Tom Goodwin and All We Have Is Now
Tom Goodwin
Position: Co-founder, All We Have Is Now (AWHIN, Inc)
Role and Expertise: Tom Goodwin is a renowned expert in trends and transformation, leading All We Have Is Now to drive innovation and growth through new technology. His consultancy rethinks business models to provoke, imagine, and inspire innovations. With a foundation in technology integration, he has held significant roles at Zenith Media, Publicis Group, Havas, and IPG Media Lab.
Authorship and Media: Tom authored "Digital Darwinism: Survival of the Fittest in the Age of Business Disruption" and is an active commentator through his Nowism newsletter on Substack. His ideas are featured in TechCrunch, Forbes, Adweek, and The Guardian. As a marketing influencer on LinkedIn, he has over 725,000 followers.
Public Speaking and Influence: Goodwin is an acclaimed speaker, known for impactful global keynotes on technological change and innovative thought, often named the #1 Voice in Marketing on LinkedIn.
All We Have Is Now (AWHIN, Inc.)
Overview: All We Have Is Now is an innovation consultancy supporting companies in using technology for sustainable growth. Under Tom's leadership, it offers services for exploring new business models and innovative marketing strategies.
Key Services:
1. Business Innovation: Develops new business models and ventures to enhance performance.
2. Marketing Innovation: Reimagines strategies for immediate gains and customer engagement.
3. Culture of Innovation: Encourages a shift to innovation-driven environments.
Clientele: The consultancy works with global leaders like GSK, Merck, Bayer, Huawei, and Adobe, enabling meaningful growth through innovative solutions.
Global Presence: With headquarters in New York, Miami, Los Angeles, and London, AWHIN has a global reach, serving diverse markets effectively.
Brandon White
Position: Managing Partner, All We Have Is Now
Background and Expertise: Brandon White brings extensive experience in corporate strategy and innovation across media, tech, and finance. Having worked as an investment analyst and in strategic roles at UBS and Bloomberg, and as founder of Aperçu Ltd., his focus is on leveraging growth opportunities through alliances and digital transformation.
Strategic Approach
The consultancy employs a three-step strategic framework:
- Provoke: Challenges the status quo with keynotes and trendspotting.
- Imagine: Creates bold visions supported by strategic expertise.
- Grow: Implements these strategies business-wide for sustainable success.
Competitive Landscape
All We Have Is Now operates within an innovation consulting sector that includes other noteworthy firms like Alpha Apex Group, IA Collaborative, and Publicis Sapient, known for customizing strategies and integrating digital solutions to drive growth.
