotel brands and entertainment venues.
Minor International: A global hospitality and leisure company.
Choice Hotels: A large hotel franchisor with multiple brands.
Meriton: Also a significant hotel owner and operator, primarily with serviced apartments.
Hilton: A global hospitality company with a diverse brand portfolio.
Oaks Hotels & Resorts: Specializes in serviced apartments and resorts.
Mantra: A prominent hotel and resort operator in Australia and New Zealand.
Quest Apartment Hotels: A leading serviced apartment provider.
Millennium & Copthorne Hotels: Operates a range of hotels globally.
Amora Group: Owns and operates luxury hotels.
Veriu Group: Focuses on boutique hotels and serviced apartments.
Baillie Lodges: Specializes in luxury experiential lodges.

10. Market Analysis

Market Overview

Australian Real Estate Market:
Total Addressable Market Size: The Australian real estate market was valued at USD 206.8 billion in 2024.
Growth Potential: It is projected to grow to USD 305.8 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of 3.99% during 2025-2033.
Drivers: Growth is primarily driven by rising population, economic stability, and increasing demand for sustainable buildings and mixed-use developments.
Key