TOMORROW Super Company Profile

Background

TOMORROW Super is an Australian superannuation fund established in 2017, headquartered in Chippendale, New South Wales. The company is dedicated to providing individuals with ethical and sustainable investment options for their retirement savings. By focusing on companies that contribute positively to environmental and social outcomes, TOMORROW Super aims to build a better future for its members. Operating as a sub-plan of the Equity Trustees Superannuation Fund, it combines a values-based investment philosophy with the governance and oversight of an experienced professional trustee.

Key Strategic Focus

TOMORROW Super's strategic focus centers on offering a digital-first, consumer-led wealth management platform. The company specializes in providing superannuation products that align with ethical and sustainable investment principles. Utilizing advanced technologies, TOMORROW Super delivers a user-friendly experience for managing retirement savings. The primary market targeted includes individuals seeking to invest their superannuation funds in a manner consistent with their values, particularly those interested in ethical and sustainable investment options.

Financials and Funding

As of March 2021, TOMORROW Super has raised a total of $5 million across two funding rounds. The most recent funding round was a Series A round completed on March 16, 2021. The company has not publicly disclosed the specific investors involved in these funding rounds. The capital raised is intended to support the development and expansion of TOMORROW Super's digital wealth management platform, enhance its technological capabilities, and broaden its market reach.

Pipeline Development

TOMORROW Super offers a managed account superannuation product that is fully digitally enabled. The product is available through direct-to-consumer (D2C) and adviser-led channels, providing members with a comprehensive and user-friendly platform to manage their retirement savings. The company continues to develop and refine its offerings to meet the evolving needs of its members, focusing on integrating ethical and sustainable investment options within its superannuation products.

Technological Platform and Innovation

TOMORROW Super's technological platform is designed to provide a seamless and efficient user experience for managing superannuation accounts. The platform leverages advanced technologies to offer a digital-first approach to wealth management, enabling members to make informed investment decisions aligned with their ethical and sustainable investment preferences. While specific proprietary technologies and scientific methodologies are not publicly disclosed, the company's focus on innovation is evident in its commitment to developing a fully managed account superannuation product that is digitally enabled.

Leadership Team

TOMORROW Super is led by a team of experienced professionals committed to the company's mission and strategic objectives. Key members of the leadership team include:

Wes Hall: Founder and CEO. Wes has a background in financial services, having previously served as the Chief Operating Officer for BT Financial Group's Advice division at Westpac Group.

Tristan Laszok: Chief Product Officer. Tristan brings expertise in product development and management, contributing to the enhancement of TOMORROW Super's digital platform.

Anne Fitzgerald: Chief Strategy & Commercial Officer. Anne plays a pivotal role in shaping the company's strategic direction and commercial initiatives.

Competitor Profile

Market Insights and Dynamics

The Australian superannuation market is the fifth-largest pension market globally, valued at US$2.3 trillion in 2021 and projected to grow to US$5.14 trillion by 2040. This growth presents significant opportunities for companies like TOMORROW Super to expand their offerings and capture a larger market share.

Competitor Analysis

TOMORROW Super operates in a competitive landscape with several key players offering similar services. Notable competitors include:

Nest Wealth Asset Management: A digital wealth management platform offering personalized investment solutions.

Wealthfront: An automated investment service providing diversified portfolios and financial planning tools.

Meliuz: An online platform offering discount coupons and cashback services.

EQi: An online investment and share dealing platform.

Orion Advisor Tech: A provider of financial advisor technology and investment solutions.

Fi (formerly EpiFi): A technology company specializing in digital banking solutions.

These competitors vary in their offerings, with some focusing on wealth management, others on investment platforms, and some on digital banking solutions. TOMORROW Super differentiates itself by its commitment to ethical and sustainable investment options within the superannuation sector.

Strategic Collaborations and Partnerships

TOMORROW Super has not publicly disclosed specific collaborations or partnerships. However, the company's association with Equity Trustees Superannuation Fund as a sub-plan indicates a strategic partnership that provides governance and oversight, enhancing the credibility and operational efficiency of TOMORROW Super's offerings.

Operational Insights

TOMORROW Super's digital-first approach positions it well to capitalize on the growing demand for online wealth management solutions. The company's focus on ethical and sustainable investments aligns with the increasing consumer preference for socially responsible financial products. By leveraging technology and a values-based investment philosophy, TOMORROW Super aims to establish a strong market presence and competitive advantage in the Australian superannuation market.

Strategic Opportunities and Future Directions

TOMORROW Super's strategic roadmap includes expanding its digital platform capabilities, enhancing user experience, and broadening its range of ethical and sustainable investment