Togethr Company Profile

Background

Togethr, formerly known as Qubist, is a UK-based company specializing in employee advocacy solutions. Established in 2003, Togethr developed its proprietary platform, the Togethr App, in 2015. The company's mission is to empower organizations by transforming employees into authentic brand ambassadors, thereby enhancing brand visibility and credibility. Togethr's vision is to humanize marketing through genuine employee engagement, fostering stronger connections between brands and their audiences. Operating within the technology and social media marketing industry, Togethr holds a significant position by offering scalable and measurable employee advocacy programs.

Key Strategic Focus

Togethr's strategic focus centers on providing comprehensive employee advocacy solutions that are efficient, scalable, and measurable. The core objectives include:

Core Objectives: Enhancing brand authenticity and reach by leveraging employee networks.

Areas of Specialization: Employee advocacy programs, social media marketing, and brand ambassador initiatives.

Key Technologies Utilized: The Togethr App, a high-performance platform that enables employees to create and share high-quality content seamlessly across desktop and mobile devices.

Primary Markets Targeted: Organizations across various industries seeking to amplify their brand presence through employee-driven marketing strategies.

Financials and Funding

Togethr's estimated annual revenue ranges between $1 million and $10 million, indicating a moderate growth trajectory. The company has not publicly disclosed specific details regarding its funding history or recent funding rounds. The capital raised is primarily utilized to enhance the development of the Togethr App, expand its service offerings, and support strategic initiatives aimed at scaling employee advocacy programs for clients.

Pipeline Development

Togethr's primary offering is the Togethr App, which is continually updated to incorporate new features and improvements. The platform is designed to be adaptable, allowing organizations to tailor employee advocacy programs to their specific needs. While specific timelines for future developments are not publicly disclosed, Togethr is committed to evolving its platform to meet the dynamic demands of the market.

Technological Platform and Innovation

Togethr distinguishes itself through its proprietary technological platform, the Togethr App, which offers:

Proprietary Technologies: A high-performance application that facilitates the efficient creation and sharing of branded content by employees.

Significant Scientific Methods: Utilization of data analytics to track engagement metrics, enabling organizations to measure the impact of their employee advocacy programs effectively.

Leadership Team

Togethr's leadership team comprises experienced professionals dedicated to advancing the company's mission:

Nigel C.: Co-Founder and Director, appointed on March 5, 2021.

Roger S.: Co-Founder and Director, appointed on March 5, 2021.

The leadership team is committed to driving innovation and growth within the employee advocacy sector.

Competitor Profile

Market Insights and Dynamics

The employee advocacy technology market is experiencing significant growth, driven by organizations' increasing recognition of the value of authentic, employee-driven marketing. Companies are seeking scalable solutions to enhance brand visibility and credibility through their workforce.

Competitor Analysis

Togethr operates in a competitive landscape with several key players:

SocialChorus: A leading platform offering employee communication and advocacy solutions.

EveryoneSocial: Provides tools for employee advocacy and social selling.

Sociabble: Offers a platform for employee engagement and advocacy.

These competitors offer similar services, focusing on leveraging employee networks to amplify brand messaging.

Strategic Collaborations and Partnerships

Togethr has collaborated with notable brands such as John Lewis & Partners, Waitrose, The Post Office, and Iceland, demonstrating its capability to manage and execute successful employee advocacy programs for large organizations.

Operational Insights

Togethr's integrated approach, combining a high-performance app with comprehensive resources and consultancy services, provides a distinct competitive advantage. This holistic offering enables organizations to implement and scale employee advocacy programs effectively, setting Togethr apart in the market.

Strategic Opportunities and Future Directions

Togethr is well-positioned to capitalize on the growing demand for authentic, employee-driven marketing strategies. Future opportunities include expanding its platform's capabilities, enhancing data analytics features, and exploring new markets to offer tailored employee advocacy solutions.